digital engagement in vet - akolade :: homeakolade.com.au/userfiles/image/pdfs/edu/edu05 digital...

T | 61 2 9247 6000 F | 61 2 9247 6333 E | [email protected] W | akolade.com.au Organised by:1

Digital Engagement in VET

Amjad Khanche, Chief Executive Officer, AIPE

Strengthening retention & acquisition through digital & social media

Rob Brown, Group Marketing Manager – eMarketing, Navitas

Mike Rhodes, Founder & CEO, WebSavvy.com.au & PPCsavvy.com

Tim Biddle, (Formerly) Marketing & Human Resources Manager, COMPLEX Institute of Education

Laura Sullivan, Social Media Advisor, The University of Melbourne

Kristy Chilman, Head of Marketing, Study Group - ACPE, ACPE Academy, AIAS, Martin

Cameron Bailey, Former Digital Marketing Coordinator, Melbourne Polytechnic

Golda Mitchell, Communications Officer, State Library of New South Wales

Caroline Schmidt, Group Marketing Manager, Bendigo Kangan Institute

Michael Crump, National Marketing Manager, Upskilled

Tim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

Esther Perkins, Communications Coordinator, Holmesglen Institute

Louise Robinson, Assistant Director Vocational Education, Business Development, RMIT

Holly Stewart, Social Media and Community Manager, SEEK

Samadhi Thomaz, Digital Strategist Communications & Marketing, TAFE SA

Attend this conference and discover:EXPERT SPEAKERS:

This conference will bring together leaders from VET across Australia, with

responsibilities for:

• Digital trends for 2016 and the

implications for VET providers

• Strategies to enhance student

acquisition, engagement and

retention

• How to ensure your organisation

takes an integrated approach to

digital engagement

• Strategies to drive revenue growth

through effective utilisation of

digital channels

• Apply cross sector learnings

• Social media

• Marketing

• Communications

• Digital

• Chief Executive Officer

Follow us on Twitter with #SM4VET and @AkoladeAust for event updates

1ST – 3RD December 2015 | Stamford Plaza, Melbourne



CONFERENCE DAY ONE: TUESDAY 1ST DECEMBER 2015

8:00 Registration opens

9:00 Opening remarks from the ChairTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

FUTURE DIGITAL ENGAGEMENT TRENDS

9:10 KEYNOTEDisruption Ahead: Digital trends to be aware of in 2016• What do VET institutions need to be doing to keep abreast of

trends and stay ahead of competitors in 2016• What are the key disruptors in the online space that will

influence how your institution engages with students andtheir parents


9:50 KEYNOTEWhat will work in Adwords in 2016• What you need to know about the changes Google made in

2015• What’s working now & likely to work well in the coming

months• 3 practical steps you can take to grow your results by 20% in

3 monthsMike Rhodes, Founder & CEO, WebSavvy.com.au & PPCsavvy.com

10:30 Speed networking session• Delegates will be in pairs and have one minute to share their

successes and challenges with one another

10:50 Morning tea

POLICY DEVELOPMENT AND STRATEGIC IMPLEMENTATION

11:20 CROSS SECTOR CASE STUDYDeveloping an organisation wide social media policy• Taking a customer service focus• Implementing a crisis management plan• How to govern the use of your platformsHolly Stewart, Social Media Manager, SEEK Limited

12:00 Digital disruption: Creating a winning strategy that is rightfor your business• Establishing foundation and not getting lost in what others

are doing• Striking a balance between data and creativity• Test and prove, then scaleKristy Chilman, Head of Marketing, Study Group - ACPE, ACPE Academy, AIAS, Martin

12:40 Luncheon

1:40 Taking a consolidated and targeted approach• Examining and developing a successful social media strategy• Aligning all campaigns to deliver a holistic digital presenceSamadhi Thomaz, Digital Strategist, TAFE SA

ENABLING EFFECTIVE EVALUATION OF DIGITAL ENGAGEMENT

2:20 Measuring the efficacy of your digital marketing activities• How to report the impact of your digital engagement and

write reports that your stakeholders will understand and use• Strategies to quantify social media engagement beyond the

number of ‘likes’• Connecting online and offline channels to report on the

effectiveness of your campaignsCameron Bailey, Former Digital Marketing Coordinator, Melbourne Polytechnic

TAKING AN INTEGRATED APPROACH TO DIGITAL ENGAGEMENT

3:00 PANEL DISCUSSIONEnhancing brand awareness via digital engagement• Techniques to continuously drive website traffic• Examining the effectiveness of various strategies:

Storytelling vs. technologyTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

Louise Robinson, Strategic Plan Advisor & Assistant Director Business Development, Engagement & Vocational Education, RMIT University


