digital apple daily monetization 6 dec 2013. the fundamental to monetize we need 1. audiences reach...
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Digital Apple Daily Monetization
6 Dec 2013
The fundamental To monetize we need
1. Audiences Reach 2. Contents
Source: Alexa – Jul 2013
Apple Daily Digital Channels
• Website
• iPhone App
• Android App
• Mobile Site
• Action News iPad App
Apple Daily reached 1.2 mil online users everyday!
Source: Ipsos Media Atlas 12’Q2-13’Q1
Digital Platform Users1,182,757
Desktop626,819
Smartphone / Tablet893,799
Website visited yesterday
Top 10 Portals in HK (Ipsos)
Source: Ipsos Media Atlas 12’Q2-13’Q1
115,045,034Total Monthly Page Views
5,293,282Total Monthly Unique Users
8 min 59 secTime Spent per Unique User per Session
Source : Nielsen SiteCensus, Jun 2013
appledaily.com – Basic Figures
Mobile phones are revolutionizing the way we live
BloggingAccessing chatroom
Online auctionsPurchase in Group-Buy website
Online booking of travel servicesListening to live radio
Online purchaseWatching live TV
Instant messengerBrowsing and participating online forum
Listening to live musicOnline banking/investment
Online gamesDownloading files/ softwares(e.g. games/screensaver, music)
Watched news videoWatching video
Reading newsGeneral browsing
Visiting social networking sites (e.g. Facebook, MySpace, Xanga...)Using email
Using search engine for information
So, what do people do on mobile?
Source: Ipsos Media Atlas 12’Q2-13’Q1
Purposes access Internet
No. 1 Newspaper on Smart Device
Source: Ipsos Media Atlas 12’Q2-13’Q1
34,43838,417
43,333
45,995
58,051
69,185
80,770
94,504103,880
185,513
254,834
893,799
The Standard
Metro Daily
South China Morning Post
Hong Kong Economic Times
Hong Kong Economic Journal
The Sun
Sing Tao Daily
AM730
Ming Pao Daily
Headline Daily
Oriental Daily News
Apple Daily
Newspaper Titles read/Watched YDay - on Smartphone/Tablet
Marketers forecast an increase in spending on mobile (100%) and
online videos (86%)
Source: HK2As Advertising Spending Projection 2013 Survey
4 45 51
7 51 43
14 73 14
86 14
89 10 1
100
Newspaper/Magazine
TV
Outdoor
Online Videos
Social Media
Mobile
Increase
No Change
Decrease
Advertising Spending Projection for the coming 3 years
App Launch Date: Dec 2010
No. of Downloads (Jun, 2013)
Over 2,123,656
Apple Daily iPhone App – Basic Figures
Source : Nielsen SiteCensus, May 2013
10,746,555Average Daily Page Views
351,450Average Daily Unique Users
10 min 51 SecAverage User Session Duration
42 secAverage Page Duration
App Launch Date: Jul 2012
No. of Downloads (Jun, 2013)
Over 2,592,541
Apple Daily Android App – Basic Figures
24,919,365Average Daily Page Views
515,861Average Daily Unique Users
16 min 38 SecAverage User Session Duration
38 secAverage Page Duration
Source : Nielsen SiteCensus, May 2013
Apple Daily iPad App – Basic Figures
Source : Nielsen SiteCensus, Jun 2013
No. of Downloads (Jun, 2013)
Over 753,417
App Launch Date: Apr 2011
2,260,000+Average Daily Page Views
74,000Daily Unique Users
Apple Daily Video News Trend
Video views more than tripled since our launch in 2011!
Source : Apple Daily Internal Server Log, Jun 2013 (Inclusive of all platforms, Action News and Instant news)
We are more than just a news platform
亂噏 24 (3Men Up)
• Launch Date: 11 Jul, 2013
• Air Time: Every Thu at 23:00
• Talk show style and comedy-oriented video program hosted by Jimmy Lai 黎智英 (Director and Chairman of Next Media), Cai Lan 蔡瀾 (famous food critic) and Ni Kuang 倪匡 (famous novelist)
http://hk.apple.nextmedia.com/livestream/channel/talk24
Video Programs
• High High 人生 (Hi Hi Life)
• 泰冲動 (Unseen Thailand)
Launched on 11 Jul, 2013 Launched on Nov 2013
Apple Daily Deluxe (add)
• Launch date: 3 May, 2013• Apple Daily Deluxe (add) is a
supplement booklet published every Friday in Apple Daily (selected area) free of charge
• add mini site provides full contents from add supplement booklet, as well as videos on brands’ news and trends, and making of on celebrities’ interviews
http://add.appledaily.com
GREEN
http://green.appledaily.com
• Launch date: May 10, 2013• GREEN mini site is a
dedicated website aims to provide readers with daily worldwide news, videos and tips about green living and environmental protection relating to Leisure, Transport, Cuisine, Energy, Product Design, Corporations and Green issues
nxTomo Animation
http://video.nxtomo.hk/
Game (HTML5)
Game (Apps)
人生罪惡 Life is Crime 大話王 Liar’s Inn
Barcode Footballer
How can we help our marketers
Rich Media Ad - Web
Page Collapse
Sync BannerHomepage Take Over
Video Background
Video Ad – Web/Mobile
In stream (Max. 30 sec.) End Tag Billboard
HTML5 - Mobile
Banner with Video Banner with Gallery Banner with Swipe Feature
Banner with 360° Product View
• More Subtle Advertorial遊學資訊
Advertorial – Web/Mobile
Action News Video Advertorial
Mini Cooper
Blackberry
Sinomax
Mekim
PCCW x Sony Xperia
Hitachi
Sponsored contents – texts and video
What’s next?
Data Management System
Ad Serving System
Location Based Advertisements
Advertisements with users
preferences
Thank you