digital dragons

8/2/2019 Digital Dragons

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China & Japaninfluencing our future


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a couple of questions.

Tokyo Beijing


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Japan


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hardware domination


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but not software & services


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Japan has been an integralpart of the developed worldfor decades

we are habituated to Japansmanufacturing influence

(and its brands)


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products as game changers
http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvw


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aging inspired game chang ers?
http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=VSP46lWvxJ4&feature=PlayList&p=D95D6270C36AC8CB&index=0&playnext=1http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvw


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another game changer?


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a series of mobile firsts

Internet

1999

Camera Phones2000

3G

2001

Full musicdownloads

2002

Electronicpayments

2004

Digital TV2005
http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvw


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the most important was the first


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Purposes of Internet Usage via a Mobile Phone (Individuals)

Source: Japanese Ministry of Internal Affairs andCommunications (MIC) Communications Usage TrendSurvey, 2008
http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvw


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among young people,the keitai is not so much

as phone as primarily an email-machine .

Misa Matsuda (2005a)
http://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvwhttp://www.youtube.com/watch?v=ljji6C42JrY&feature=fvw


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Source: Point On Research, as reported by japan.internet.com


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http://www.youtube.com/watch?v=N0f3hGYW4R4&feature=related


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http://www.youtube.com/watch?v=N0f3hGYW4R4&feature=relatedhttp://www.youtube.com/watch?v=OxFR6r-Dqk4


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http://www.youtube.com/watch?v=OxFR6r-Dqk4


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Tokyo Girls integra ted campaign
http://www.youtube.com/watch?v=RQEgEsxLZUAhttp://www.youtube.com/watch?v=RQEgEsxLZUAhttp://www.youtube.com/watch?v=RQEgEsxLZUAhttp://tgc.st/gp/http://www.youtube.com/watch?v=RQEgEsxLZUA


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is this our future?

why are there no Japanesemobile phones outside ofJapan?


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a unique set of circumstances

Timing

Culture

Symbiotic businessrelations between Carriers and

content providers

Government regulation& pricing


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created an entire ecosystem


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created an entire ecosystem

Galapagos Syndrome


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Japanese handsetmanufacturers are now

exploring how to surviveoutside their ecosystem


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but

This isthe kind of phone I wanted to make,

Takeshi Natsuno,

creator of i-mode


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conclusions

Japan will play the same role it has fordecades

keep an eye out for game changers

Japans mobile present is only selectively our mobile future

think software & platforms not exotichardware


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China


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http://tinyurl.com/ktfo7g


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li


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go out policy


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What we are witnessing is the sustained and

dramatic growth of a future world power,with an unmatched breadth of resources,lofty aspirations, strong bargaining position,

and the financial and technological

wherewithal of an established and business- savvy Diaspora.

Oded ShenkarThe Rising Chinese Economy and Its Impact on the Global Economy


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China's rise has more in common with the

rise of the United States a century earlier than with the progress of its modern-day predecessors

Oded ShenkarThe Rising Chinese Economy and Its Impact on the Global Economy

We pay great attention to


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We pay great attention tosuggestions and advice from our netizens the web is animportant channel for us to understand the concerns of the public and assemble the wisdom of the public

President Hu Jintao


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online explosion in entertainment and socialising
http://news.bbc.co.uk/1/hi/technology/7789494.stm


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http://news.bbc.co.uk/1/hi/technology/7789494.stm


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hi hl i l & i i


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highly social & participatory

spend more time online* 6.5 vs 5.3 hours per weekday (USA)

connect with more people online* 24 vs 20 per week (USA)

more likely to contribute to onlinecontent* 95% vs 74% (USA)

more likely to access the internet viamobile device*

37% vs 21% (USA)

