BUSINESS WOMEN SCOTLANDCONNECTING & SUPPORTING WOMEN IN BUSINESS

DIGITAL ADVERTISING & PROMOTIONS WITH BUSINESS WOMEN SCOTLAND

BUSINESS EMAIL MARKETING*

BUSINESS MARKETING WITH BWS NEWSLETTERS**

DIGITAL WEB ADVERTISING

Digital advertising, Internet marketing is a great way to promote your business services and promotional advertisements to the BWS readership.

Investing in online marketing strategies can help a small business achieve those goals, with limited marketing budgets BWS offers business marketing campaigns you can take advantage of without breaking the bank.

Email marketing (or e-mail marketing) is a popular form of business marketing. It offers one of the best advertising returns for any small business.

2 monthly newsletters are sent to our digital subscribers and our members BWS have a growing community of business women in the largest business cities and areas in Scotland, Aberdeen, Edinburgh, Glasgow and the borders. We send quarterly newsletters promoting our events throughout the year to each specific geographical community. This means we can target marketing campaigns to any of these areas should you have an event/product or service you would like to promote to our targeted geographical locations. BWS also have subscribers for our annual awards (Women in Hospitality & Tourism Awards and the BWS Business Awards). From launch until the ceremony we send regular newsletters to our subscribers for these awards should you have an event/product or service you would like to promote to either targeted audience.

SMALL AD/BANNER, CREATING THE LINK TO THEIR TARGET MARKETCost - £80 for general newsletter or a targeted geographical newsletter

SMALL AD/BANNER

Options6 months advertising on the BWS website, this allows to gain true figures to you website

The advert can be updated in this period.£395 for 6 months£600 for the year

BUSINESS WOMEN SCOTLAND

WEB PAGES AVAILABLE FOR ADVERTISEMENT;VIEWING FIGURES FOR THE PAGES YOU CAN ADVERTISE ON THE BWS WEBSITE

Home Page – Web Visitors (January – June 2019: 4,429 page views) – (July 2018 – December 2018: 3,890 page views)

BWS Membership Information Page – Web Visitors (January – June 2019: 374 page views) – (July 2018 – December 2018: 470 page views)

BWS Roadshow Page for the 4 specified locations – Web Visitors (January – June 2019: 623 page views) – (July 2018 – December 2018: 853 page views)

BWS Main Business Awards Page – Web Visitors (January – June 2019: 747 page views) – (July 2018 – December 2018: 5,335 page views)

BWS Shortlisted Business Awards Page  – Web Visitors (January – June 2019: 117 page views) – (July 2018 – December 2018: 819 page views)

BWS Winners Announcement Business Awards Page  – Web Visitors (January – June 2019: 292 page views) – (July 2018 – December 2018: 127 page views)

BWS Main Women in Hospitality & Tourism Awards Page - Web Visitors (January – June 2019: 3,098 page views) – (July 2018 – December 2018 NO DATA)

BWS Shortlisted Women in Hospitality & Tourism Awards Page – Web Visitors (January – June 2019: 1.365 page views) – (July 2018 – December 2018: 108 page views)

PROFILESDouble page spread profiling a woman in business. A 900 word feature with images and the option to add in video content in the editorial feature.

COST: £425 + vat

ASK THE EXPERT?One page editorial of an expert in their area of expertise, to give advice to the BWS reader, approx 500 words.

COST: £395 + vat

Q’S AND A’S PAGEA one page feature with approx 6 questions and answers to a business woman in anyarea of work.

COST: £295 + vat

ADVERTORIALSUsing the expertise of the content team, BWS can create compelling, paid for editorial written and designed in the BWS house style, incorporating your message, logo and images.

Cost: £350 + vat

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#BWSMAGAZINE

Amy Livingstone and Julie Wilson started award

winning nursery brand Cheeky Chompers

when they were on maternity leave with their

first children.

Amy and I were lucky to meet through having

children however we never imagined we’d set

up business together soon after! The business

came out of our experiences when our babies

were teething and we were constantly picking up

and sterilising dropped teethers – ‘Why doesn’t

someone invent a teether that stays attached to

the baby’ we thought…We launched the world’s first chewy dribble bib

the Neckerchew in 2013 and haven’t looked back!

