digital divide1

8/9/2019 Digital Divide1

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Case study..

This case study deals with setting up online

auction for trading various grades of coffee.

Information system Identify the conditions

Role of govt. agencies and platform providers


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DIGITAL DIVIDE

Income inequality

Income increases


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LITREATURE REVIEW IN TRADE

Nascent electronic auction trades in

agriculture commodities. Analyze different procurement model which

co exits in this environment.

contribute to the growing literature whichfocus on the use of IT in global context.


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Research Process

Steps are:

Collection of information through website,

trade articles, newspapers Interview with experts

Analysis at transaction data

Process stakeholder perspective


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Coffee supply chain, participants and

auctions

Coffee supply chain in India

1. planters

2. exporters3. domestic roasters

4. intermediaries

Coffee grades

Regulations and Market trends


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How online auction differs from

physical auction ??..

Transaction cost lower

Daily operation

Experienced participants Lack of face-to-face interaction


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Procurement models

Physical mediated

Online direct

Online mediated Physical direct


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Dimensions PhysicalMediated

PhysicalDirect

OnlineMediated

Online Direct

Search Search selleron behalf of

buyer

Buyer findseller through

ICTA auctions

Intermediarysearch the

seller andsells throughauctions

Buyer findsseller through

auctions

Valuation Intermediarydiscover price

Pricediscovery

throughauctions

Pricediscovery

throughauctions andintermediary

Price discoverythrough

auctions

Logistics Intermediaryarrangestransportation

and payment

Face to faceinteractionbased on

auctions rules

Betweenbuyer andintermediary

Between buyerand seller

Payment Arrangedthroughintermediary

Face to face Arrangethroughonlineplatform

based onrules

Arrangethrough onlineauctionsplatform based

on rules


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Authentication

By trustedintermediary

Face to face By trustedintermediaryand through

onlineplatform

Throughonlineplatform

Communicati

ons &Computing

Communicati

ons throughintermediary

Face to face Limited

communications onlineplatform

Limited

communications onlineplatform

Productrepresentation

Visualinspection

and sub-gradespecification

Visualinspection

and sub-gradespecification

Coffee typeand sub-

gradespecification

Coffee type andsub-grade

specification


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Uncertainty-Verifiability

Framework


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Role of intermediary

Consolidating lots from multiple buyers in

online mediated model

Arrange for transportation Manage logistics for buyers and planters

Provide storage facilities

Grading and certification services

Financing for planters


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Summary and conclusions

1) Development of quality verification

scheme2) Marketing literature negotiates between

manufactures & retailers

3) Govt. will provide IT & Internetinfrastructure in the villages.


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Have a coffee day

digital divide1

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