Digital Veterinarian

SEVC 2014, Barcelona

What’s digital technology doing for us?

The rise of the

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René van den Bos

MultimediaMarketing

Storyteller

Actor

DVM

Pharma

Digital MediaIntervet (MSD)

1965

FilmmakerMobile

Houseboat

Veterinarian

Marcela

David

Enterprise 2.0

Apple lover

Apps

Global Product Manager

InternationalTechnical Manager

Felipe

Colombia

Golf

LinkedIn Twitter

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Within DigiRedo we try to help vet practices and other companies to improve their communication with their customers and their colleagues using digital technologies.

WELCOME IN THE 21ST CENTURY

Still, many organizations live in the 20th centuries, while their customers have moved on...

PeoplePracticePet ownerIn my three presentations at SEVC 2014 we will take a look on the impact of the changes that the digital revolution will have on our customers, our practice and on the people in our clinic.

Digital Veterinarian

SEVC 2014, Barcelona

What’s digital technology doing for us?

The rise of the

Digital = the new normal

3 trends

The impact on our work

1

2

3

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A video about the vision of the future by Ray KurzweilFollow the link to the fascinating documentary ‘Transcendent man’

”If you think the last 40 years of the digital

revolution were astonishing, think again...“...the next 40 years will blow you off your socks!

Justin Rattner

(CEO Intel)

”The power and speed of computers doubles

every two years“Moore’s Law

(Gordon Moore, founder Intel)

Today’s

is 1,000,000x cheaper

1,000x fasterand

than the

that put a

..and this proofs it.

THE NEW NORMAL

today

digital is innovative digital is the norm1970 2050

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Digital is becoming the new normal.Follow the link to the book ‘The New Normal’ of Peter Hinssen

There are now two generations: the generation that have grown up with digital technologies (the little boy) and the generation that have to do their upmost to keep up (the old man).Who is leading?

BITSATOMS vs

Businesses become more and more dependable on bits than on atoms...(see also The New Normal: http://www.peterhinssen.com/books/the_new_normal)

...see what happened to the music industrySee also: http://capgemini.ft.com/consumerisation-of-it/a-digital-revolution-transforming-the-music-industry_a-29-69.html

Another example - the travel industryHow do we book a hotel today? And based on what do we make our decision?Right, on the opinion of other hotel visitors (whom we’ve never met)

People are very open-minded about new things

- as long as they are the same as the old ones.““Charles Kettering

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...change is difficult...but if we are not opening ourselves for change...

...we may end up with these guys

So, please take a look at all these changes with an open mind

Digital = the new normal

3 trends

The impact on our work

1

2

3

Three trends that will also influence our way of working

3  trends

socialmedia

one

mobiletwo

three

quantifiedself

socialmedia

one

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Almost everybody uses social media...

...and almost 50% of us has one or more pets...

40%  European  households  has  pet26%  dogs,  25%  cat

Source: European Environment Agency

1.3  billion  accounts

10%  are  pets

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Boo is the dog of a Facebook executive. More info: http://en.wikipedia.org/wiki/Boo_(dog)

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And Boo is a real dog! if you don’t believe it check the link

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And this is Twitter’s most popular cat

@AnjaWeerrr good food isn’t cheap, but important for their

kidneys. And the vet is bloody expensive.

@tazzieQ Really, I feel depressed too. Got the bill from the vet. Pffffff, that didn’t cheer me up either

Damn, I’m now waiting for more than an hour at the vet!#gotbetterthingstodo

That fuckin’ vet closes in a minute, so we can’t go there but tomorrow.

Fuckin’ assholes

I just brushed my cat’s teeth. With a swab! I’m not sure, but it feels like my vet is pulling my leg here...

Look at what people think of the vet on Twitter

And then you receive a postcard from the vet. This really makes me happy!! #grateful

lockerz.com/s/247606302

Vet sent me: My condolences with the loss of Xena. So sweet!!

But this they also share

7%

78%

15%

positive neutral negative

And we do very well compared to a lot of other businesses...the sentiment is twice as more positive than negative

Boehringer-Ingelheim killed my cat

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Bit do also realize that people can show their anger and frustration online.You’d better be aware of this!

mobiletwo

Ask who has smartphone, who uses apps, feeling when you’ve forgotten you phone

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What used to be science fiction is now reality

The mobile era

968 millionsmartphones sold in 2013

>150 billiondownloads in App Store and Google Play

2,6 mln apps

0

5

10

15

20

25

30

Q4 2011 Q4 2012 Q4 2013

Apps used per month

18:18

23:02

30.15

23.3 26.5 26.8

Source: Nielsen

Time used per person per month (hrs)

The time spent on using apps is increasing by the year...

18-24 yrs

25-34 yrs

35-44 yrs

45-54 yrs

55+ yrs

0 10 20 30 40

Apps used Time used

Source: NielsenQ4 2013

...and that counts for all ages!

More and more people use their smartphone to manage their health and their are a fast growing number of apps that help them with that

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There are even devices that communicate with your phone

and some even become fashion items...

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There are apps that measure your heart- and respiration rate without touching you!

Buikbuddy

Some apps are specially developed for patients with chronic diseasesThis is an app for people with Crohn’s disease, developed by MSD

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And their are a whole range of devices that measure all kind of parameters with your smartphone

Research showed that kids move 60% more than average

Fun changes behavior

Digital = the new normal

3 trends

The impact on our work

1

2

3

Look at what all these trends do with the position of the patient towards the doctor

meet ePatient Dave

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A very interesting story of a patient that did not accept the diagnosis and prognosis of his doctor. Please watch the TED talk of Dave deBronkart aka ePatient Dave (see link in slide)

Blogs50%

Message boards29%

Facebook7%

Twitter7%

Other7%

Self-disclosing their diagnosis by social media platform

Data ePatCon11 (Ignite Health & Radian6)

77% of people use internet for health info. 21% can be considered ‘ePatients’

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The movement that started thanks to the epatientMore info: http://en.wikipedia.org/wiki/Health_2.0

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An impressive example of the power of patients: the community patientslikeme

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The virtual consultation room...something for us vets?

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Drimpy is an online medical platform where patients own their own dossier with all information around their health. They decide with what health care professional they want to share their data.

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Some specialist already prescribe more apps than drugs...

what  about  us?So, why shouldn’t the technologies that have a revolutionary impact in human healthcare not appear in veterinary healthcare?

...because these patients with power do also have pets!

Pet

appsx

There are already lots of apps for pets:Examples: http://mashable.com/2013/03/14/apps-for-dogs/and here: http://www.petmd.com/dog/puppycenter/top_tens/evr_dg_best_puppy_apps_smart_phone

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A simple but powerful app for pet owners in case of an emergency. When do I need to see a vet?

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Please check out the online scientific journal EJCAP from FECAVA.Here we will start reviewing apps for vets and pet owners stating in 2015Please do subscribe to our the newsletter: http://fecava.us7.list-manage.com/subscribe?u=5dbc60647d580a4931a3e3dfc&id=dbc9780242

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The future is already here...

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And now you can also make an ECG of a dog with an iPhone!(OK, you do need an additional device)

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And finally, even the future that Ray Kurzweil predicts is not so far away...

So maybe we should rewrite the word iPad...

rene@digiredo.nl @renedigiredo

Thanks for your attention. If you need more information or need advise? Don’t hesitate to contact me.