digital data as an asset: identification and measurement...
TRANSCRIPT
Digital Data as an Asset: Identification and Measurement Methods
Presented at
June 3, 2010Faculty of Economics and BusinessGadjah Mada University, Indonesia
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Mardhani Riasetiawan, SE Ak, M.Eng
http://[email protected], [email protected], [email protected],
+60143477716
PhD candidate & Researcher in Universiti Teknologi PETRONAS, Malaysia (2009-now).
Data Grid, Data Engineering and Discovery, Knowledge Management, Accounting-ERP System.
Master of Engineering (IT), Faculty of Engineering, UGM (2007)Alumni, Accounting Program, Faculty of Economics and Business, UGM (graduated
at 2003)
International Developer Committee of SQL-Ledger (ERP Based System)Member of International Association of EngineerMember of Indonesian International Researcher AssociationMember of Indonesian Accountant Association
Today Talks
Overview & IntroductionWhat is “Value of Data”Data Development Life CycleMeasurement MethodDigital data as an asset? Discussion
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Why and what is Digital Data?
The Current IssuesThe Enterprise facing the massive and “destructive-competitive” in emerging new business services to enhance profit and business expansion. The technology is playing the big issues and major concern in the business processes. The current system needs “the jump-ing” strategy to follow the customer needs, competitiveness, and comply with the standards. In the future digital data, enterprise will change from customer oriented to drive the customer with efficient and defective’s business channels. The enterprise information system such as ERP, CRM, SRM, HR, and other will merge into “new-future enterprise information system”based on technology penetration.
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Digital Data FactsData and information are the lifeblood of the 21st century economy. In the Information Age, data is recognized as a vital enterprise asset. Money and people have long been considered to be enterprise assets. Assets are resources with recognized value under the control of an individual or organization. Enterprise assets help achieve the goals of the enterprise, and therefore need to be thoughtfully managed. The capture and use of such assets are carefully controlled, and investments in these assets are effectively leveraged to achieve enterprise objectives
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Where the data came from?
Enterprise DataE
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Entire Line of Data
Manufacturing Head Quarters Marketing/Sales
Local purchasing, invoice verificationInventory managementInternal sales, shipping and billingProfit/loss Capacity utilization
Information SystemsProject MgmtInventoryPurchasingSalesBudget Cash Management
Sales, shipping and billingPurchasing of trading goodsInventory ManagementCustomer service
IS messages IS messages
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The outsiderscholarly communicationsscholarly communications
domain‐specific servicesdomain‐specific services
instant messaginginstant messaging
identityidentity
document storedocument store
blogs &social networking
blogs &social networking
mailmail
notificationnotification
searchbooks
citations
searchbooks
citations
visualization and analysis services
visualization and analysis services
storage/data servicesstorage/data services
computeservices
virtualization
computeservices
virtualization
Project managementProject management
Reference managementReference management
knowledge managementknowledge management
knowledge discoveryknowledge discovery
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Industry needs and standards
The Industry RegulationsHealthcare
Medical records should be preserved for the life of individual and beyondXrays are often store for periods 75 yearsOSHA require organization to keep records of employee medical reports for 30 years [1]
Pharmaceutical companyNeed – offline electronic data storage for 50 - 100 year longer (to comply with FDA 21 CFR part 11)
FinanceRules 17-a4 of the federal security laws and regulations requires minimum 6 years record for transaction and 70 years for the updated account & transaction
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AerospaceAircraft design records have to be retained for the lifetime of each of the aircraft for 30+years (source: European aerospace commissions)
PetroleumOil-field data is used during the entire life of the field (50+ years) (source: www.slb.com)
Scientific and culturalSatellite data is kept forever (source: NASA archives)Society would like keep libraries and art forever
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Fulfilled legal requirements
They constitutevaluable cultural
heritageAs evidence
Proof of scientific
experiments
Personal reason and
a value
Petroleum Industry: 50+ yearsScientific area: lifetime
Heritages: lifetimeFinancial :- 6 years for securities [Fed.SecAct-US]- 70+ years for transactions data
Health care :- 75+ years for X-ray records [OSHA]- 20-43 years for medical records
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Playing with Data
ASTRACarrefourBank MandiriCIMBGroupPETRONAS
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Using Vehicles Data, Customer Information and GIS build the Mapping Strategic Marketing SystemPlacing the Main Dealer and Maintenance Site based on and closedto customer area
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Flowing the information from around to the each store, and maintain the market with create relationship to customer and third partiesIndividual historic customer transaction data as the main resource as strategic information
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