digimix internet marketing service for small business

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Get Found Online SEO A combination of “on [your web] page” and “off [your web] page” strategies are designed to support and develop your business goals. Visibility across the internet... meaning search engines, social sites, relevant forums, blogs, etc... will improve your company’s brand exposure online. Digimix will funnel in the right type of visitors to your site. Increasing website traffic relevant to your business and how often online visitors are converted to customers is an affordable and effective marketing solution for small businesses. Today, most people search online to decide what to buy and where to buy it, whether it’s a product or a service. The DigiMix Get Found Online SEO package was created to help small businesses that might not have the biggest of budgets to attract new customers. SEARCH ENGINE OPTIMIZATION MARKETING SERVICE DIGIMIX INTERNET MARKETING | 405 MAIN ST. NEW YORK, NY 10044 | (917) 727-0341 | [email protected]

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Get found online with SEO marketing services from DigiMix.us.

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Page 1: DigiMix Internet Marketing Service for Small Business

Get Found Online

SEOA combination of “on [your web] page” and “off [your web] page” strategies are designed to support and develop your business goals. Visibility across the internet... meaning search engines, social sites, relevant forums, blogs, etc... will improve your company’s brand exposure online. Digimix will funnel in the right type of visitors to your site.

Increasing website traffic relevant to your business and how often online visitors are converted to customers is an affordable and effective marketing solution for small businesses. Today, most people search online to decide what to buy and where to buy it, whether it’s a product or a service. The DigiMix Get Found Online SEO package was created to help small businesses that might not have the biggest of budgets to attract new customers.

SEARCH ENGINE OPTIMIZATION MARKETING SERVICE

DIGIMIX INTERNET MARKETING | 405 MAIN ST. NEW YORK, NY 10044 | (917) 727-0341 | [email protected]

Page 2: DigiMix Internet Marketing Service for Small Business

SEOSEO Setup & Baseline Report ✔

SEO Audit ✔

Keyword Research ✔

Keyword Mapping 5 pages

Content Optimization & Internal Linking ✔

Off-Page SEO ✔

High PageRank Backlinks ✔

Manual Directory Submission ✔

Reporting monthly

SEO Copywriting Guide ✔

Press Release bi-monthly

Keyword Tracking 5 keywords

Twitter & Facebook Meeting & Post Scheduling bi-weekly

Social Media Marketing Plan n/a

SEO PACKAGE OVERVIEW

$299per month

Page 3: DigiMix Internet Marketing Service for Small Business

SEOHOW SEO WORKSReview our process to help your business get noticed when people are searching and chatting about the products and services you offer.

Page 4: DigiMix Internet Marketing Service for Small Business

“QuickFact“QuickFact

“How do we stay up to date?

Reading industry publications

Testing our strategies

Attending conferences

google has made 40+ updates to its algorithm in the past 30 days

Pro Webinar

2012 Q1 Webinar

+

+

+

Page 5: DigiMix Internet Marketing Service for Small Business

organic !earch "esults... seOpaid !earch "esults... SEM“?

Page 6: DigiMix Internet Marketing Service for Small Business

2005

The way people search has changed

20122005 2012

Page 7: DigiMix Internet Marketing Service for Small Business

Top of the list means...

Most Clicks!#1

Page 8: DigiMix Internet Marketing Service for Small Business

SEOOur Process

Page 9: DigiMix Internet Marketing Service for Small Business

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!"#$%&')I"("6&;,)JF"&F/"$)Our keyword strategy

Page 10: DigiMix Internet Marketing Service for Small Business

some keywords will take longer than others to rank...

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Page 11: DigiMix Internet Marketing Service for Small Business

keyword !trategyeg:

Page 12: DigiMix Internet Marketing Service for Small Business

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inbound links....

more traffic!

Page 13: DigiMix Internet Marketing Service for Small Business

Anchor LinkThese are the best kind!

URL

Inbound Link

eg:

Page 14: DigiMix Internet Marketing Service for Small Business

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other link quality factors to consider“?

•Page Rank•Text

•Link Text•Sourding Text•Title Tag•Other Text

•Age•Of Page•Of Domain•Of Link

•Site-Wide Links vs. Content Links•Links

•Adjacent Links•Backlinks of the Backlink (Neighborhood)•GeoLocation•Diversity in Website Types

•Blogs•Forums•Directories•Articles, etc.

Page 15: DigiMix Internet Marketing Service for Small Business

“It is important to have a mix of low, medium, and high PR Links

“Higher PR Links are harder to get and take longer for sites to acquire

Page "ank distribution#1

Page 16: DigiMix Internet Marketing Service for Small Business

“ The relevancy of link text to your targeted keywords is very important.

“ Most SEO companies do not attain as high quality, relevant text links that we do.

USE OF LINK TEXT

Page 17: DigiMix Internet Marketing Service for Small Business

“ For links that blend into content and are surrounded by relevant text.

