digital games & search future(s) alex burns ([email protected]) smart internet crc 8 december...
TRANSCRIPT
Dated 08/12/2006 Smart Internet CRC: "Smart Internet 2010" Slide 2
Presentation Agenda
• Smart Internet 2010 chapter on Digital Games: Update
• Innovation Models
• Google Case Study
• The Future(s) of Search
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Case Study: GameLab
“GameLab investigates new forms of play, new kinds of content, new kinds of partnerships with different companies, new ways of learning through games, and new ways of telling stories with games.”
─ Eric Zimmerman, GameLab
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• Product Box
• 20/20 Vision
• Remember The Future
• Prune The Product Tree
• Buy A Feature
• Start Your Day
• The Apprentice
• Me and My Shadow
• Speed Boat
• Spider Web
• Give Them A Hot Tub
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“Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.” — Google co-founder Larry Page, Fortune, September 2006
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Google’s Process Chain
PageRank,
Ontologies &
100 C.E. Metrics
User Interface
Process Chain: The sequence of activities undertaken to create value and client deliverables.
Search
Management
Marketing & Strategic Communications: PassionBrands & CEO ‘Brains Syndicate’
Staff HR & Project Management Systems
Financial & Portfolio Management
CustomerExperience
Google’s Organisational Capabilities
Back-end Admin & Operations Management
Data Centres
Governance, Quality Assurance & Risk Management
Change Management, IS Planning & Technology Assessment
Grid Computing
& Dark Fibre
•
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Adizes Corporate Lifecycle
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• Matrix organisation
• Aristocracy (Adizes)
• Systemic problems
• Organisational silos
• Fragmented processes
• No accountability
• R&D silo conflicts
• Execution barriers
• Pure Project organisation
• Go Go to Prime (Adizes)
• ‘Chaordic’ approach
• Hothouse environment
• Aligned processes
• Real-Time accountability
• Generative R&D
• Perpetual Beta execution
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Search Future(s)
• John Battelle (Battelle Media, The Industry Standard)
• Database of Intentions as a “social image” of the future• Domain Search• Local Search• Geospatial Search• Enterprise Search• Semantic Web
• David Vise (Washington Post journalist)
• Googleware• Google Economy
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Battelle’s Search Trends
• Ubiquity: Web indexes become prevalent
• Semantic Web: metadata & tagging information
• Personalised Search: Web search that reflects your interests
• Domain-Specific Search: search engines for domains
• Web Time Axis: archiving and digital continuity
• Industry ‘white spaces’
• How to sustain rapid growth in a competitive environment
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Contact Details
Alex Burns
0411 680 287