building your digital dna | digital conference | 27 october 2016
TRANSCRIPT
Building digital into your DNA
Olly ArberDirector of communications, Nesta
Source: Optimal Workshop, 2015
Director of Communications
Head of Media
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Assistant
Head of Digital
Digital Content Editor
Head of Public Affairs
Public Affairs Officer
Head of Corporate
Communications
Publications Manager
PA
201015 people90 staff
Objective Measurement Priority
Content productionGenerate at least 1 new piece of original website content every month.
1 new piece of original content every month, including blogs, features, case studies, infographics, data viz.
High
Director of Communications
Head of Media
Press Officer
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Manager
Director of Digital
Digital Content Editor
Digital Content Editor
Digital Assistant
Corporate Affairs Manager
Publications Manager
PA
201316 people140 staff
Director of Communications
Director of Media
Press Officer
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Marketing Manager
Head of Digital
Digital Content Editor
Digital Content Editor
Digital Marketing Manager
Partnerships Manager
Digital publications
Manager
Digital Designer
Digital Magazine Editor
Assistant Editor
Communications Assistant
201619 people190 staff
2016 – digital jobs across the organisation
Data Scientist
Research department
Programme department
Finance department
Digital Content Editor
Digital CommsManager
CRM specialist
IT department
Systems specialist
Digital CommsManager
Data analyst
Front End
Product development
Back End
Digital is a shared enterprise across the organisation
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27 October 2016London#charitydigital
Digital
conference