“ These links are optimal for search engine crawling and bringing direct traffic because they are frequently crawled and updated.

IN CONTENT LINKS

Page 18: DigiMix Internet Marketing Service for Small Business

“ Creating a link wheel is a very effective SEO strategy that can be used by anyone to improve the rankings of their sites.

“ A link wheel leverages the power of highly ranked Web 2.0 sites to build targeted backlinks back to your sites.

LINK WHEELS

Page 19: DigiMix Internet Marketing Service for Small Business

Not all SEO companies offer IA Optimization

IA optimization solves two main issues with SEO

Keyword Prominence

First Link Priority

Examples

Code Order

URL Structure

Tags

Breadcrumbs

INFORMATION ARCHITECTURE

Page 20: DigiMix Internet Marketing Service for Small Business

SEO Process GuidelineKeyword ResearchKeyword Assignment/MappingSEO Diagnostic & RecommendationsContent Optimization and Internal LinkingInformation Architecture OptimizationAlgorithmic OptimizationQuality Assurance / SEO AuditSEO Next StepsLink BuildingReportingKeyword Research Current Trends and Competitors Keyword Research Additional 15 Keywords

Keyword Map Additional keywords Google Analytics Goal Setting OptimizationSEO Backlink AnalysisContent Optimization and Internal Linking Additional 15 KeywordsWebsite Consulting on New Design/StructureHeat Map TrackingSEO Diagnostics Link ReclamationUsability for SEOSocial BookmarkingVideo OptimizationMobile SEO

“Here’s an example of a custom 12 month SEO

process

Page 21: DigiMix Internet Marketing Service for Small Business

•Optimizing for Both One-Box and Geo-Targeted Keyword Search•Mobile Search Integration Opportunity•Best ROI among Local Segment Marketing Campaigns

•High Visibility on SERPs•Increase in Local Search Queries•Online Local Search Drives Action

“Why are local maps so important?

LOCAL MAPS OPTIMIZATION

Page 22: DigiMix Internet Marketing Service for Small Business

“What’s the difference between organic results and local maps?

“Here’s a heat map of where people are clicking on the local maps page

Page 23: DigiMix Internet Marketing Service for Small Business

“organic and local are merging

Page 24: DigiMix Internet Marketing Service for Small Business

SEMLearn more about our search engine marketing services. See how you can attract new customers by advertising on search engines.

HOW SEARCH MARKETING WORKS

Page 25: DigiMix Internet Marketing Service for Small Business

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“What is it? How does it work?

SEM OVERVIEW

Page 26: DigiMix Internet Marketing Service for Small Business

• Over 1000 monthly bookings

• Over 7% Conversion Rates

• This one page’s through PPC produced more bookings than any previous advertising method

“Here’s a campaign from a airport shuttle in Las Vegas

CASE STUDY

Page 27: DigiMix Internet Marketing Service for Small Business

These look like potential book readers / event attendees

“Who’s searching for it?

MOTIVATIONAL SPEAKER

Page 28: DigiMix Internet Marketing Service for Small Business

SMMSocial Media Marketing is all about earning the interest of your audience. See how our social media strategies will connect you with your audience on a personal level.

SOCIAL MEDIA MARKETING

Page 29: DigiMix Internet Marketing Service for Small Business

Grow your business with social media

Give Your Customers A Forum To Talk

Integrate Social Media Into Your Customer Service

Activate Your Existing Customer Base

Be Proactive

Reward Influencers

Create Compelling Content

Be Innovative

Custom social media plan includes:

•Audit of Business & Marketing Plans

•Research and Competitive Analysis

•Identification of Key Platforms

•Strategic Planning

•Editorial Calendars

•Analysis Reporting

Social Media Marketing“Why is it important? How does it work?

Page 30: DigiMix Internet Marketing Service for Small Business

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Phase One – Build the Plan

Phase Two – Launch PlanOngoing Consulting with

Dedicated Meeting Times & Deliverables (Promotion, Sweepstakes & Content Guidelines and Implementation)

Regular Recommendations for Innovative Social Media Engagement Ideas

Social Media Marketing Process

Page 31: DigiMix Internet Marketing Service for Small Business

WEBDigiMix’s offers a variety of internet marketing services including web design, email marketing and online consulting.

For more information please visit our website at http://digimix.us

Thank you,

Michael SalafiaSEO Consultant, DigiMix(917) [email protected]

ADDITIONAL SERVICES

CONVERTING CLICKS TO LEADS

Page 32: DigiMix Internet Marketing Service for Small Business

A prospective customer has click on your advertisement. Now what?

How do you capture this prospect and convert them into a lead? Meaning how do you get them to contact you?

You need to build trust quickly and give them a reason to contact you.

The easiest way to do this is through a landing. Each ad should funnel the prospect to a landing page tailored to the specific service you are advertising.

Landing page templates staring at $500Once we create the template we can make as many pages as you want. Updates and content billed on a time and materials basis.

CONVERTING CLICKS TO LEADS