3:40 Afternoon tea

4:10 CROSS SECTOR CASE STUDYExploring social media as a key source of engagement• Activities to boost the efficacy of your organisation’s social

media efforts• Examining effective reputation and crisis managementLaura Sullivan, Social Media Advisor, The University of Melbourne

4:50 How to embrace digital opportunities to engagestakeholders• Organisation change delivered through digital

engagement• Preparing your institution to embrace digital opportunities

to enhance student engagementLouise Robinson, Strategic Plan Advisor & Assistant Director Business Development, Engagement & Vocational Education, RMIT University

5:30 Closing remarks from the chair and end of day oneTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

CONFERENCE DAY TWO: WEDNESDAY 2ND DECEMBER 2015

8:00 Registration opens

9:00 Opening remarks from the ChairTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

HOW TO BOOST REVENUE THROUGH EFFECTIVE DIGITAL ENGAGEMENT

9:10 How to increase profitability via digital activities• Examining the process of implementing new technologies

to enhance student acquisition• Changing your organisation’s channel mix• Implementing proven approaches from other industries in

a VET contextCaroline Schmidt, Group Marketing Manager, Bendigo Kangan Institute

9:50 Digital student acquisition strategies to grow your RTO• Making the most of your performance based digital

marketing• Ways marketing can enable the sales team• Using analytics to optimise your campaigns and improve

conversion ratesMichael Crump, National Marketing Manager, Upskilled



10:30 Morning tea

11:00 Benchmarking your return on investment• How to ensure buy-in from senior leadership• Justifying the allocation of resources to social media• Operational management of multiple platforms: How to

respond to inquiriesAmjad Khanche, Chief Executive Officer, AIPE

11:40 PANEL DISCUSSIONHow to generate revenue via effective engagement• Exploring social media as a source of lead generation• How to quantify the impact of increased engagement on revenueTim Biddle, (Formerly) Marketing & Human Resources Manager, COMPLEX Institute of Education

Cameron Bailey, Former Digital Marketing Coordinator, Melbourne Polytechnic

Esther Perkins, Communications Coordinator, Holmesglen Institute

12:30 Luncheon

STRENGTHENING CONTENT DEVELOPMENT

1:30 CROSS SECTOR CASE STUDYRallying the troops: Engagement through competition campaign• Developing a campaign that rewards engagement• Reaching an audience that is dispersed and varied: Tips to

making it work in your favour• The benefits of using subject matter experts across the

organisation: Greater community connections with limitedresources

Golda Mitchell, Communications Officer, State Library of New South Wales

2:10 Building digital literacy & social media competency withstakeholders

• Designing a digital strategy to connect with industry throughsocial media

• Connecting and engaging globally and locallysimultaneously

Tim Biddle, (Formerly) Marketing & Human Resources Manager, COMPLEX Institute of Education

2:50 How to crack the content egg?• Engaging internal staff to help with content curation• Creating a content strategy with minimal budgets/resources• Measuring what content engages your audienceEsther Perkins, Communications Coordinator, Holmesglen Institute

3:30 Afternoon tea

4:00 Content marketing for education• Where to start• How to engage your target audience• How to continuously improveTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

4:40 Takeaway session• Consolidate your learnings: Delegates will be in pairs and

have one minute to share their key takeaways from theconference

5:00 Closing remarks from the Chair and conference adjournsTim Madin, Manager - Creative, Sales and Customer Experience, The Northern Sydney Institute, TAFE NSW

DAY THREE: THURSDAY 3RD DECEMBER 2015

WORKSHOP A: 9:00-12:00How to develop an effective social media strategy

This workshop will provide your organisation with practical strategies, approaches and examples on how to set up your social media landscape to maximise results.

By leading discussion and exercises, this workshop will assist you review and develop your current and future strategy and processes.

Attend this workshop and take away:• Review your social media strategy, audience, theme, and

number of accounts/channels

• Strategies and practical approaches for contentmarketing creation and maintenance

• Strategies and examples to develop an effectivegovernance structure and processes for maintenance, monitoring and content sharing

• Best practice examples

Samadhi Thomaz, Digital Strategist Communications & Marketing, TAFE SA

Having worked in Marketing for the past 18 years in Brazil, NZ and Australia, specialising in the last 8 years in Digital Marketing, Samadhi’s career includes experience in both the Higher Education and private sectors, including Mercedes-Benz, University of South Australia, Elders, among others. Samadhi has a Diploma in IT (Digital Media), a Bachelor in Communications, and a Masters in Commerce (Marketing) and is a certified Project Manager.

12:00pm - 1:00pm Luncheon

WORKSHOP B: 1:00-4:00How to half your student acquisition cost

The first step in reducing your cost of acquiring a new student is to begin measuring your current performance to identify high and low performing channels.

