Confidential and Proprietary

Digital Commerce Engine™ 6.5 Introducing the most powerful, integrated EP release ever

• The most powerful, integrated Digital Commerce Engine ever

• One unified set of enterprise-grade capabilities

1. Monetize digital goods and content across all touchpoints

2. Generate recurring revenue with robust subscription management

3. Deliver commerce into every device, touchpoint, customer experience

• Strategic capabilities optimized to drive revenue, engagement

• Reliable, high-performance foundation capabilities

• Class-leading performance, efficiency, and cost effectiveness

• Class-leading flexibility and ease of integration

Introducing the Digital Commerce Engine 6.5

The full range of digital commerce capabilities

Market Requirements per industry analysts Digital Commerce Engine

• Time-based access to products and services1

• Metered consumption for products and services1

• In-product/app purchases1

• Marketplaces for digital products and services1

• Anytime, anywhere access on any touchpoint1

• In-context commerce consistent across devices1

• Advanced cross-selling and bundling1

• System of record for subscriptions and entitlements1

• “Open Commerce” APIs1

• Hosted or SaaS subscription management service2

• Optimized marketing based on subscription data2

Market Requirements per industry analysts Digital Commerce Engine

• Customer experiences based on subscription data2

• One platform for subscription, usage, billing,

entitlement, content, and delivery management2

• Commerce-as-a-Service solution3

• Foster and propel internal innovation3

• Empower external partners, agencies, and

independent teams to build customer applications3

• Reduce risk and TCO by offering effective APIs3

1: Market Overview: Digital Commerce Solutions 2011, Peter Sheldon, Forrester Research Inc., Nov 2011 2: Building a Strategy for the Subscription Economy, Chris Fletcher, Gartner Inc., Apr 2011 3: The Agile Commerce Platform, Brian Walker, Forrester Research Inc., Oct 2011

The full range of digital commerce capabilities

• The only enterprise solution that combines advanced commerce

with end-to-end subscription management

Spotlight on Subscriptions and Billing

+

Spotlight on the Digital Commerce API™

Spotlight on the Digital Commerce API™

Technical Characteristic Benefit

Level 3 REST - Strict HATEOAS

Hypertext As The Engine Of Application State Patent-pending framework

• Simple to build apps or embed in code • Lightweight payloads and clients • Simple controls – GET, POST, DELETE • Advanced commerce has never been this easy

Integrate with plain language • Work with nouns and verbs of commerce • Decouples clients from enterprise processes

Massively scalable • Scales beautifully in all dimensions – client capabilities, performance (linear scale >98%)

Patent-pending technology is perfect for ecommerce use cases

• Intrinsically secure, scoped to users • Optimized resource bundles for amazing app

responsiveness (200-2000ms) • Resources to enable secure instant-on and

offline commerce

Spotlight on the Digital Commerce API™

Commerce Capabilities Digital Commerce API

• Customer profile management

• Customer purchase history

• Anonymous and authenticated customers

• Digital or physical products, options, and assets

• Product bundle merchandising

• Product discovery - searching

• Product discovery – browsing and navigation

• Dynamic personalization

• Shopping cart processes

• Checkout and payment processes

• Enterprise performance comparable to Storefront

“I have seen the future of REST … They really deliver a sexy API.” - Kin Lane, ProgrammableWeb

“The Digital Commerce API allows developers to utilize the capabilities of the company’s Digital Commerce Engine to simplify integrations required to monetize applications for any platform.” - Software Developer Times

“Using EP you can define and execute against any vision of commerce whether it involves physical or virtual goods, with any type of pricing, offers or subscriptions that enable purchasing of these products on truly any platform or any device, in a myriad of ways only limited by your imagination. - APIEvangelist.com

Praise for the Digital Commerce API™

• Digital Commerce API peak throughput increased almost 300% to

4,000 unique transactions/min – sizing up with minimal impact

• Near-instantaneous response times

• Almost perfect linear horizontal scale (efficiency) of 98%

Spotlight on Performance

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Digital Commerce Engine™ 6.5 Demonstrations and Applications

Confidential and Proprietary

Digital Commerce Engine™ 6.5 Bringing It Together

The Digital Commerce Engine 6.5 monetizes relationships

2012 6.4

2007 6.0

2011 6.3

• Multi-Store

• Gift Certificates

• CSR Tools

• Improved Billing and Payment

• UI Theme Mgmt

• Configuration Management

• Import-Export Utilities

• Enhanced Performance

• Basic Bundling

• Dynamic Personalization

• Differential Pricing

• Limited-use Promos

• Staging

• Enterprise Scalability

2008 6.1

2010 6.2

• Subscriptions I

• Advanced Complex Bundling

• Advanced Search and Filtering

• Multichannel Cart

• Enhanced Performance

• Digital Commerce API introduction

• Maven-based software management

• Solutions for your industry

The Digital Commerce Engine evolution

The Digital Commerce Engine 6.5 brings it together

The Digital Commerce Engine 6.5 for your industry

Confidential and Proprietary

For more on-demand digital commerce resources

http://www.elasticpath.com/resources

info@elasticpath.com

+1 800 942 5282 in North America

www.elasticpath.com

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