digital marketing masterclass nairobi in kenya

Learn from international marketing guru and keynote speaker Michael Leander and other amazing expert speakers

The Digital Marketing Masterclass –in Nairobi, Kenya 20-21 June 2017

✔ Social Media & Digital Marketing ✔ Learn Proven Methodologies✔ Get Diploma

© 2009- 2017 Markedu.com | Register Online www.markedu.com/dmmkenya | [email protected]

Discover proven social media and digital marketing techniques that will immediately boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

CLICK HERE TO REGISTER ONLINE – SECURE YOUR SEAT TODAY

5 reasons to attend this famous Masterclass

Take charge now! Become a master digital marketer or your competition will get a head start

Learn proven digital marketing techniques from world renowned experts. They’ve all done it themselves and will share their best tips & tricks

Get information you can apply directly and immediately in your business.

Get strategies to balance your online and offline marketing efforts with success.

Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time.

You will go home knowing that you understand how to approach digital marketing, social media and mobile marketing channels. Crucial to your business and career moving forward

Thousands of brands have attended one of our learning programs including

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Get 10 credits toward the Accredited Digital Marketing Certificate

Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an African-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam.

Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training.


If you have questions, email [email protected] or call Anders Poulsen at +254 728 390 303

The Digital Marketing Masterclass

Discover proven social media and digital marketing techniques that will boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

The Digital Marketing Masterclass is a highly rated digital marketing, mobile marketing and social media marketing masterclass. You will learn from marketing guru and global keynote speaker Michael Leander, top trainer João Ribeiro and accomplished local experts.

This is an opportunity to learn how to use digital marketing and social media effectively.

You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn:

• How to boost your business using digital marketing; acquire more leads, attract more customers and improve the reputation of your brand

• Why every marketer must understand and apply AIDEA – the new AIDA• How to use the most effective digital marketing channel around• Get best-in-class benchmarked tips on how to use social media for business• Proven social media marketing techniques to acquire customers, retain customers and why

AID+LIRA is the formula for success• How to expand brand awareness using digital marketing and mobile marketing.

Bonuses:

Attend the Digital Marketing Masterclass and get 10 credits towards “The Accredited Digital Marketing Certificate”.

Register this week and increase your chance to win one of our great event prizes.

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Day 1 Agenda: 20 June 2017

08:15 – 09:00 Registration + Get your personal raffle ticket* and a Refreshment

09:00 – 10:30 World class expertise: How to approach digital marketing and social media marketing for maximum success

Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets.

• Your Digital Marketing Ecosystem; what is should look like and how to approach it

• What social media marketing tactics will get you results• How to assess where and when to engage; digital platforms and channels• AIDEA – the new AIDA and why every marketer need to understand the

significance• FURDIC: how to plan a high performing web-presence using the FURDIC

model

10:30–11:00 Coffee Break and Networking

11:00- 12:00 9 powerful digital marketing and mobile marketing tips everyone must know

These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to:

• Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges

• The 3 things most marketers don’t know. Those who do are hugely successful

• How to experiment in social media, with content marketing and even video marketing and win every time

The course was fantastic. Michael Leander is a fantastic trainer and a great facilitator. Highly recommended.“ June Karanja

Marketing Manager - Coca-Cola Sabco




12:00 – 12:45 Facebook – new techniques for community building and advertising on Facebook

Facebook now offers more opportunities for marketers to engage any audience. In this session you will hear about:

• What’s new at Facebook and how can you use these new tools to gain traction

• Advertising on Facebook – outlook for East African brands• A review of experiences using Facebook live, Facebook video and Facebook

for customer service

12:45 – 13:00 Questions & Answer | Session #1

Just before lunch our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook & our event app.

13:00 – 14:00 Delicious Lunch and Interesting Networking

14:00 – 14:30 The Hugely Popular Audience Website Review Session

In this popular session, speakers will evaluate and critique 2-3 websites. Live and on-the-fly. This is your chance to get an unfiltered and unbiased expert opinion about your website, blog or e-commerce portal.

14:30 – 15:15 How to build high performing landing pages and web pages that will convert to sales and inquiries consistently

• Learn the 9 most important components to consider for any web page or landing page

• Understand how to create high performing web pages and landing pages• Find out how to simple testing can increase your revenue or lead generation

15:15 – 15:45 Coffee break and Networking

Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone.“ Patrick Manzi

Head of Marketing - RwandAir




15:45 – 16:00 Social media marketing case study you can learn from – local case study

The brand representative presenting this session is amongst the best in Kenya*

In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities.

* evaluated by Michael Leander – based on true engagement following the AID+LIRA model.

16:00 – 16:15 How digital media can help you get more customers – case study

This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically –and internationally.

You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.

16:15 – 17:00 How to get results with content marketing for social media, inbound marketing, and SEO – part 1

Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about:

• The key components of a winning content marketing strategy for social media and inbound marketing

• How to use video to sell, educate, nurture and convince your audience• How to get your inbound marketing strategy aligned with your sales- and

marketing objectives

15:15 – 15:45 Raffle Draw, Get your Certificate + Photo Opportunity





08:15 – 09:00 Registration and a Refreshment

09:00 – 10:30 How to get results with content marketing for social media, inbound marketing, and SEO, part 2

Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about:

• The key components of a winning content marketing strategy for social media and inbound marketing

• How to use video to sell, educate, nurture and convince your audience• How to get your inbound marketing strategy aligned with your sales- and

marketing objective

10:30–11:00 Coffee Break and Networking

11:00 – 12:00 The Google Hour – a special 2-speaker session

Google is a force of nature in the online world. In this impactful session, you will hear two expert speakers talk about

• How to get found on Google: SEO – what are the key elements you need to master to improve our Google ranking and attract hordes of visitors to your web-presence

• Google Adwords: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started.

