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Understanding the practical aspects of digital marketing and getting to the know tools for

making effective digital marketing campaigns

Certificate Course in Digital Marketing(Certified by IAMAI)

EduKart.comAbout IAMAI

• Internet And Mobile Association of India (IAMAI) is the leading association of internet and mobile companies in India.

• It takes a leading role in the development of internet and mobile economy of India.

• IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers.

A few members of IAMAI…

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what does the course cover?• The course is a practical guide to use

digital marketing to effectively reachout to your internet audience whilebuilding your brand and generatingsales.

• The course has been made withdetailed inputs and feedback fromcurrent and former employeesof Facebook, Snapdeal.com, PearsonVUE, LinkedIn, inMobi, Paytm.Com,One97, HealthKart.com and more.

• The successful participants are readyto be employed in roles of marketingmanagers and associates where therole will include building andmanaging the digital marketingcampaigns.

course dynamics

• 15 sessions of 2 hours each

• Go through the sessions at your own pace in a duration of 6 months

• Continuous Assessments to evaluate your progress

• Get Certified by IAMAI and EduKart.com at the end of the course

• Get unlimited telephonic support

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sessions overviewSession 1 – Digital Marketing Basics

• Types of digital marketing – pull vs. push

• Role in the advertising world

• Comparison to other forms of marketing

• The online marketing mix

• International online marketing

Session 2 – Website Development, Design and Content

• An introduction to the web

• Website development plan

• Designing a website – best practices

• Tips for increasing sales on websites

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sessions overviewSession 3 – Understanding Search Engines and Search Engine Optimization

• Leaning how a search engine works

• Learning how crawlers index the web pages and rank them

• How Google works

• Understanding SEO and techniques of SEO

• On-page and off-page optimization

• Measurement of SEO and its analysis for SEO effectiveness

Session 4 – Search Engine Marketing with Google Adwords

• Online advertising on search engines

• Understanding SEM and its importance

• Working with Google Adwords

• Setting up an Adword account, bidding and managing the budget

• Techniques and tips for writing great ads

• Making a landing page for a campaign

• Measuring effectiveness of marketing campaigns

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sessions overviewSession 5 – Importance of the Website Analytics Function and Various Analytic Tools

• Using analytics to better your web performance

• Understanding how to track your web performance with web analytics

• Working with Google Analytics

Session 6 – Banner/Display Advertising

• Objectives of banner advertising

• Making effective banner ads

• Key metrics for measuring online advertising

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sessions overviewSession 7 – E-mail Marketing

• E-mail marketing and why it’s still popular

• Permission marketing and spamming

• Technical requirements for e-mail marketing messages

• Designing an effective e-mailer campaign

• Integrating e-mail marketing with social media

• Learning how to increase open and click-through rates

Session 8 – Mobile Advertising

• Types – MMS, SMS, video, automated outbound dialers and applications

• Understanding mobile advertising beyond traditional means

• Eco system of mobile advertisers and publishers

• Best practices for mobile advertising

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sessions overviewSession 9 – Understanding Social Media Marketing with Facebook

• Creating Facebook pages

• Best practices to create user engagement

• Using the Facebook ad platform

• Creating ad-campaigns on Facebook and measuring their effectiveness

Session 10 – Understanding Social Media Marketing with Twitter

• Using Twitter for marketing and measuring its effectiveness

• Advertising on Twitter

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sessions overviewSession 11 – Understanding Social Media Marketing with LinkedIn and YouTube

• How to use the LinkedIn platform for recruitment

• Advertising with LinkedIn

• How to create a YouTube channel

• Viral videos for YouTube

• Optimising video content for YouTube

Session 12 – Understanding Various Social Media Platforms like Blogs and Forums

• Using blogs, forums and discussion boards

• Blog technologies and legal issues to consider

• Developing an audience – what to post and when to post

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sessions overviewSession 13 – PR and Online Reputation Management

• Learning why word-of-mouth and PR is more powerful than ‘advertising’

• Online reputation management activities

• Best practices to defend your reputation

Session 14 – Introduction to E-Commerce

• Evolution and growth of e-commerce in India

• Types of e-commerce and business models

• e-payment systems

Session 15 – Digital marketing campaign

• Creating the Ideal Digital Marketing Campaign Plan

• Ethics of Running a campaign

• Assigning budgets to various activities

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industry relevant course content

developed with help of industry professionals from…

* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material

E-commerce companies, online businesses, large companies with online presence, ad agencies, digital

marketing agencies …

– almost every company requires people to manage their online and digital world presence

– addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms

– lacs of jobs to be created every year

target sector for employment

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Wish to learn more and get certified?

Enrol NOW! for the full course at http://www.edukart.com

or call us at +91-11-49323333

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