digital marketing and branding life rafts - christina fluegge

Using your blog to build your design business

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Define your goals


Define your goalsWhat are you trying to accomplish?•E- design

•Residential work

•Commercial work

•Professional design blogger

•Online shop

•Expand into new types of design


Posting your work and getting it out there


Posting your work and getting it out thereShare your progress on personal and professional projects to build your business online and locally•Professional photos

•Before and afters

•Idea boards


Keeping it personal


Keeping it personalDesign is a personal business, be professional but also be yourself. People want to know you if you are going to be part of their design process.•You don’t have always sell yourself

•Be honest


Keeping your blog relevant over the long term


Analyze your content


Analyze your content How is your content viewed and by whom?Use that information to either change your approach or emphasize you style and content continuously


Format| Color|Design


Format| Color|DesignUpdate your blog to keep it interesting to look at while maintaining your brand and style


Original Content


Original ContentInclude original content along with the work of others.•Share your work

•Support your community of artists, designers, bloggers and creatives


Share your designs and ideas


Share your designs and ideasMarket yourself as a resource for information that is valuable to your readers


Being organic to your brand


Being organic to your brandLetting your brand evolve from your passion, inspiration and style


Be an influence by being yourself


Be an influence by being yourselfShare or sell what you love not just anything•Monetize your style and brand by aligning yourself with brands and shops you enjoy and want to support.


Interact


Combining your blog with other social media


Combining your blog with other social mediaChoose digital and social platforms that you enjoy using •Create a natural flow of information

•Keep your identification obvious


Collaborations


Collaborations

Work with other brands to bring awareness to your brand, business and/or blog•Use these collaborations to grow your social presence and traffic


Talk with your followers


Talk with your followersBe present and available•Answer their questions and emails


Digital Branding and Marketing life raft

• Use your blog to build your design business• Keep your blog relevant• Be organic to your brand• Interact


digital marketing and branding life rafts - christina fluegge

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