digital iq
TRANSCRIPT
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Hotel’s Group Digital IQ
Maëva Dupont MBA 2A
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Digital IQ touchpoints
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W hotels
• Interactive, entertaining, design, attractive website
• Promoting events
•Concierge service
•Mobile app
•Playlist of the W music
•Best rate program
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Four seasons
•Static
•No innovation
•Classic
•Less interactivity than its competitors
•Consequence: lack of communication
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Any Screen, Any time
• You can choose your mobile app, according to your mobile (brand, size of the screen, ipad, iphone, smartphone…)
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'more than a booking engine - brands as travel experts'
• Social interactivity, create loyalty, same community
• Clients are more able to choose a hotel that suits their habits, way of living and interests
• That’s why today those booking engine are multitasks !