digital marketing circle october 2013
TRANSCRIPT
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Digital Marke,ng Circle
Anders Östlund
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Digital Marke,ng
Digital Marketing introduces techniques and methods for efficient online communication through social media, email and on the Internet in
general.
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Digital Marke,ng
Fun Easy
Cheap To be or not to be?
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Digital Marke,ng
Create
Recycle
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Digital Marke,ng
Today it is huge.
Tomorrow it will be all…
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Digital Marke,ng
What do we want?
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Digital Marke,ng
Make somebody who is online find you and become your client!
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Digital Marke,ng
Where do we find people?
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Digital Marke,ng
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Digital Marke,ng
NewsleDers -‐ How do you write them?
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Digital Marke,ng
Tables have several legs! Make sure you understand the
importance of cross forum marke4ng.
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Digital Marke,ng
The same story told in many different ways in many different forums for different audiences
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Selected Online Presence • Facebook www.facebook.com/fryday.kyiv
• LinkedIn www.linkedin.com/groups?groupDashboard=&gid=3346258
• TwiKer www.twiKer.com/frydaykyiv
• Google+ plus.google.com/113649577652887435913/about • VK vk.com/fryday.aSerwork
• Pinterest pinterest.com/frydaykyiv
• Flickr www.flickr.com/people/frydaykyiv/
• Vimeo vimeo.com/frydaykyiv
• Youtube www.youtube.com/user/FrydayKyiv • Tumblr frydaykyiv.tumblr.com/
• Slideshare www.slideshare.net/frdyaykyiv
• Wikipedia en.wikipedia.org/wiki/Fryday
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Digital Marke,ng Circle
Create
Communicate
Interact Analyze
Adapt
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Digital Marke,ng
Process Endurance Pa,ence
Reitera,on
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Digital Marke,ng
Process Endurance Pa,ence
Reitera,on
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Digital Marke,ng
How to make them stay?
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Digital Marke,ng
Offer relevant alterna,ves for everybody.
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Digital Marke,ng
Understand your clients and get them
back.
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Digital Marke,ng
Get their contact details – in any case.
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Digital Marke,ng
Get more informa4on about their needs and you know what to say next 4me around.
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Digital Marke,ng
Common mistakes 1. No endurance 2. Tunnel vision 3. Under-‐qualified staff 4. No understanding of the client
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Digital Marke,ng
Your company!
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Digital Marke,ng Ideas
Blogs NewsleDers Compe,,ons Product shows Daily work Photos Videos
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Digital Marke,ng Ideas
To do for the beginner: List of contacts – names, emails. NewsleKer LinkedIn company profile TwiKer account Facebook page Wordpress blog (company homepage)
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Summary
We have to go online We can do it We can afford it We all have content Tomorrow is a new day
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THANK YOU!
I will be around for ques4ons.
Provide me your business card if you want to be invited to my events and
receive my PMs about digital marke4ng.
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THANK YOU! Please don’t hesitate to get back to me!
Please add me everywhere! Email: [email protected]
LinkedIn: hKp://ua.linkedin.com/in/andersostlund TwiDer: @andersostlund
Facebook: www.facebook.com/ostlundanders +380978289474