We make all our fabric products in the UK and

have designed a range of stylish and innovative

everyday parenting essentials to make parents’

lives that little bit easier. All our products are

practical, attachable, machine washable and

stringently tested to worldwide standards.Our award winning Cheeky Chompers range

is now nine products strong, offering the

Neckerchew, Comfortchew, Neckerbib, Chewy

the teething hippo, the Cheeky Blanket and an

adaptation of our Neckerchew for older children

and adults with oral sensory stimulation needs.

In 2017 we launched the Muslin Collection

comprising four innovative products made from

100% super soft organic muslin: Neckerchew,

Neckerbib, Comforter and our latest innovation

the MultiMuslin, one beautiful teething muslin with

six clever uses. We launch stylish new designs

every Spring and Autumn and our latest product

will launch in May!We appeared on Dragons’ Den eleven weeks in

to business with the Neckerchew and whilst the

Dragons loved the product they did not believe

our projections. When it aired a year later we

benefited from a fantastic PR boost and traffic to

our website had an astonishing uplift during and

after the broadcast. It’s amazing the recognition

that early appearance has brought us. We’re

pleased to say that we smashed all the figures the

Dragons’ dismissed within a year of business so

we’re one of the ones that got away!

We founded the business with our own funds and

support from friends and family and continued

to fund our growth from company profits, with

no external investment. We have enjoyed rapid

growth and are delighted to have sold more

than one million Cheeky Chompers products

around the world. We are the baby gift of choice

in many high street stores such as John Lewis,

JoJo Maman Bebe, Boots and overseas export

accounts for over 70% of our turnover as we

export to 36 countries with the USA, China, Taiwan

and Australia being our largest. In 2017 we were

delighted to be the only Scottish winners of the

prestigious Natwest Everywoman Award and our

products continue to win awards across the world!

However, it hasn’t been all plain sailing. Neither

of us had backgrounds in retail and it has been

a steep learning curve understanding barcodes,

pallets, MOQ’s and the export documentation!

We invested heavily in IP and then successfully

gained first to market positioning in key markets,

but have had many battles enforcing our IP. We

have fought hard to manufacture our products

here in the UK and maintaining a competitive

price is a constant consideration. We work hard

to constantly innovate, refresh and stay one

step ahead which means you can never get to

the end of the to do list! All that couples with a

growing team, two on maternity leave and our

young children and families it’s all about effective

juggling. Running your own business is certainly

not the easy option- but definitely very rewarding!

Maternity leave leads toBusiness!

Do something you’re passionate about and excites you- this motivates you at work and home!

Ask the expert

SPRING ARRIVALS INHAIRDRESSING

Taylor Ferguson Hairdressing | Tel: 0141 332 0397 | 106 Bath St, Glasgow G2 2EN

Anne Ferguson is a director of celebrity stylist Taylor

Ferguson Hairdressing. With Spring, the season of freshness

and renewal, almost upon us, Anne focuses on all that’s new in the world of hairdressing. MAD ABOUT THE CURLSWe have many clients who are all about the

curls. They have wonderfully natural curly hair

that delivers a unique look. We’re always on the

lookout for new products that can enhance that

curly appearance. Schwarzkopf’s Mad About

Curls & Waves collection is a holistic care and

styling regime dedicated to curls and waves.Their Mad About Curls High Foam Cleanser

is a sulfate-free formula that gently cleanses

all curl types. It adds softness, improves the

manageability factor and delivers curl definition.

The Mad About Waves Sulfate Free Cleanser

is a gentle cleansing formula for wavy hair

leaving the hair hydrated and giving your waves

definition.

GIVE THAT YELLOW LOOK THE HEAVEIf your hair colour preference is blonde, then

there can be many factors that could result in

your hair generating a bit of a yellow hue. None

of us would opt for it so if it happens we tend to

look in the mirror and panic then rush out to the

salon for a fix!

