C.D Digipakanalysis

Artistic look, (Andy Warhol) showing the members of the band to fill the space – makes it more personal with having a whole part to each of their facesAndy Warhol design is very popular with this generation in clothing and advertising.

House style effect – colour scheme, with the colours of the bands faces and the C.D

Opposite colours, opposite each other (purple & yellow) and (red & green)Effects – C.D Digipack is more eye catching and stands out moreAs well as each look is opposite – looking down and looking up

No text in the inside – ( popular band/singers only need to show their faces or themselves to sell C.Ds rather than the text)

Yellow background through out (house style effect) the yellow also makes the text and images stand out – which is good because the C.D cover is bold and will then attract customers over to it as well as making the text easy to read.

These random patterns/pictures help the C.D cover stand out and will link in with what music it is – so the customers will know if they are interested in it or not.

Yellow and black are the main colours in this Digipak – these could mean danger and look exciting to the customers. Together they are also very bold and they stand out, which is good when there a hundreds of other C.Ds on sale

One page of advertisement or information – not to take up too much room from the music and pictures.

The font looks old and religious like in churches and the bible – which links to the stag and the cross, which is probably a theme to the music they play.

House style effect through out the digipack – text (font), colour and theme

Back of C.D C.D

Devil/hell theme with the bold reds and the font which looks like fire. The middle “I” in “attitude and as well as the T’s looks like a cross – which links with religion and hell

Fans of the music/band will recognise them because of their design and logo, but to a stranger to the music it will be hard to read

3D text is bold and stands out – the text needs to stand out from the background because both are similar colours

List of their songs on the C.D – help find which song you are looking for

First look is important and for this C.D you get the look of “Rock” and so it will get the target audience's view straight away

Front cover Back cover

3D title – bold and stands out to the customers – the 3D title is also the logo that appears through out the digipack

List of songs in the C.D – helpful

Background pattern is young and artistic and is made like this for the target audience that this music is aimed at

The C.D cover front, back and the inside are very artistic and colourful and have constant colours for the background (blue and orange) and the title (gold, black and green)

The colours blue and orange are opposite colours and so stand out and make the title stand out more

Hand drawn C.D cover – personal feel and in touch with the younger generation that listen to his music.

C.D Front cover

Very colourful with bright cartoons and stripes. The colours and cartoon images are perfect for the younger audience and the meaning of his songs with a positive attitude to life.

The title of the song is written as a signature/hand written and makes the C.D very personal to Mika and the audience.

Mika is bigger than the title of the C.D because he is more popular than the title and his name itself will sell C.Ds and music

C.D Front cover

Eminem is more popular and famous than his albums name, and so his name is bolder and bigger than the albums name. His name will sell the album alone and so it is important that the audience see his name first

Name of album links to the C.D cover picture – makes the whole C.D look flawless

Eminem is on the C.D cover but because he is so big in the world, he does not have to take up the whole cover, for us too know it is him.

White and red really go well together and makes the cover stand out. The white text against the dark red is very bold, to help Eminem stand out.

Advertisement on C.D – more money for Eminem and a professional look