digital marketing plan of hackathon viet nam 2015 at hcm city
TRANSCRIPT
Digital Marketing Plan
Of Hackathon 2015
PRESENTED BY DUC DUONG
Agenda
1. Introduction to Hackathon 2015
2. Creative Idea
3. The Plan
Introduction to Hackathon 2015
CHALLENGE
Looking to find innovative ways to help jobseekers find a job.
Propose ideas that can be delivered during the Hackathon event.
Involve one of the following concepts: 1. Search and Matching (Natural Language Process and Machine Learning) 2. Internet of Things 3. Big data
REQUIREMENT
Invited to submit ideas that would help jobseekers find a job in an
innovative way
Registrants must form a team of 3 to 5 members
Ideas will be shortlisted
Source code and documentation must be provided by GitHub URL,
Prototypes
WHO SHOULD APPLY
IT teams who have an idea can help jobseekers find a job in an
innovative way.
Legal residents of Vietnam, near HCM city
Eighteen (18) years of age or older
Not employees of the Organizer and household members.
Duration: From Sep 21 to Oct 31, 2015
EVALUATE
Quality of Idea: The solution is innovative
Review Style: Contest Owner Sign-Off
WINNER
$10,000
HOW DO REGISTRANTS START?
Sign up with Facebook account
Share Hackathon 2015 with friends
Join the discussion on Vietnamwork Facebook Page or
Vietnamwork Website
HACKATHON VIETNAM CHALLENGE
Minister Nguyen Quan
WHAT HOLDS?
Đón Mưa Thành Công
WHAT‘S THE BENEFIT ?
CREATIVE IDEA
Đón Mưa Thành Công
WIN – WIN - WIN MODEL
1
3 WIN – WIN - WIN MODEL
Many solutions for
future technologies,
can learn more from
the solution
Promote their technology
projects that can make better
lives.
The competition can elevate
Navigos as a prestigious brand
THE PLAN
Teasing:
Hackathon 2015
Comeback!!
In – Event: Hackathon 2015 -
The solution is
innovative for?
Afterward: We are still with
you
Hackathon 2015 Comeback :
Attract attention of the publics
to the coming Hackathon
2015 through activations,
mass media, and interacted
communication activities such
as social media, digital , email,
PR, owned)
Phase 1: Teasing Phase 2: In -Event Phase 3: We are still with you
Hackathon 2015 - The solution is innovative : Bring the real information to competition through activations, Hackathon event and on – site communication activities through 360 communication activities ( mass media, social media, digital, news …)
We are still with you : Keep
updating information about
Hackathon 2015 report. It’s
promoted to the public
through social media, etc.
Phase 1
Hackathon 2015 Comeback
(6 week : 21/9 – 31/10)
Phase 2
Hackathon 2015- The solution is innovative
( 3 week: 1/11 – 21/ 11)
Phase 3
We are still with you
(1 week: 23/11 – 27/11)
Objectives Ring the bell to aware that Hackathon
2015 is back.
Start getting registration via facebook
Keep communication on-site and off-site through
engagement activities.
Getting more registration.
Maintain relationship with key stakeholders
Implemen
tation
• Increase awareness about Hackathon
2015.
• Spread out Hackathon 2015 on online
media
• Implement advertising execution.
• Send to Email for User when time begin
registration.
• Make Landing Page to register for the
program.
• Contact with Tech influencer and invite
them to talk about the Event.
• Online Pr Articles publishing.
• Share Pr Articles on Tech Forum, Group
Tech on social media.
• Following Registration and tracking
source to Website.
• Maintain managing website and social media.
• Online Pr articles publishing.
• Send to Email for User when time up the
program registration.
• Share PR Articles on Tech Forum, Group Tech
on social Media.
• Following Registration and tracking source to
Website.
• Launch Hackathon 2015 aftermovie.
• Maintain communicating through Website
and fanpage.
• Online PR articles publishing.
• Send to Email notifications Winner, fully
informed ideas, product…
Channels Email marketing Vietnamwork.com –
Landing Page
Pr Online, Forum Seeding,
Facebook Seeding
Facebook ads Pr Online Social Media
Influencer Email Marketing Email Marketing
PR Online, Forum
Seeding, Facebook
seeding
Facebook Ads Vietnamwork.com.vn –
Landing Page
Data Management
Landing Page
Data management
Outcomes • Awareness about Hackathon 2015
amongst Key Stakeholders is increased
• Increase traffic to Website: 30,000 user
• Increase Registration : 3000
• Increase Registration : 6000.
• Communication flow is smooth.
• Information about Hackathon 2015 spreads out
on online and social media to attract people’s
interactivities.
Success and achievement of Hackathon 2015
are widely announced to online media.
Teasing
Hackathon 2015 Comeback!!
Media
• Digital : Landing Page,
content
• Social Media: Facebook
ads, content
• Online media : PR Article
• Email marketing, content
• Youtube channel, content
• Forum Seeding
Influencer
CTO in Tech Company
on HCM City
STAKEHOLDERS FOCUSING
Media Digital Online Media
ads
Hackathon’s
Youtube
Vietnamworks
.com
PR ARTICLE
marketing
Forum
seeding
ONLINE MEDIA – PR ARTICLE
DIGITAL – Vietnamworks.com
Banner Ads Article
Email Marketing Landing Page
DIGITAL – Facebook ads
Events on Fanpage and post more event-relevant content Facebook ads – Post Engagement
DIGITAL – Youtube’s channel
Make video series about “ Thành Công “ concept such as:
1. Introduction to Hackathon 2015
2. Success story of an IT guy at Hackathon 2014
3. Current tech trends with tech industry leaders
4. The tips from the influencer
DIGITAL – Forum Seeding
Focus tech forum
Influencer
Mr. Dinh Le Dat – CTO of FPT Online
Mr. Truong Gia Binh – Director of FPT
Influencer
Mr. Nguyen Thanh Binh – Director of Coc Coc
In – Event
Media
• Social Media: Facebook ads, content
• Online media : PR Article
• Email marketing, content
MEDIA
Digital
Content
Vietnamworks
.com
marketing
DIGITAL – Vietnamworks.com
Banner Ads Article
Email Marketing
DIGITAL – Facebook ads
Updated content about Hackathon 2015
Afterward
Media
• Digital : Landing Page,
content
• Social Media: Facebook
ads, content
• Online media : PR Article
• Email marketing, content
• Youtube channel, content
ONLINE MEDIA – PR ARTICLE
DIGITAL – Vietnamworks.com
Article
Email Marketing Landing Page
DIGITAL – Youtube’s channel
The Aftermovie will capture amazing moment of winners and event.
THANK YOU