12:00 – 12:45 Most effective channel for ROI: How to drive results with modern email marketing and messaging

Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers.

• Get concrete advice to help you immediately make email marketing make sense to your business

• Learn this proven methodology that will help you acquire email subscribers fast and inexpensive

• See lots of case studies and learn some of the most important methods to get results with email marketing




12:45 – 13:00 Questions & Answer | Session #1

Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook & our event app.

13:00 – 14:00 Delicious Lunch and Interesting Networking

14:00 – 14:30 Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments!

• What are the most important Key Performance Indicators (KPI’s) for online marketing

• How do you measure and track your results – online and mobile• Funnel methodology: how to create your measurement structure so you

know what to tell your boss

14:30 – 15:15 Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens

• The 7 emotions people respond to when they engage with your brand in the mobility space

• Understand how advertising, content, and video works in a mobile-context

15:15 – 15:45 Coffee break and Networking

15:45 – 16:00 Instagram case study you can learn from

In this quick and to the point session, you will get concrete tips you can use on your Instagram. The brand representative will explain exactly how their brand got high-ROI from this channel.

16:00 – 16:15 How digital media can help you get more customers – case study

This presentation will show you how digital media can deliver more customers. You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.

16:15 – 17:00 Panel Q&A – get all your questions answered by the experts

You have an opportunity to ask our experts any question you’d like.

17:00 – 17:30 Raffle Draw, Get your Certificate + Photo Opportunity



João Ribeiro - Portugal

João Ribeiro is a digital and data-driven marketing expert with an extensive international hands-on experience having planned and executed hundreds of marketing activities over the years. Hailing from Portugal, he has achieved significant results for clients around the world.

He is passionate about email marketing (+8 years of hardcore results-driven email marketing experience) content marketing, CRO – conversion rate optimisation and the mechanics of creating a successful digital presence for B2B and B2C companies.

João is also a certified landing page optimization professional by MECLABS Institute and a guest teacher at ISEG Lisbon University.

Michael Leander – Denmark

Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 49 countries around the world.

He has worked as a CMO and CEO in the IT, publishing, consulting and e-commerce industries. As a digital marketing strategist, he has helped global companies such as IBM, GE, Philips, Maersk, B&O, L’Oreal and many others optimize their presence in the online world.

Michael Leander is a jury member of advertising awards, the Chairman of the EMEA Data-Driven Marketing Awards and is an industry thought leader quoted in publications around the world. Mr. Leander is also the past president of FEDMA’s Interactive Marketing Council (FIMAC).

He is eager to share his 20+ years of digital marketing experience and does so with relevant content, humor and enthusiasm. He calls that “edutainment”. More about Michael Leander on his website here.

You will meet these expert speakers



Anders Jacques Poulsen – Denmark

Originally from Denmark and now based in Kenya, Anders Jacques Poulsen is bringing his knowledge and insight working with digital branding and online performance marketing to the East African market.

He has worked for a decade within the field of business development, sales and marketing and combined with his experience coming from a position as an Agency Development manager for Google he will open your eyes to Search Engine Marketing, Display and YouTube with Google AdWords.

Anders recently joined GIDMA.

You will meet these expert speakers



Masterclass Price & Conditions

Register for the Digital Marketing Masterclass in Kenya – 20 & 21 June 2017


The Digital Marketing Masterclass Venue

The event takes place at the Park Inn by Radisson Nairobi Westlands, that offer superb meeting facilities, to ensure you a flawless experience at the event.

Park Inn by Radisson Nairobi WestlandsElgon Road P.O.BOX 14409 Westland, 00800 Nairobi, KenyaPhone: +254 709 498 000

With your ticket you will receive

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Raffle tickets giving you a chance to win one the many prizes

All Digital Marketing Masterclass materials in digital format

Access to Michael Leander’s Private Swipe Folder with case studies, study material and much more

A delicious lunch and several networking coffee breaks

A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs

2 days US$ 499*

1 day US$ 299*

If you have questions, email [email protected] or call Anders

at +254 728 390 303

*Price is per attendee from the same company. All prices are exclusive of any applicable VAT.

click here to register online –secure your seat today



Who’s behind the Digital Marketing Masterclass?

The Digital Marketing Masterclass was developed by Michael Leander.

The first 2-day masterlclass took place in Cyprus in 2009. Since then the Digital Marketing Masterclass has been attended by over thousands of marketers in many countries around the world.

In Africa, the Digital Marketing Masterclass is organized by Markedu Africa.

Markedu Africa only work with first class speakers and trainers. And, importantly, we only work with speakers who really can walk-the-walk – and not just talk-the-talk. That’s why you will meet highly experienced people such as João Ribeiro and others at our East African events.

Take home one of our coveted prizes

Every paid attendee ticket guarantees at least 1 raffle ticket. This is your chance to win one of our event prizes. If you register and pay early, you can even increase your winning chances because we’ll give you more raffle tickets.

For this event, you can win a prize from Portugal, one from Denmark or the grand prize – an Apple iPad.




digital marketing masterclass nairobi in kenya

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