digital communications showcase sydney - 5 march 2015 australian government success stories

Digital Communications Showcase

Sydney - 5 March 2015

Australian Government Success Stories

PAUL HODGSON

Swift Digital:Who are we, and what is the Suite?

2015 DIGITAL COMMUNICATIONS SHOWCASE

THE SUITESWIFT DIGITAL

RYAN HARRIS

Public Transport Victoria:Building and delivering a weekly

network communication


TAKING INSPIRATION FROM LONDONPUBLIC TRANSPORT VICTORIA


DESIGNING WITH COLOURPUBLIC TRANSPORT VICTORIA


WEEKLY NEWSLETTER CAMPAIGNPUBLIC TRANSPORT VICTORIA


WEEKLY NEWSLETTER CAMPAIGN – MOBILE VERSIONPUBLIC TRANSPORT VICTORIA


FORWARD NETWORK UPDATESPUBLIC TRANSPORT VICTORIA


CAPTURING SUBSCRIBERSPUBLIC TRANSPORT VICTORIA

MICHAEL CAI

Seniors Card NSWMaking the jump from print to digital


DISCOUNT DIRECTORY AND COMPETITION CAMPAIGNSENIORS CARD NSW


PREVIOUS PROCESSSENIORS CARD NSW

• Printing the Directory

• Setup of an online survey to capture emails and preferences

• Initiated conversation with us to see if we can automate and generate a series of unique Woolworth voucher numbers.

• Export collected survey results to pass to Service NSW

• The uploading of the collected data

• Manage the competition entries

• Update the Senior’s preferences and interests in the CRM.

Manual transfer of data

• Manual process, requiring administration time and prone to human error.

• No validation of Seniors Card memberships.


IMPLEMENTED PROCESSSENIORS CARD NSW

CRM

Validate


IMPLEMENTED PROCESSSENIORS CARD NSW

Woolworth’s Voucher

CRM


PROCESS SUMMARYSENIORS CARD NSW

Seniors Card website

CRM integrated web form

Emailed Discount DirectoryPrinted Discount Directory

RYAN HARRIS

WorkSafe Victoria:Safety Soapbox: Perfecting the

opening hook


SAFETY SOAPBOXWORKSAFE VICTORIA


LET’S TALK NUMBERSWORKSAFE VICTORIA

40% 62%OPENED

Open RateENGAGED

CTOR Rate


ABSOLUTE SHOCKERWORKSAFE VICTORIA


PERFECTING THE OPENING HOOKWORKSAFE VICTORIA

1. Make it easy to recognise

2. Go for emotional impact

3. Incite curiosity

MICHAEL CAI

NSW Trade and InvestmentDeploying an online event

registration system


CUSTOM DESIGNED MICROSITENSW TRADE AND INVESTMENT


TRADE AND INVESTMENT’S NEW WEBSITENSW TRADE AND INVESTMENT


AUTOMATED EVENTS CALENDARNSW TRADE AND INVESTMENT


MULTI-PURPOSE INVITATIONSNSW TRADE AND INVESTMENT


BRAND CONSISTENT REGISTRATION PROCESSNSW TRADE AND INVESTMENT


LIST NURTURING EMAILNSW TRADE AND INVESTMENT


EVENT RESULTSNSW TRADE AND INVESTMENT

RYAN HARRIS

Bureau of Meteorology:Consolidating threeplatforms into one


THREE PLATFORMS INTO ONEBUREAU OF METEOROLOGY

Email MarketingPlatform

Event ManagementPlatform

Online SurveyPlatform

Three separate platforms




One digital platform: The Suite


EMAIL: CAMPAIGNS AND ALERTSBUREAU OF METEOROLOGY


EMAIL: NEWSLETTERSBUREAU OF METEOROLOGY


EMAIL: COMMUNITY/STAFF COMMSBUREAU OF METEOROLOGY


EVENTS: STANDARDBUREAU OF METEOROLOGY


EVENTS: NATIONAL CONFERENCESBUREAU OF METEOROLOGY


SURVEYSBUREAU OF METEOROLOGY


THE BEST PART?BUREAU OF METEOROLOGY




One digital platform: The Suite One database,global reporting

=

MICHAEL CAI

NSW Office of Liquor, Gaming and Racing

Taking risks and tryingnew strategies


LICENCE SPECIFIC EMAILSNSW OFFICE OF LIQUOR, GAMING AND RACING

Hotels, Clubs andOn-Premises

Limited – Multi-function Producer/Wholesale Packaged Liquor < 3 Packaged Liquor > 4 Packaged Liquor > 9 Survey Reminder


EMAIL CAMPAIGN FOR SMALL BARSNSW OFFICE OF LIQUOR, GAMING AND RACING


WHOLESALER/PRODUCER SURVEYNSW OFFICE OF LIQUOR, GAMING AND RACING


PROJECT RESULTSNSW OFFICE OF LIQUOR, GAMING AND RACING

Multi-Touch / Multi-Channel Campaign Results

Touch #1 – First email

Recipients:

Responses:

Response Rate:

Campaign time: four days

1,864

182

10%

Touch #2 – Follow up email

Recipients:

Responses:

Response Rate:

Campaign time: five days

1,682

422

23%

Touch #3 – Phone call

Contacts:

Responses:

Response Rate:

Campaign time: one week

1,442

898

48%

PAUL HODGSON

Swift Digital:Choosing the right technology

partner and digital platform


CHOOSING THE RIGHT TECHNOLOGY PARTNER AND DIGITAL PLATFORMSWIFT DIGITAL

1. What are your five key goals right now?

2. How do you foresee your needs changing in the next three to five years?

3. Will your branding requirements be addressed?

4. If you are considering a move from your current platform, how will data migration be managed?

5. How are the relevant data privacy laws addressed?

6. From a deliverability standpoint, does the technology have what it takes to ensure your messages get to your audience?

7. Is it easy to learn and use?

8. Is it an IT solution or a marketing communications solution?

9. How does support stack up?

10. What are the service level guarantees?

11. Will you be the big fish or the small fish?

12. Will this be a user/vendor relationship or a client/partner relationship?

13. What are your commitment options?

14. Is the solution mobile ready?

15. Does the solution talk to your CRM?

Thanks for attending.Please join us for lunch.

digital communications showcase sydney - 5 march 2015 australian government success stories

Documents

paul hodgsonswift digital

micrositensw trade

service nsw

online survey

seniors preferences

directory setup

competition entries

survey results