Goodbye Yellow is the very aptly named

new shampoo product from Schwarzkopf

Professional. It’s their first highly-pigmented

anti-yellow wash. It’s free of SLS/SLES sulfates

and so this wash provides a gentle cleansing

action and instant tonal deposit to counteract

and neutralize underlying warm tones. According

to the makers, their unique pigment combo

of purple and blue is created to neutralise

unwanted yellow undertones while at the same

time cleanses your hair. They’ve adjusted the PH level to 4.5 so there are effective and long-lasting results. So for us out there who do favour the blonding look, it’s farewell to any yellow tinges and hello to clear, bright and beautiful blonde hair. Also means that the warmer tones will be replaced by really Nordic, super cool, ice blonde looks.

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#BWSMAGAZINE

Mad about the curlsthese models certainly carry off the curly and wavy look.

The words on the container say it all! Schwarzkopf’s new blonde boosting cleanser.

NATIONWIDE CONNECTIVITY

#BWSMAGAZINE

Scotland-wide access to broadband and mobile

connectivity is key to a strong economy and a

more inclusive Scotland. The Scottish Government

and its partners (the UK Government, Highlands

and Islands Enterprise, BT, local authorities and

the European Regional Development Fund) have

invested over £400 million in the Digital Scotland

Superfast Broadband (DSSB) programme. More

than 800,000 premises in Scotland can now access fibre broadband, and by the end of 2017 at

least 95% of premises across Scotland will have

access to a fibre broadband network. Following

strong take up figures, £17.9 million was reinvested

back into the programme which will ensure thousands more premises benefit via an extended

build, by the end of 2018.Instant internetVivienne Seeley runs her graphic design

consultancy, VivID, from her home in the Scottish

Borders. Vivienne designs brand identities, websites and other marketing materials for her

local and UK-wide client-base. Vivienne says: “Fibre broadband has made a huge

difference to me. I need to send large design files

to clients and printers and in the past, this could

take ages. The internet connection would often

crash and I would need to start again, which was

really frustrating. Now, files are sent instantly. I just

don’t have to think about the technology any more,

I can get on with my business.” Upgrade promotes household harmony With two teenage children and a husband who

runs a recruitment company from home, Vivienne

says that before they had a fibre connection, all

four of them would compete for the available

bandwidth. “Our two

businesses tended to come first, which meant that

my sons were frustrated because they could not

do what they wanted online such as play X-Box

games or download videos. So it is fantastic for us

that now everyone can enjoy the same fast speeds

regardless of how many people are online at the

same time.”

Vivienne’s husband Paul agrees. “I log into our

office network from home and find that now we have fibre broadband, the connection is considerably faster and more reliable.” Key points to note:• Due to the scale and complexity of the task

at hand, it’s not possible to connect all areas

at once. • Both the current commercial and DSSB

programmes are still in the process of rolling

out fibre broadband.• To find out where and when fibre broadband

will roll-out in your area visit www.scotlandsuperfast.com• You’ll need to contact your service provider to

switch to fibre broadband as this doesn’t happen

automatically.• Beyond the current programme, the Scottish

Government has made the commitment of

delivering 100% superfast broadband across

Scotland by 2021.‎ • Some residents may be eligible for a subsidised

basic broadband installation; designed to

provide a better broadband connection for those

on the lowest speeds ahead of any future public

investment in superfast broadband. Further

information: www.scotlandsuperfast.com/ where-when/the-programme/alternative-

solutions 11

is Key

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#BWSMAGAZINE

Jackie Waring

BWS Questions with….INVESTING WOMENWhat was your own career background?In 1990 at the age of 25 I was appointed CEO of

regional economic development agency, Gordon

Enterprise Trust where I was privileged to work

alongside a board of inspirational entrepreneurs

who greatly influenced my own future thinking.

I went on to run three companies, ranging from

a 50-employee business to my own enterprise

policy consultancy founded in 2003. I later

became the UK’s first Advisory Board Member to

the Global Banking Alliance for Women, based in

Washington DC.What inspired you to launch Investing Women?

I was driven by both passion and frustration to help

overcome some of the barriers preventing female

entrepreneurs from achieving their full potential.

