digital justice

PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK

DIGITAL JUSTICE

PRODUCT MANAGEMENT FESTIVAL 2015

@JOCKBU

JOCK BUSUTTIL PRODUCT PEOPLE LIMITED

OBLIGATORY STUFF ABOUT ME

STUDIED CLASSICS Photo: NEOS KOSMOS

DREAMT OF FLYING THESE Photo: EPA

FLEW THIS BAD BOY INSTEAD Photo: tjweston

WASN’T VERY GOOD AT IT

GOT A JOB

12 YEARS

LEARNED A FEW THINGS

3 YEARS

LEARNED A LOT MORE

PRISONS

COURTS

AND... MOJ DIGITAL Photo: MOJ Digital

We build digital services

so good, people prefer

to use them


5 WAYS (TO START WITH)

1. PUT USER NEEDS FIRST

2. BUILD AN EMPOWERED TEAM

3. TRANSFORM FROM THE TOP DOWN

4. SHOW, DON’T TELL

5. IMPROVE CONTINUOUSLY @JOCKBU

PUT USER NEEDS

FIRST

#@JOCKBU


THE OLD WAY

#1 https://www.gov.uk/service-manual/start

@JOCKBU

PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU

A BETTER WAY

#1 DISCOVER VALIDATE BUILD IMPROVE

https://www.gov.uk/service-manual/start

BOOKING A PRISON VISIT #1 Photo: Antonio Olmos / Guardian

Photo: MOJ Digital

BUILD AN EMPOWERED

TEAM

#@JOCKBU


HIRE BRILLIANT PEOPLE

#2 @JOCKBU

ASSEMBLE THE RIGHT SKILLS #2 Photo: Marvel Studios


#2 @JOCKBU

Photo: Paul Downey


EMPOWERMENT = TRUST

#2 @JOCKBU

CULTURE IS REALLY, REALLY IMPORTANT #2 Photo: MOJ Digital

TRANSFORM FROM THE TOP

DOWN ...

#@JOCKBU

@JOCKBU

Photo: Mind The Product

A government minister should

look at the alpha and say:

“I want one of those”.

There was no way we’d get

permission for the real thing

unless the customer had that

reaction.

TOM LOOSEMORE DIGITAL SERVICES DIRECTOR,

THE CO-OPERATIVE

A TRACK RECORD EARNS TRUST #3 Photo: Leon Neal / AFP

#3 Photo: MOJ Digital


... AND FROM THE BOTTOM UP

#3 @JOCKBU

SHOW, DON’T TELL

#@JOCKBU

PRODUCTPEO.PL ● IMANAGEPRODUCTS.UK @JOCKBU

WE LEARN FROM OUR PEERS

#4

ALEX PENTLAND PROFESSOR AND DATA SCIENTIST, MIT

Photo: MIT

If you see lots of people

experimenting with an idea –

people with whom you have

strong social ties – there is a

high likelihood you’ll adopt

that behaviour.

LEISA REICHELT HEAD OF RESEARCH,

DTO AUSTRALIA

Photo: Mind The Product

We don’t really

value talking

about what we’re

going to do.

We value showing

what we’ve done.

SHOW THE THING #4 Photo: Jock Busuttil

THE POWER OF SITTING TOGETHER #4

IMPROVE CONTINUOUSLY

#@JOCKBU

LEARN AND ITERATE #5 Credit: MOJ Digital

RETROSPECTIVES #5 Photo: Paul Downey


HOW TO CHANGE

@JOCKBU

1. PUT USER NEEDS FIRST

2. BUILD AN EMPOWERED TEAM

3. TRANSFORM FROM THE TOP DOWN

4. SHOW, DON’T TELL

5. IMPROVE CONTINUOUSLY

Go and build digital

services so good, people

prefer to use them

THANKS!

INTERIM PRODUCT MANAGEMENT

WWW: productpeo.pl

BLOG: imanageproducts.uk

@jockbu bit.ly/jockbook

digital justice

Government & Nonprofit