David Edgerton and Lara Hendrickson

Agenda

Social Media and Search What is Social Media The Popular Social Networks Social Consumer Behavior Tips for Marketing on Popular Social Media

Networks

Quick Overview of Search

Another Consideration

“Localization” is the hot topic in this space.

Search engines want to find local content and consumers are using “long tail searches” to find local businesses.

Example: “eyeglasses Cottage Grove MN” or “car repair 55016, liquor store Newport MN”

How Big is Social Media

• 91% of online adults use social media regularly• Social networking is most popular online activity,

with 22% of time online spent on channels like Facebook, Twitter and Pinterest

• Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015

• Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)

Quick Stats about Major SM Sites

Facebook is the most visited website of all websites

There are 5 million images uploaded to Instagram every day

Over 40% of Twitter users do not tweet anything – they just follow what they like

500 years of YouTube videos are watched on Facebook every day, 700 links shared on Twitter every minute = INTERCONNECTED

Tumblr and Pinterest outperform Twitter and LinkedIn when it comes to share of time spent, in minutes

Social Consumer Behavior

50% of shoppers have made a purchase based on a recommendation through a social media network

33% of consumers cite social networks as a way they discover new brands, products or services

60% of LinkedIn users have clicked on an ad on the site 25% of consumers who complain about

products on Facebook or Twitter expect a response within 1 hour

Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google + combined

Coupons on Social Media

67% of customers will like a Facebook page to save 25% or more

17% will tweet or retweet a deal to save 25% or more

28% of consumers share deals through social media

12% have looked for deals on social media sites using their smartphones

20% would purchase within a social media site

Getting Started

Think carefully about your audience and be visible where they are

Start by getting on the ones that don’t require much maintenance: Google+ / Google Places Yelp

Make sure all accounts have exactly the same listing: Ave. ≠ Ave ≠ Avenue – Pick & Stick!

Use just one, preferably local, phone number Make a commitment to respond to reviews

Recommendations - Facebook

Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.

Best tips for marketing on Facebook:Spruce up your pagePost regularlyCreate photo and video page postsTry a Facebook OfferBoost your important posts

Recommendations - Google+

You have to play the Google game They are the largest search engine and will be Nearly 68% of Google Plus users are male, while

32% are female – male heavy, while other social sites (Pinterest) are not

70% of business brands have a presence on Google Plus.

Yelp is owned by Apple, so iPhones will deliver up businesses on Yelp to their mobile usersEven bad reviews can be good – people are looking for relevant content and responsivenessFor example: I wish to extend my sincere apologies for your experience. I can assure you, we truly value your business. I’ve already talked to my team regarding your experience and want you to know that we take your comments seriously. I’m the manager of this store, please contact me directly if you’d like to discuss this further. - Joe, 651-459-1234

Recommendations - Yelp

Recommendations - Pinterest

Turn your content into infographics and data charts

Don't just pin pictures, pin videos Use hashtags and keywords in descriptions Board organization is key Integrate Pinterest into your website Integrate Pinterest into Facebook

Recommendations - YouTube

YouTube is owned by Google – play the Google game

Create and Customize Your Channel Promote Your YouTube Videos Elsewhere Don't Overlook Tags Engage With the YouTube Community Don't Neglect Your Channel

Recommendations - Linkedin

Create a personal and a company page. Ask for recommendations Give a behind-the-scenes look at your

company Post frequently Reach out for introductions Use Groups to Connect With People Utilize Events to Engage Clients

Managing your “Social” life

There are programs you can buy so that one piece of content can automatically be distributed to all of your social platforms. HootSuite TweetDeck Search on ‘Social Media management software’

Blog that talks about the top 24:http://www.toprankblog.com/2010/09/22-social-media-marketing-management-tools/

Questions

David Edgerton Email: david@celluworks.com Phone: 651.560.0555