Access to finance for female-led companies

was a key area of focus through my work for

the UK Government; where I led on this issue.

Through my business activity in the US, I became

aware of the ‘echo effect,’ where a rise in female

angel investors has been proven to be closely

mirrored by an increase in women-led companies

gaining investment. I wanted to replicate that

phenomenon in Scotland. What has Investing Women done? We established a dynamic network of

experienced businesswomen who are keen to

help other female entrepreneurs achieve growth

and financial investment. We then created our

AccelerateHER Awards and annual Ambition

and Growth Conference to provide a platform

for aspiring businesswomen. This approach is

working: this year we doubled the number of

awards entries to almost 190. In the first two

years of the awards, finalists have raised over

£3.75m in investment between them. Investing

Women has invested in 10 companies to date, 80

per cent of which have female founders in their

growing teams. The overall investment leveraged

exceeds £10m as we frequently invest alongside

other investment syndicates. TC Biopharm,

Scottish Biotechnology and Sofant Technologies

are among those exciting companies we’ve

supported.

Is it right to focus solely on women entrepreneurs?

The phenomenal opportunity for economic

growth represented by women entrepreneurs

is still far from being fully realised. Achieving gender equality will be a

wonderful outcome from releasing this potential; and it is the wider economy that will benefit. Increasing the number of female-led start-up businesses to the same level of those run by men would

deliver a five per cent boost to our economy,

equivalent to over £7.6bn. And that’s before these companies start to grow and scale!. Does Scotland provide a good environment for

female entrepreneurs? There are many positives. Scotland is rich in

innovation and we lead the world in areas such as

life sciences and technology - including Fintech,

which offers great economic potential. We have

an entrepreneurial ecosystem the envy of many

other countries and both this ecosystem and the

Scottish Government are increasingly proactive

in supporting female entrepreneurs. Partners in

the ScotCanDo backed Framework for Women’s

Enterprise and emerging programmes like

Unlocking Ambition are achieving real impact

here. Thanks to the great support of LINC

Scotland; Scotland has a strong, collaborative

business angel community. This is of growing

importance to Scottish companies given 2017

saw business angels invest and leverage £54m to

boost Scotland’s most innovative businessesWhat would define success for Investing Women?

For us, success is seeing equal levels of female

and male business angel investors in the future.

This will mean a near doubling of current levels of

investment into Scottish companies and, applying

the ‘echo effect,’ will help significantly more

women grow their companies across international

markets.

Jackie Waring – CEO of all-female business angel group

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#BWSMAGAZINE

HAIR EXTENSIONS IN YOURLUNCH BREAK?It’s a specific and expert art to deliver a full head of natural looking hair extensions for a client – and it takes time. We’ve built up our expertise over decades. Depending on the look

you desire – whether you crave extra volume or

length or both - and the number of extensions

strands we apply it could take anything up to

three hours or more. But a new 2018 product launch by Great Lengths, the quality hair extensions specialists,

has revealed the brand’s GL Tapes. Dubbed as

‘fast-track luxury’, the GL Tapes use the same

quality, luxurious real human hair as traditional

extensions. There’s no difference in the flexibility

– you can curl, trim and really treat like normal

hair. The extensions remain invisible – and only the desired effect is seen. Two major differences are the speed of application – a full head could be done in just over an hour, depending on head size etc – and the fact they can be reapplied. So the makers reckon

they can last up to eight weeks – and after that

you can have them reapplied. GL Tapes are especially good if you’ve never previously worn

hair extensions. They’re easy to manage – yet

have all the same luxury quality. Price for a half

head would cost around £400, depending on

the look desired and strands applied. We offer

free no obligation consultations.

STRAIGHTEN UPHair straightening, relaxing or smoothing treatments have come a long way in recent years. The systems devised by the Nanokeratin

brand have been well tried and tested for us and our clients over a long period. Some of our clients with particularly frizzy hair tell us the treatments have been ‘life changing’ – and

one raved about how she could now go out in

the rain walking the dog and no longer fear her

crowning glory would convert to a frizz-bomb!

