Welcome to the

Revolution

76% of marketers think marketing has changed more in the past two

years than the last 50

Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?

Less than HALF of digital marketers feel highly proficient in digital

Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?

Only a THIRD of marketers think their companies

are highly proficient at digital

Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?

60% of marketers expect their companies to invest more in digital

marketing technology this year

That investment is not being matched by their confidence to use

itSource: Adobe study 2013 Digital Distress: What keeps marketers up at night?

96% of marketers believe that the pace of technological change will

continue to accelerate

Source: Adobe study 2013 Digital Distress: What keeps marketers up at night?

“Digital Darwinism is the evolution of consumer

behaviour when society and technology evolve

faster than your ability to adapt”

Brian Solis

Mind the gap…it’s getting wider

Which way are you heading?

Are you on the transformation continuum?

Source: Forbes & KPMG 2014

Fight…fight…fight….

We talked to 22 CMOs and CIOs

Welcome to…

A free service that helps the world’s businesses use and

introduce marketing technology more effectively

A step-by-step framework to guide you through the

implementation of new technologies

Benchmark your business

69% of companies will be investing in significant new marketing technologies within the next 3 years61% of businesses don’t have clearly defined budgets for marketing technology68% of the introduction is driven at a strategic level

Benchmark your business

42% of respondents didn’t think that their company had managed the introduction of new technology well in the past54% of people didn’t think there was a clear forum to discuss new technology within their business

Is transformation just about technology…

…or is it also about reinventing your business’ culture?