* broadband users aged 13 to 34 Source: Netpop Research / Journal of Advertising Research

hi hl i l & i i


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0%

10%

20%

30%

40%

50%

u p l o a

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t o s

c o m m e n

t t o b l o g

, c h a

t r o o m

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c o n t r

i b u t e

t o o n

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r o u p

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i n o n

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h a t r

o o m

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s h a b l o

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r a t e o

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r s o n a

l p a g e

t a g a r t i c

l e s , p h o

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v i d e

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o

USA

China

highly social & participatory

% of broadband users aged 13 to 34

Source: Netpop Research

Journal of Advertising Research


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h fl h h i
http://www.youtube.com/watch?v=sa0L9Bhhwmg&feature=PlayList&p=0113C004205701AA&playnext=1&playnext_from=PL&index=20http://www.zonaeuropa.com/200804a.brief.htmhttp://www.zonaeuropa.com/200804a.brief.htm


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human flesh search engines

Instant Messaging

CASE STUDY: Instant Messenger icons ser e to
http://www.zonaeuropa.com/200804a.brief.htmhttp://www.zonaeuropa.com/200804a.brief.htm


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63 For more information about this case, please refer to CIC's IWOM watch Special Edition, May 2008

L-China initiative on MSN

Rainbow signatureinitiative

In light of the turmoil surrounding the torch relay overseas,

a mass MSN Love China signature campaign broke outonline. The campaign was initiated by netizens to showboth their support of the Beijing Olympics and support forChina.

People's Daily: 7 million MSN users joined the Love China initiative

In May of 2008, Toyota and MSN jointly launched a rainbow signature initiative on MSN. For each rainbow signatureadded to a screen name, MSN and Toyota each donated 0.1RMB to the earthquake relief.

As of June 2nd, 6,216,469 MSN messaging usersparticipated in the campaign, raising a total of 1,243,293.80RMB for the earthquake victims.

CASE STUDY: Instant Messenger icons serve todemonstrate support within the Internet Community
http://www.seeisee.com/index.php/sam/2008/05/27/p543http://www.seeisee.com/index.php/sam/2008/05/27/p543http://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://info.msn.com.cn/caihong/rainbow.htmlhttp://www.seeisee.com/index.php/sam/2008/05/27/p543


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Net Language Net Cartoon Net Star

Nicole GGNBA star Louis Scola net nickname is 4 Carats (

); Netizens create 4carat logos

A graphic arts student created a Hello Kitty-ish character that became massively popular avatar.

Nicole GG is a popular cosmetics expert. His

product reviews influence purchase decisions of many buyers.

Tuzki is used as Moto Qsspokesperson to emphasize its youthfulness and its built in MSN.

Nicole GG participates in high profile offline Lancme events and road shows.

ANTA sneaker brand creates the Scola 4carat shoe

f l l
http://online.sccnn.com/html/gif/gifweb/20070412205143(9).htmhttp://online.sccnn.com/html/gif/gifweb/20070412205143(20).htmhttp://online.sccnn.com/html/gif/gifweb/20070412205143(6).htm


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importance of localisation(and a friendly government)

not


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http://www.youtube.com/watch?v=NKp3YS0MIuI


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h l b
http://www.youtube.com/watch?v=NKp3YS0MIuI


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IPA China Club launching in October

familiarise agencies with business developmentopportunities in China.

offering members the opportunity to meet Chinese brandowners already in the UK market, other member

agencies with Asian market experience, and brandconsultancies already prolific in Asia

culminating in a trade mission to Shanghai and a worldexpo in May 2010.

the beginning of a long-term export and inwardinvestment initiative which may go on to cover otheremerging markets.

l i


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conclusions underestimate China at your peril

very large and very rich has only just got started global aspirations

underestimate the Chinese web at your peril classic PC web to mobile device culture (social) web at heart of modern society from emulation to innovation?

were here to help


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thanks links

www.cicdata.com

www.chinasmack.com

www.japantrends.com

www.dannychoo.com

www.whatjapanthinks.com

www.gapminder.org
http://www.cicdata.com/http://www.chinasmack.com/http://www.japantrends.com/http://www.dannychoo.com/http://www.whatjapanthinks.com/http://www.gapminder.org/http://www.gapminder.org/http://www.whatjapanthinks.com/http://www.dannychoo.com/http://www.japantrends.com/http://www.chinasmack.com/http://www.cicdata.com/

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