Currently there is the treatment that requires

the client to stave off washing their hair post-application for a full three days. Wash it before

and the impact isn’t the same. Their newest application no longer requires that

wait-time so if you were heading off on holiday

or needed straightening or frizz removal for an

imminent special occasion that would tick the

box. Prices for both start from £250 including a

cut and blow dry.

A new haircare regime for curls or waves.

13

We have loved developing our own business and

team, creating opportunities for new products,

new customers and new markets. Our journey

has been an exciting one and way exceeded any

expectations we had. The pace and challenges

of running a fast growing company is really

motivating as is the constant feedback from happy

customers. Five years into business we go from

strength to strength with exciting new products

launching this year and further expansion into

China… watch this space!

OUR TIPS FOR SUCCESS• Listen to your gut feeling- trust your instincts!

• Make sure you have identified a genuine gap

in the market then make the solution the best

It can be from all angles..then go for it• Actively listen to your customers and

constantly deliver the best product or service

you can to meet their needs• Do something you’re passionate about and

excites you- this motivates you at work and

home!• Prioritise a work/life balance and look after

yourself-setting up and running your own

business is challenging. While it’s rewarding

you need to be prepared to weather the high

and low points

cheekychompers.comtwitter. - CheekyChompers

CONNECTING & SUPPORTING WOMEN IN BUSINESS

BUSINESS WOMEN SCOTLAND

ADVERTISING IN BUSINESS WOMEN SCOTLAND MAGAZINE

DESIGN SERVICE

6 issues a year to our digital subscribersOptions  - digital advertisingAdvertorials - a feature to promote you and your businessAsk the expert - single page expert advice from a regular contributor.

We offer our clients a free of charge design service for all of the digital marketing options.

MONTH ADVERT DEADLINE

September/October 2019 23rd August 2019November/December 2019 25th October 2019January/February 2020 17th December 2019March/April 2020 20th February 2020May/June 2020 22nd April 2020July/August 2020 20th June 2020

MAGAZINE DATES

*Cost includes insertion of graphics, logos, text, video links and social media links supplied by the advertiser.

**Cost includes creation of an advert to diplay on BWS material. Includes graphics, logos, text, video or social links supplied by the advertiser. Cost may vary should our bespoke design service be required to create graphics or videos for the advertiser.

CONNECTING & SUPPORTING WOMEN IN BUSINESS

BUSINESS WOMEN SCOTLAND

Enquiries please contact Lynne Kennedy at Lynne@bwsltd.co.uk

ADVERTISING RATES

ARTWORK & DESIGNBWS Creative offers a design service for artwork required by the client. Charges for artwork created by our in-house design team are subject to sizing and requirements of the advert. Please call 0141 332 8801 to discuss your requirements with a designer, where a quote can be arranged. Design charges are exclusive of VAT and copyright will be owned by the client following artwork approval and payment. All adverts are subject to a 25% cancellation fee of the full amount. Additional charges may incur if more than two sets of changes are required. Artwork designed by BWS Creative remains under the ownership of its creator until full payment has been received from the client following print.

SIZES QUOTED AS HEIGHT X WIDTH

FULL PAGE: 245MM X 168MMHALF PAGE (LANDSCAPE): 122MM X 168MMHALF PAGE (PORTRAIT): 245MM x 84MMQUARTER PAGE : 122MM X 84MMDOUBLE PAGE SPREAD: 245MM x 336MM

3mm bleed required on all pages. Please keep text at least 12 mm in from the inner edges.

less 10% agency commission.

Quarter Page Half Page Full Page

1 issue £200 £300 £6002 issue £400 £600 £12003 issue £600 £900 £18004 issue £800 £1200 £24005 issue £1000 £1500 £30006 issues £1200 £1800 £3600

FULL PAGE: 245mm x 168mm

DOUBLE PAGE SPREAD: 245MM X 336MM

HALF PAGE: 122mm x 168mm

HALF PAGE: 84mm x 245mm

QUARTER PAGE: 84mm x 122mm

CONNECTING & SUPPORTING WOMEN IN BUSINESS