Digital Marketing for

Child Care Providers

Presented by:Pam Sissons

eVision Digital Marketing, LLC

“How am I supposed to grow my business?”1. Website2. Social Media3. Digital Word of

Mouth

How will a website help my childcare business?

• Promotion: Be seen where your target market is!• Proof: Share your experience• Visibility: Easy access• Usability: A tool for parents

Website What Not To Do: 5 Golden Rules

1. No Website2. Poor Design 3. Spelling & Grammatical Errors4. No Contact Information5. No images

Free website resources:Wix.comWeebly.comSquareSpace.comWordpress.com

2. Website: Poor Design

3. Website: Spelling & Grammar

4. Website: Missing Contact Information

5. Website: No Photos

Website Marketing• Search engine Optimization

Website Marketing• Google Map Listing (Google My

Business)

Website Marketing• Local Listings

SOCIAL MEDIA

How will Social Media help my childcare business?

• Promotion: Be seen where your target market is!• Proof: Share your experience• Visibility: Easy access• Usability: A tool for parents

Facebook – Twitter – Pinterest - Google+ - YouTube - Instagram – Ustream - and more…..

#1 Consideration: PrivacyDO NOT:• Share photos of a child on social

media without a signed parental permission• Do NOT give out children’s names

via tagging or post• Reference upcoming events with

specific dates, times, names• Post sensitive information of any

kind• Have a social media policy in

place for staff

Facebook for Childcare Providers

Facebook Business Page Facebook Group (Private)For promoting your business For engaging with parents

Share event images (with permission) Share event images (with permission)

Post newsletters, events, business images, offers Post newsletters, events, business images, offers

Share information, articles and tips Share information, articles and tips

Reviews/testimonials about your business More personal engagement

Takeaway:To promote your business: Create a business pageTo support parents: create a private group

Facebook Group Privacy Settings

https://www.facebook.com/help/220336891328465

Facebook Business Page Marketing• Cover Image: Engaging, attention getting, informative• Complete the About Section fully to help you get found in search• Contact Information• Add FB Like box on your home page

Facebook Tips• When you ask your fans to like a post,

there is a 3x higher like rate• When they are specifically asked to

comment, there is a 3.3x higher comment (engagement) rate than when they are not asked to comment

• When fans are asked to share a post, the share rate is 7x higher than those posts not asking for shares

Promote posts for increased engagement!

Facebook Ads: Pay to Play• Less than 16% of fan base

are seeing our posts in their newsfeed

• When you ask your fans to like a post, there is a 3x higher like rate

Pinterest for Business

http://www.business2community.com/pinterest/10-essential-rules-effective-pinterest-marketing-2015-01176881#d0BvhDy2FGmBgAKf.97

• Add keywords to Boards and Pins. Be consistent

• Be active and reshare • Be engaging…why you?• Graphics!• Diversify your Boards

(Activities, field trips, events, etc.)

Pinterest Tips• Have your business name as your

Pinterest profile username• Connect with Facebook and Twitter• Add link to your website• Use Keywords in your Pins• Use hashtags in your Pins #color

#matchingUse Graphics

OtherGoogle+LinkedIn: Professional, look for employeesYouTube: Great for optimization, sales tool! TwitterInstagremeMail MarketinguStream

Resources

WEBSITE BUILDERS:• Wix.com: www.wix.com• Weebly: www.weebly.com• WordPress: www.wordpress.com

SOCIAL MEDIA:• Facebook Privacy Tips• Using Social Media to grow Enrollment• How to Reach Facebook Support• Call Now Button for Local Businesses• Free Facebook Training• Some social media posts to look at:

https://www.facebook.com/carelulu

OTHER STUFF:• Email Marketing: MailChimp.com – up to 2,000 addresses free• Free Images for your Website:

• www.Pixabay.com• Www.morguefile.com

Thank You!

Thank you for your time today!

• Website Design• Organic SEO & SEM (paid search)• Brand Development• Graphic Design• Blog and inbound marketing plans• Copywriting & Content

Development• Social media strategy• Statistical analysis• Consulting Services

© 2016