Download - Digital Marketing Framework
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Intro to DigitalIntroduction + Best Practices for Digital Marketing
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@ardiazajie |Startup Enthusiast , Business & Product Dev
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What is Digital Marketing ?
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PROMOTION A PRODUCT,
A SERVICE OR A BRAND
ON DIGITAL MEDIAOF
THE
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MARKETING
VSDigital Marketing
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ANALYSIS ONLINE TOOLS
BEFORE AFTER
MARKETING COMMUNICATION
ADS SEM / DISPLAYCONTENT MARKETING
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TRADITIONAL DISPLAYMARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOUTUBE ADS
GOOGLE ADS
PUBLICITY
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TRADITIONAL DISPLAYMARKETING
ATTENTION FOR A SHORT TIME
INTERRUPTS
TENDS TO BE EXPENSIVE
CUSTOMIZED ADS
MORE ACCURATE
PUBLICITY
CHEAPER
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DIGITAL MARKETINGBLOG
SOCIAL MEDIASEO
SEM
BIG DATA
DISPLAYCONTENT MARKETING
VIDEO
MOBILECRM
NEWSLETTER
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Why ?• It is cheap - all you need is skill• Worldwide - the world is your limit• Easy to Analyse - data, data & data• Fun to do - it is science & arts
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AREAS OFDIGITAL
MARKETING5
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COMMUNICATION
E-CRMCONTENT
SEARCHMARKETINGENGINEADS DISPLAY
MARKETING
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Digital Marketing Framework
Search Engine Optimation
& SEA
List Building
Ads Social Media
Website
Email Marketing
Social MediaMarketing
Customer Engagement
------------------User Acqusition
Attention (awareness), Interest of CustomerDesire (Convince)Action (register, lead, purchase)
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Kerangka Berfikir
Goal(Target)
Strategy(cara)
Actions(tindakan)
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Icha Rachmandiar19 years olds | Journalist Wannabe
What kind of Life do she want ?• A Great Career• Make money to travel• Latests Gadgets• Famous & Pride• Modern LifestyleReality• Didn’t know about how to be a
journalist• Didn’t know what skills she
need • Less Money, has only Avg IDR 1
M / month• Want to make money, invest lots
of time in education and jobs
And not only Indonesia students, there are a lot of students like her in ASEAN.
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SEARCHMARKETING= SEO + SEAENGINE
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WHOUSE GOOGLE?DO NOT
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LONG TERM SHORT TERMSEO SEA
ADS DISPLAY
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HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?
BOUNCE RATE
AVERAGE VISIT DURATION
NUMBERS OF VISITED PAGE
SOCIAL SIGNALS
% 00:00 2,15
DIRECT TRAFFIC
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SEO SEARCH ENGINE OPTIMIZATION
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ONSITE OFFSITE
Select website with content of quality
Evaluate the power of website
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Onsite Optimization
How to Explain your website to Google ?
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Metadescription H1 title …<METADESCRIPTION>
<TITLE>
<H1><H2>
<H3><link>
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Offsite Optimization
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WHAT IS A GOOD LINK?
FROM A RELEVANT
DOMAIN
FROM A POWERFUL DOMAIN
FROM A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
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WHAT IS A GOOD LINK?
FROM A RELEVANT
DOMAIN
FROM A POWERFUL DOMAIN
FROM A RELEVANT PAGE
IN A TEXT ABOUT THE TOPIC
NATURAL CONNECTION
CLICKED AND VISITED
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Tools
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App Store Optimation 1. Pick a title and stick with it.
• Make it short — 25 characters• Make it creative & Unique• Use a keyword
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App Store Optimation 2. Keywords are important
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App Store Optimation 3. It needs a lot of downloads to get recognized.
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AdsDisplay
Search Engine AdsandSocial Media ads
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CPCCOST PER CLICK
PPCPAY PER CLICK
CLICKS
• Target the right keyword• Check the competition• Evaluate the conversion
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Facebook Ads
The most powerfull Ads
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CRM Customer Engagement
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WHAT IS CONTENT MARKETING?
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CRM
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ATTRACT ATTENTIONTRAFFIC = ATTENTION => MONETIZE
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IN 1 MIN72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000 SHARES ON FACEBOOK
277,000 TWEETS
216,000 NEW INSTAGRAM PHOTOS
3,472 NEW PINS ON PINTEREST
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WHY ARE YOU
SHARING?
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USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAUSEGIVE OUR OPINION
CONNECT WITH A COMMUNITY
SHARING?WHY ARE YOU
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@ardiazajie |Startup Enthusiast , Business & Product [email protected]