digital dna. digital is here. india online marketing trends 2015
TRANSCRIPT
Hello.नमस्त|े
About Octane.in @octanein
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• India’s no. 1 ESP platform for opt-in, permission based email marketing; started the No-Spam movement in India; we don’t sell or buy or rent mailing lists. ever
• Reseller Model: Enterprise Class, Secure, Reliable and Scalable• Ongoing conversation with 800+ marketers in India with at least 250+ in
unique person connects every year – Octane Research• 150+ Top brands, 120mn unique inboxes, ~1bn emails per month; our
assessment is that we drive Rs. 250-300 crores of revenue per month though email campaigns on our platform
• Flexibility Onsite (Premise) & Online (Cloud); 100% DIY• Digital 1:1 Marketing Email + SMS, Transactional and Promotional• Best in Class Product Engg, from India • India’s Top 20 Hottest Tech 2012, Red Herring 2014 Asia Pacific Top 100
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465 India marketers across industries
Participating Companies by Revenue
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Use of technology for marketing
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Decision Making
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Primary e-Marketing Activity in 2014
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Revenue contribution in 2014
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23% India marketersreport over 31%of their revenue contribution frome-Marketing activities in 2014
ROI by e-Marketing Channel 2014
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Importance of Content marketing
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How do you deploy content
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Max customer engagement by channel
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Email Marketing in meeting goals
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52% India marketersreport Email Marketing being Effective or Very Effective in meeting goals
Impact of behavioral targeting in email
marketing
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Social Media influences Email Marketing?
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Primary Marketing Goal in 2015
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Increase in e-Marketing Budget 2015
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38 % India marketerswill increasetheir e-marketing budgets by over 11% in 2015
In 2015, which e-Marketing channels will
you increase your investments
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Emails opened on Mobile Devices in 2015
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39% India marketerspredict that over 50% of their email campaigns will be opened on mobile devices in 2015
2015: My impressions
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India consumers are leading the disruption; challenging India marketers who in turn are demanding more from their IT and vendors
• Data & Analytics is key area for marketers in 2015
• Mobile and mobile related marketing products
• Storytelling (authenticity) driven digital campaigns
• Online Video consumption will record quantum growth
• 30%+ increase in digital marketing investments
धन्यवाद|Thank You and let’s continue
our conversation online…
The Digital DNA5th India Annual State of e-Marketing Report 2015
Punit [email protected]@modhgil@octanein