digital driving pass - community-driven telematics

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COMMUNITY-DRIVEN TELEMATICS Mateusz Maj Managing director Berlin, November 5th 2015

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COMMUNITY-DRIVEN TELEMATICS

Mateusz MajManaging director

Berlin, November 5th 2015

KEY QUESTIONHow to build engaging and profitable

products for different market segments?

DIGITAL DRIVING PASS (DDP)Digital Driving Pass is an independent platform that analyzes driving behaviour and links it with drivers and businesses in a

privacy-friendly way.

Driver-centric. Engaging & rewarding. Community-driven.

DDP TEAMCommited and passionate about better drivers

MACIEJ MYSLINSKICo-founder

MATEUSZ MAJCo-founder

RUDRADEB MITRAFounding team member

ERWIN HEYSEVP Business development

ALBERTO GRUARINUX/UI designer

Based in Belgium & Poland.

International team with expertise in computer sciences, actuarial sciences, big data analytics, traffic psychology, mobilty & transportation and community building.

DDP RO0TED IN SCIENCEIMOB - Transportation Research Institute

LEADING ACADEMIC INSTITUTIONS+10 years of experience in the domain of road safety.

PROFILEResponsible for road safety strategy for Flanders.

Involved in many national and international traffic safety projects.

Developed several risk models which are applied to a wide variety of traffic related contexts.

EXPERTISERoad safety, transportation risk, traffic psychology & driving education.

DRIVER’S JOURNEYWith DDP profile

1 2 3 4

DRIVING SCHOOL

Learn to drive

YOUNGAcquire experience

ADULTProve & benefit

SENIORKeep driving safely

Borrow’s parents

carCar rental & sharing

Driving license

renewal

Share with friends

Car insurance

Assure the family

First car insurance

Road assistance ...

... ...

DRIVER-CENTRIC PLATFORMApproach

MULTICONTEXTUALDrivers get information about services connected to the platform.

DDP driver’s profile to be used in various driving contexts.

PRIVACY-FRIENDLYIn line with EU Data Protection Reform.

Data ownership on the driver’s side.

No big-brother on the back seat.

DRIVER-CENTRICOne-on-one approach with each driver.

Insights & real-time feedback changing the world, one driver at a time.

DRIVER’S EXPERIENCE4 steps to hook the driver

Secure web-based driving dashboard and mobile app, offering insights on how you drive and use your car.

Advanced Driving Feedback System (ADFS), providing personalized feedback, challanges and motivations to improve your driving style.

Driver-centric approach in line with EU Data Protection Reform, letting you manage and share data with family, friends & companies.

Drive better and unlock the value of the driving data and receive benefits from platform partners.

1ANALYSE

2LEARN

3PROVE

4PROFIT

THE PLATFORMAnalytics

CONTEXTUALIZED SCORINGPrivate, driver-controlled data on daily driving habits.

Based on driving behavior, car use, road safety and travel routes with driving dynamics patterns.

SMART ANALYTICSInformation valuable for insurers (UBI), road authorities (road safety policy & road tax), roadside assistance (remote vehicle breakdown assistance), driving training (personalized coaching) and car fleet businesses (fleet safety & efficiency).

THE PLATFORMFeedback

IT’S PERSONALPrivate & personalized feedback to immediately improve driving.

Like a personal driving coach.

IT’S EFFICIENTAddress any target group including young people, seniors, employees or newly trained drivers.

IT’S FUNGame design elements including challenges, badges and points to teach, engage and motivate drivers.

A friendly competition to stimulate drivers to reach their goals, engage them in a fun way, and improve their experience.

THE PLATFORMCommunity

... IN PRIVATE LIFEConnect with friends.

Share personal driving experience.

Benefit from the community.

... AT WORKYoung employees can work & socialize at the same time.

Encourage employees engagement through social connections.

THE PLATFORMRewards

SAFE DRIVING = BENEFITSUnlock the value of the new safer driving habits.

NO MATTER WHICH BUSINESSESReceive benefits and get personalized offers from services available inside & outside the automotive ecosystem.

LOYALTY PLATFORMReceive community driven marketing campaign.

Start a long-term interaction based on values and loyalty.

COMMUNITY-DRIVEN ECOSYSTEMKey to success

Driver-centric Digital Driving Pass platform enables creating bustling drivers communities where both

drivers and companies can benefit.

Next, we link the community with businesses like insurers, who could create innovative and profitable

services around drivers’ appetite.

1. USER COMMUNITY

DDP PLATFORM

2. REWARDS & ENGAGMENT WITH PARTNERS

3. LINK WITH SERVICES OFFERED BY BUSINESSES

DDP SUITEDriver’s evaluation

SCORING - check out how good you driveLife-time score (overall scoring)

Individual sub-scores (e.g. speeding, braking, phone use, ...)

PERSONALIZED FEEDBACK - become a better driverPrivate, constructive and personalized feedback.

Automated and post-drive feedback including all the driving events related to driving safety and driving economy.

Detailed driving analytics - including driving trends, compare your own trips, compare your driving behaviour with other drivers.

Coach account & dashboard to provide driving feedback and incentives.

DDP SUITECommunity & Rewards

COMMUNITY - Connect with friends and colleagues

CHALLENGES - Compete with othersGain badgesCollect pointsParticipate in challenges

REWARDS - Provided by platform partners/customersDiscounts on car related services (e.g. petrol, car wash, garages, tires, parking, ...).

Discounts on other services (e.g. Viking credits, coffee, clothes, …).

DDP SUITEDriver’s dashboard

TRIPS - Driving diary with trips and scores

FEEDBACK - Personal driving style improvement center

CHALLENGES - Compete with othersBadges gained

Driving challenges board

New personal challenges settings

REWARDS - Provided by platform partners/customersDirect access to offers of partners/sponsors

Management of points

DDP SUITEB2E Engagement dashboard

GAMIFICATION - driven competition management systemCreate fully customizable campaign for drivers.

Address all or groups of drivers based on different criteria (e.g. driving behaviour).

Provide virtual rewards & offer customizable badges and points.

Provide real economic rewards – in cash or services.

COACHING - Advanced Driving Feedback System for each driverPrivate, constructive and personalized feedback.

Automated and post-drive feedback

Engagement. Coaching. Prevention.

DDP SUITEB2B Connected fleet dashboard

Simple yet powerful connected fleet dashboard with fleetinsights for different group of drivers.

CONTEXTUALISED DRIVER’S PROFILE - Smart analyticsDriving behaviour analytics and scoring including road context (road type, driving areas, …), driving conditions (day/night, rush hours, …), traffic psychology.

FLEET MANAGEMENT - Make your fleet better an saferDrivers and fleet overview including drivers and trips overview, and driving improvement information.

DDP PLATFORMAddressing different needs of business customers

PREVENTIONPROGRAMS

USAGE-BASEDINSURANCE INNOVATION

PARTNERS

IMOBUniversity of Hasselt

FI-WARE (H2020)Accelerator

Mobile Vikingsfor telecom technologies

Startit @ KBCIncubator

KBCBank & insurance

IWTInnovation grant

iMindsiStart program

European SpaceAgency incubator

We are passionate about creating new personalized driving experience and making our roads safer and greener. Join us on the road to the future!

MOTOSMARTY BVBAPR. ROGER VAN OVERSTRAETENPLEIN 2

B-3000 LEUVEN

THANK YOU FOR YOUR ATTENTION.Mateusz Maj

[email protected]+32 (0) 484 899891