digital marketing framework
TRANSCRIPT
Intro to DigitalIntroduction + Best Practices for Digital Marketing
@ardiazajie |Startup Enthusiast , Business & Product Dev
What is Digital Marketing ?
PROMOTION A PRODUCT,
A SERVICE OR A BRAND
ON DIGITAL MEDIAOF
THE
MARKETING
VSDigital Marketing
ANALYSIS ONLINE TOOLS
BEFORE AFTER
MARKETING COMMUNICATION
ADS SEM / DISPLAYCONTENT MARKETING
TRADITIONAL DISPLAYMARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOUTUBE ADS
GOOGLE ADS
PUBLICITY
TRADITIONAL DISPLAYMARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
CUSTOMIZED ADS
MORE ACCURATE
PUBLICITY
CHEAPER
DIGITAL MARKETINGBLOG
SOCIAL MEDIASEO
SEM
BIG DATA
DISPLAYCONTENT MARKETING
VIDEO
MOBILECRM
NEWSLETTER
Why ?• It is cheap - all you need is skill• Worldwide - the world is your limit• Easy to Analyse - data, data & data• Fun to do - it is science & arts
AREAS OFDIGITAL
MARKETING5
COMMUNICATION
E-CRMCONTENT
SEARCHMARKETINGENGINEADS DISPLAY
MARKETING
Digital Marketing Framework
Search Engine Optimation
& SEA
List Building
Ads Social Media
Website
Email Marketing
Social MediaMarketing
Customer Engagement
------------------User Acqusition
Attention (awareness), Interest of CustomerDesire (Convince)Action (register, lead, purchase)
Kerangka Berfikir
Goal(Target)
Strategy(cara)
Actions(tindakan)
Icha Rachmandiar19 years olds | Journalist Wannabe
What kind of Life do she want ?• A Great Career• Make money to travel• Latests Gadgets• Famous & Pride• Modern LifestyleReality• Didn’t know about how to be a
journalist• Didn’t know what skills she
need • Less Money, has only Avg IDR 1
M / month• Want to make money, invest lots
of time in education and jobs
And not only Indonesia students, there are a lot of students like her in ASEAN.
SEARCHMARKETING= SEO + SEAENGINE
WHOUSE GOOGLE?DO NOT
LONG TERM SHORT TERMSEO SEA
ADS DISPLAY
HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?
BOUNCE RATE
AVERAGE VISIT DURATION
NUMBERS OF VISITED PAGE
SOCIAL SIGNALS
% 00:00 2,15
DIRECT TRAFFIC
SEO SEARCH ENGINE OPTIMIZATION
ONSITE OFFSITE
Select website with content of quality
Evaluate the power of website
Onsite Optimization
How to Explain your website to Google ?
Metadescription H1 title …<METADESCRIPTION>
<TITLE>
<H1><H2>
<H3><link>
Offsite Optimization
WHAT IS A GOOD LINK?
FROM A RELEVANT
DOMAIN
FROM A POWERFUL DOMAIN
FROM A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
WHAT IS A GOOD LINK?
FROM A RELEVANT
DOMAIN
FROM A POWERFUL DOMAIN
FROM A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
Tools
App Store Optimation 1. Pick a title and stick with it.
• Make it short — 25 characters• Make it creative & Unique• Use a keyword
App Store Optimation 2. Keywords are important
App Store Optimation 3. It needs a lot of downloads to get recognized.
AdsDisplay
Search Engine AdsandSocial Media ads
CPCCOST PER CLICK
PPCPAY PER CLICK
CLICKS
• Target the right keyword• Check the competition• Evaluate the conversion
Facebook Ads
The most powerfull Ads
CRM Customer Engagement
WHAT IS CONTENT MARKETING?
CRM
ATTRACT ATTENTIONTRAFFIC = ATTENTION => MONETIZE
IN 1 MIN72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000 SHARES ON FACEBOOK
277,000 TWEETS
216,000 NEW INSTAGRAM PHOTOS
3,472 NEW PINS ON PINTEREST
WHY ARE YOU
SHARING?
USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAUSEGIVE OUR OPINION
CONNECT WITH A COMMUNITY
SHARING?WHY ARE YOU
@ardiazajie |Startup Enthusiast , Business & Product [email protected]