digital marketing
TRANSCRIPT
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Understanding the practical aspects of digital marketing and getting to the know tools for
making effective digital marketing campaigns
Certificate Course in Digital Marketing(Certified by IAMAI)
EduKart.comAbout IAMAI
• Internet And Mobile Association of India (IAMAI) is the leading association of internet and mobile companies in India.
• It takes a leading role in the development of internet and mobile economy of India.
• IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers.
A few members of IAMAI…
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what does the course cover?• The course is a practical guide to use
digital marketing to effectively reachout to your internet audience whilebuilding your brand and generatingsales.
• The course has been made withdetailed inputs and feedback fromcurrent and former employeesof Facebook, Snapdeal.com, PearsonVUE, LinkedIn, inMobi, Paytm.Com,One97, HealthKart.com and more.
• The successful participants are readyto be employed in roles of marketingmanagers and associates where therole will include building andmanaging the digital marketingcampaigns.
course dynamics
• 15 sessions of 2 hours each
• Go through the sessions at your own pace in a duration of 6 months
• Continuous Assessments to evaluate your progress
• Get Certified by IAMAI and EduKart.com at the end of the course
• Get unlimited telephonic support
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sessions overviewSession 1 – Digital Marketing Basics
• Types of digital marketing – pull vs. push
• Role in the advertising world
• Comparison to other forms of marketing
• The online marketing mix
• International online marketing
Session 2 – Website Development, Design and Content
• An introduction to the web
• Website development plan
• Designing a website – best practices
• Tips for increasing sales on websites
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sessions overviewSession 3 – Understanding Search Engines and Search Engine Optimization
• Leaning how a search engine works
• Learning how crawlers index the web pages and rank them
• How Google works
• Understanding SEO and techniques of SEO
• On-page and off-page optimization
• Measurement of SEO and its analysis for SEO effectiveness
Session 4 – Search Engine Marketing with Google Adwords
• Online advertising on search engines
• Understanding SEM and its importance
• Working with Google Adwords
• Setting up an Adword account, bidding and managing the budget
• Techniques and tips for writing great ads
• Making a landing page for a campaign
• Measuring effectiveness of marketing campaigns
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sessions overviewSession 5 – Importance of the Website Analytics Function and Various Analytic Tools
• Using analytics to better your web performance
• Understanding how to track your web performance with web analytics
• Working with Google Analytics
Session 6 – Banner/Display Advertising
• Objectives of banner advertising
• Making effective banner ads
• Key metrics for measuring online advertising
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sessions overviewSession 7 – E-mail Marketing
• E-mail marketing and why it’s still popular
• Permission marketing and spamming
• Technical requirements for e-mail marketing messages
• Designing an effective e-mailer campaign
• Integrating e-mail marketing with social media
• Learning how to increase open and click-through rates
Session 8 – Mobile Advertising
• Types – MMS, SMS, video, automated outbound dialers and applications
• Understanding mobile advertising beyond traditional means
• Eco system of mobile advertisers and publishers
• Best practices for mobile advertising
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sessions overviewSession 9 – Understanding Social Media Marketing with Facebook
• Creating Facebook pages
• Best practices to create user engagement
• Using the Facebook ad platform
• Creating ad-campaigns on Facebook and measuring their effectiveness
Session 10 – Understanding Social Media Marketing with Twitter
• Using Twitter for marketing and measuring its effectiveness
• Advertising on Twitter
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sessions overviewSession 11 – Understanding Social Media Marketing with LinkedIn and YouTube
• How to use the LinkedIn platform for recruitment
• Advertising with LinkedIn
• How to create a YouTube channel
• Viral videos for YouTube
• Optimising video content for YouTube
Session 12 – Understanding Various Social Media Platforms like Blogs and Forums
• Using blogs, forums and discussion boards
• Blog technologies and legal issues to consider
• Developing an audience – what to post and when to post
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sessions overviewSession 13 – PR and Online Reputation Management
• Learning why word-of-mouth and PR is more powerful than ‘advertising’
• Online reputation management activities
• Best practices to defend your reputation
Session 14 – Introduction to E-Commerce
• Evolution and growth of e-commerce in India
• Types of e-commerce and business models
• e-payment systems
Session 15 – Digital marketing campaign
• Creating the Ideal Digital Marketing Campaign Plan
• Ethics of Running a campaign
• Assigning budgets to various activities
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industry relevant course content
developed with help of industry professionals from…
* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material
E-commerce companies, online businesses, large companies with online presence, ad agencies, digital
marketing agencies …
– almost every company requires people to manage their online and digital world presence
– addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms
– lacs of jobs to be created every year
target sector for employment
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Wish to learn more and get certified?
Enrol NOW! for the full course at http://www.edukart.com
or call us at +91-11-49323333
Money-back guarantee for your complete satisfaction!
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