DIGITA

L MARKETI

NG

INFL

UENCE MARKERT

ING

K W

EST H

OTEL

CAMI L

L E GEO

RGEN

, F LO

RENT

CHAU

VEAU,

EDO

UARD

LAPASSET

HOW TO INFLUENCE OUR MARKET?

Different ways : The green market segmentThe spa marketThe special offersVisit and influence possibilities

For us the Green Market is the best way to influence our society Network.

THE GREEN MARKET INFLUENCECreate a feeling with our clients that we are

engage for environment.

1st step: Communication PlanCommunicate about our green project on several article (Newspapers specialised and Hospitality press).

Informed the clients about our result in the room of the clients to obtain a good word of mouth. Buzz on internal video in hotel channel.

Created partnership with association for the environment for exemple WWF…

2sd Step: Create BuzzVideo about the differents engagement of the hotel for the environment and present employees in environmental actions inside and outside of the hotel. Distributed on website and create buzz in other Web Tv.

Create a blog about the green influence and post all new missions and project about the differents actions made on the hotel.

3rd Step : Act for more comunicationFinance a humanity project with the earnings of the green project (We can organized a carititive meetings or ask to the clients given 1 dollards by nights. Let know to all social networks and news papers. Explainning of where the money is going.

No Influencers we want to be our own influencer and create the buzz on our direct channels. Like that we will have the direct comments of clients

and increase the level of actions in the hotel.