Digital Business Management

PROJECT MADE BY..

SIDDHESHWAR BHAGUNDE

“You just can’t ask people what they want and then try to give it to them. By the time you

get it built, they’ll want something

else”- Steve jobs

Apple computers

What is digital business?

Marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks linking an enterprise and its prospects, customers, agents, suppliers, competitors and allies.

What is digital business management?

Involves the continuous optimization of an organization’s value proposition and value-chain positions through the adoption of digital technology and the use of the Internet , digital communications as the primary communications medium

DIGITAL BUSINESS MODELS

Business-to-Business (B2B)

• Electronic marketplace (e-marketplace) –

interactive business

communities providing a central market where multiple buyers and sellers can engage in e-business activities

B2C– delivery of products and services directly to individual consumers through the Internet.• Dell Computer• Expedia

Business-to-Consumer (B2C)

Consumer-to-Business (C2B)

• Indiamart.com is an example of a C2B e-business model

• The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

C2C– market in which consumers market goods and services to each other through the Internet.• eBay• Zshops at Amazon.com

Consumer-to-Consumer (C2C)

CHANGING ASSUMPTIONS• Old: Long-range planning important

New: Adaptability important

• Old: Information systems record information about the workNew: Information systems do the work

• Old: People have stable jobs and careersNew: Work environments and job duties change rapidly. Country boundaries don’t matter.

HOW BUSINESS BENIFITS FROM DIGITAL BUSINESS MANAGEMENT?

[ Reduce administrative and operating costs

[ Reduce inventory costs

[ Reduce the cost of procurement

[ Improve customer service and satisfaction

[ Streamline procurement procedures

[ Increase communication efficiency and interaction with employees, vendors, customers and strategic partners

[ Increase revenues and profit margins

ADVANTAGES OF GOING DIGITAL FOR SMALL AND MEDIUN SIZED BUSINESS

1) Inexpensive source of information

2) Inexpensive way of advertising

3) Inexpensive way of conducting market research

4) Inexpensive way to build (or rent) a storefront

5) Lower transaction cost

6) Image and public recognition can be accumulated fast

7) Inexpensive way of providing catalogues

8) Inexpensive way to reach worldwide customers

Cont...

IMPROVEMENTS DUE TO DIGITALIZATION