digital asset management for dummies
TRANSCRIPT
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Public
www.bynder.com
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DAM for Dummies Understand how a DAM system can benefit your
organization and how you can get buy in from your team
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DAM for Dummies Presenters
Emily Kolvitz Author, Digital Asset Management Consultant, Digital Librarian, DAM Manager, and Marketer at Bynder
Stephanie Diamond Author, President of Digital Media Works Inc. Author of many other books including“Content Marketing Strategies for Dummies”
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Interactive Webinar!
• Live Polling • Q & A • Use #DAMforDummies to
continue the conversation a!er the webinar
• Book giveaway for active participation! (2 books)
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DAM for Dummies webinar
What we’ll cover in the webinar
Concepts that have created the need for DAM
How DAM can benefit your organization
Tools to help you build a business case and generate buy-in
Finally, we’ll do a nice Q & A session at the end with the authors
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DAM for Dummies Book
About the Dummies book
Fundamentals of DAM
How to develop a structure/taxonomy
How to establish roles & permissions
Implementation & user adoption
Integration with other systems
Showing return on investment
Best practices for DAM Launch
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DAM is for dummies because anyone can use it in the same way that people easily
use things like Twitter, Facebook and Google.
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LIVE
Warm up Exercises Find Your Logo and type “done” in the chat when you’ve
found it! Tell us how you found it, or, if you didn’t find it!
Finally, tell us if you know it’s the right version.
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Demo: How does Bynder find their logo?
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LIVE POLL
How much time do you spend looking for digital content every week? A) Under an hour B) Over 2 hours C) Over 4 hours D) You don’t even want to know!
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What about other people? How long are they looking for stuff?
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0
0,15
0,3
0,45
0,6
Time spent looking for digital content
Under 1 hour Over 2 hours Over 4 hours You don't want to know!
#DAMforDummies
How much time do you spend looking for content each week?
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14%
14%
29%
29%
14%
Taxonomy Governance Use and adoption Metadata application Something else
#DAMforDummies
What is the biggest problem your company faces in regards to digital asset management?
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Why DAM?
Changing trends that created a need for DAM solutions
Change in buying behaviour
Need to prove ROI (Return on investment)
Introduction of SaaS (So!ware as a service)
Development of content marketing
Need for Omni-channel marketing
Reduction of product life cycles
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Benefitting from DAM
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Building the case
Benefitting from DAM Improve operational efficiency
Increase marketing productivity
Reduce costs
Shorten marketing cycle time
Increase security and compliance
Promote better content optimisation
Provide more effective brand experiences
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Building the case
Benefitting from DAM Single source of truth
Globally accessible library for company content
NO VPN needed, get assets anytime anywhere
Increases security and compliance
Increases brand continuity
Facilities collaboration
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Building the case
Benefitting from DAM You’re no longer have to be the DAM. if you’re the guy
people go to to get assets!
Team members no longer say things like ““It would be
great if there was a central place to go”
Everyone gets back time spent searching for content
And also….
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Building the case
DAM becomes your internal Google
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Live Poll: Does your organization already have a DAM in place?
A. Yes
B. No
C. Maybe
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57% 29%
14%
Maybe Yes No
#DAMforDummies
What others said: Does your organization already have a DAM in place?
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How to
Get decision maker buy-in today
Decision maker support to acquire a DAM tool continues
to be a barrier for many. Here are some tips to overcome
that and help build out the business case for DAM.
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Building the case
DAM knowledge DAM for Dummies Book
Bynder Resources Directory
The DAM Directory
CMSWire
Sign up also at your local library for free login credentials/database access for DAM research!
DAM Survey for your company
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Free DAM Survey Template
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DAM for Dummies
Author Q & A We sent out some questions ahead of the webinar that
Stephanie and I would like to discuss before we get into the
open Q & A
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DAM for Dummies Q&A with the authors
Emily Kolvitz Author, Digital Asset Management Consultant, Digital Librarian, DAM Manager, and Marketer at Bynder
Stephanie Diamond Author, President of Digital Media Works Inc. Author of many other books including“Content Marketing Strategies for Dummies”
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Wrap up
Visit bynder.com/Dummies for your copy of the DAM for Dummies book to learn more!
Use #DAMforDummies on twitter with your additional thoughts and questions about the book! @ekolvitz @diamondsf
Remember, we’ll choose a winner based on active participation in this webinar and on this topic on twitter in the next week!