digital accessibility for people with disabilities #a11y revised deck from december 2014 finalist...
TRANSCRIPT
Digital accessibility for people with disabilities
#a11y
Revised Deck from December 2014 Finalist Presentation PSU CEPE Digital Marketing Strategy Course
@E_lizaGwww.linkedin.com/elizagreenwoodelizagreenwood.com/accessibility-ready
I’m a SODA
2012 Keynote speaker
Int’l Disability Film Festival – Moscow 2012 awardee “best film that breaks down stereotypes” Austin Unbound
notes on this slide online at: bit.ly/a11yslide2
2010 U.S. census report:19% of the population has a disability
google.com/trends: US, 2007-2014
“Disability” is an ongoing pain point
• disability • obamacare• recession• gay marriage
Google trends
Digital Accessibility Liability
Infographic by Deque
The DOJ added section 508 to the ADA in 2001
Deque infographic
notes on this slide online at: bit.ly/a11yslide4
Read the Nov 2014 settlement agreement between online grocer Peapod and the US DOJ
Trends/PredictionsVideo E-Commerce Financial Sector
notes on this slide online at: bit.ly/a11yslide5
Gather pulse on SM
My goal: survey 500 PWD for SM #a11y priorities
Facebook Twitter LinkedIn Pinterest0
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SM/#a11y
vision hearing mobility
Social Media Analysis for AUX
notes on this slide online at: bit.ly/a11yslide6
SEO tactics
Alt tags
actual text rather than images of text
Titles on everything
Sitemap
Headers
and get• increased
inbound traffic
• improved WAVE score
to improve #a11y WAVE scores
Test SEO Tactics
• Work with me to improve your website for increased SEO/#a11y
• Help gather info about SM usability.
This info will be used to help close the gap for #a11y!
Your Support:
THANK YOU
use #a11y ping me on SM!
@E_lizaG
503-954-1227
www.linkedin.com/in/elizagreenwood
www.elizagreenwood.com/accessibility-ready
See next slide for 16 bonus resources and a glossary of terms.
16 bonus resources
8 Interesting Reads: 8 Web Go Tos for Development & Design
• Census Report 2010
• Eliza Greenwood – for hire
• FCC resources - browse by disability
• Google #a11y Team
• Int’l Technology & PWD Conference
• Marcy Sutton article: audit for accessibility
• Syncwords on UX with Captions Webinar
• W3C Suggestion to Involve Users
• Deque Fireyes Accessibility Plug-In
• FireFox Add-On: Juicy Studio
• JAWS Screen Reader Software
• Lea Verou’s Color Contrast Analyzer
• NVDA Open Source Screen Reader
• Paciello Group Web Accessibility Toolbar
• WebAIM’s 508 Standards Checklist
• WebAIM’s Infographic for Designers
glossaryof terms
Terms Definitions#a11y Hashtag being used to talk about digital accessibility.
(The word “accessibility” starts with an “a”, ends with a “y” and has eleven letters in between.)
alt tags An HTML attribute in the IMG tag providing alternate text when an image on a web page cannot be seen/displayed.
AUX Accessible “UX”
ping me Request to include my name in your related posts!
PWD Acronym for “People with Disabilities”
SEO Acronym for “Search Engine Optimization” – the process of affecting visibility of a website or web page search results.
sitemaps List of pages for a web site accessible to crawlers/users.
SM Social Media (i.e. Facebook, Twitter, Pinterest)
SODA Sibling of Deaf American
UX Stands for “User Experience” used to inform design to enhance user satisfaction by improving usability, ease of use and pleasure provided in the interaction between the user and the product.