digital agency project review
TRANSCRIPT
Chameleon Media Ashleigh, Esther, Christian and Christopher
The design of Garrigan lyman group webpage.
The design of the header buttons are central and simple they have a roll over button which add sophistication
A bold connection to social media as the main focus of the webpage suggesting they are up to date with current affairs and movements.
The background is a collection of images from social media sites that relate to the hashtag LoveLi. It scrolls through a number of tweets constantly.
Thumbnails show clearly GLG’s past projects.
Examples of work they’ve done
Work Example
Isme: Nothing on the High Street is Me
Challenge:
Making Isme.com the go-to destination brand for 50-65 year old women
Discovery:
50 plus fashion-conscious women are underserved on the high street. They’re marginalized by brands and the options are limited for their body shapes.
Breakthrough Idea:
When it comes to high street f0ashion, the 50+ might as well be invisible. So our campaign centered on giving this group of ‘invisible women’ a voice – and giving them reasons to engage with the Isme brand with an empowering, supportive and celebratory tone of voice.
We focused on delivering brand fame via sustained news creation, cut-through stunts, generating feature assets, devising social media content and hosting promotions.
ServicesOf Mad house associates
Research and Insight
This service provides help to cliental to help them further understand their target audience and markets
Mad house associates do this by carrying out the following research techniques: Online surveysOnline blog portalsDepth interviewsVox popsFocus groupsMystery shopping
Branding and Brand managementThey help you to create a brand image suitable to the business’ market.They offer advice on how to change and improve the business’ image according the market they’re targeting. Whether the business is new or going into a new market.
They offer campaign planning, advertising, advice which advertising platform is most suitable etc.
Digital media
Digital strategy and user experience (UX)Digital designUser-centred designResponsive and adaptive designFront- and back-end developmentCMS integrationUser journey planningUser lab testing with third party servicesSupport via SLA or maintenance contractContinuous improvement using state-of-the-art analytics toolsSearch engine optimisation Email marketing campaignsEmail design and copyEmail data managementContent marketingSupporting infographics and video productionClick and usage tracking and analysis
Video and motion advertising