This workshop will take you through a step by step approach to transitioning your marketing department into a high performing student recruitment team that is truly accountable to the bottom line.

These three key ideas will transform your view on marketing forever:

• Using data to profile prospective students

• Discover three key web conversion strategies to doubleyour visitor to enquiry rate

• What you need to know about marketing automationtechnology

Michael Bird, Chief Executive Officer, Social Garden

Michael Bird is the Chief Executive Officer of an Australian revenue performance management agency, Social Garden. His specialities include data-driven lead generation and enterprise marketing automation for the education sector.


Digital Engagement in VETREGISTRATION FORM — EDU05

REGISTRATION FEEALL PRICES ARE EXCLUDING GST

EARLY BIRD DISCOUNTSSTANDARD PRICE Register & book before

18 Sept 2015 2 Oct 2015 23 Oct 2015 13 Nov 2015

Standard Rates

Conference Only $ 1,599 $ 1,699 $ 1,799 $ 1,899 $ 1,999

Conference Plus 1 Workshop A or B $ 2,199 $ 2,299 $ 2,399 $ 2,499 $ 2,599

Conference Plus 2 Workshop $ 2,499 $ 2,599 $ 2,699 $ 2,799 $ 2,899

Solution Provider Rates

Conference Only $2,899 $2,999 $3,099 $3,199 $3,299

Conference Plus 1 Workshop A or B $3,499 $3,599 $3,699 $3,799 $3,899

Conference Plus 2 Workshops $3,799 $3,899 $3,999 $4,099 $4,199

AN ADDITIONAL 10% GST IS APPLICABLE ON ALL CHARGES

SAVE! Choose between:5 EASY WAYS TO REGISTER

1: EARLY BIRD DISCOUNT. Register and pay by a deadline indicated above to achieve up to 20% SAVINGS on the Standard Rate. Registrations received without payment are ineligible for an Early Bird Discount and will be charged at the Standard Rate.2: TEAM DISCOUNT. ( i ) Register 3 delegates and receive 15% DISCOUNT off the standard price

( ii ) Register 4 delegates and receive the 5TH TICKET FREE off the standard priceFor large group bookings, please email [email protected] to receive a quoteAll group registrations must be from the same company, at the same time and for the same event.Registrants must choose between the most advantageous discount option. Only one discount scheme applies

Phone: 61 2 9247 6000

Fax: 61 2 9247 6333

Email:[email protected]

Online: www.akolade.com.au

DELEGATE DETAILS (Please complete in black letters) Today’s date: / / Mail:Akolade Pty LtdSuite 3.02, Level 3, 20 Loftus St.SYDNEY, NSW, 2000Australia

Name

Job Title

Phone Email

DATES & VENUE(Please tick)

Name

Job TitleMELBOURNE1st-3rd December 2015Stamford Plaza111 Little Collins St,Melbourne VIC 3000+61 3 9659 1000

Phone Email

Name

Job Title

Phone Email

Company

Postal Address

EASY PAYMENT OPTIONS ABN 96 149 066 991 EFT: Transfer your payments to Akolade Pty Limited atCommonwealth Bank of Australia BSB 062 099 Account No. 1068 5915. Please quote EDU05 on the EFT.

CHEQUE: Please make out cheque to Akolade Pty Limited.Please quote EDU05 on the cheque.

CREDIT CARD: Please charge my VISA *DINERS MASTERCARD *AMEX* A credit card fee of 2.5% will apply for Diners or Amex

in the amount of $_____________________________

Card No: Expiry Date: /

Card holder’s Name: ____________________________________________ Signature: _________________________

IMPORTANT NOTICE: Attendance will only be permitted upon receipt of full payment. Please note that programme and speakers are subject to change without notice. Akolade will not be responsible for any event re-scheduled or cancelled.CANCELLATION POLICY: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. Akolade regrets that no cancellations will be refunded, conference documents, however, will be sent to the delegates. For an event cancelled by Akolade, registration fees are fully refundable. Akolade will not be responsible for any event alterations, re-schedules, or cancellations. PRIVACY POLICY: Please note that a portion of the data for this mailing was supplied by third party sources. If you would no longer like to receive promotional mail from Akolade, please opt-out by confirming in writing and forwarding your letter to [email protected]. Please note all opt-out re-quests will be processed within 30 business days from the date of receipt.

PO BOX/STREET ADDRESS

CITY STATE POSTCODE

Delegate 1

Delegate 2

Delegate 3

VIP CODE

digital engagement in vet - akolade :: homeakolade.com.au/userfiles/image/pdfs/edu/edu05 digital...

Documents