digital marketing seminar at vrit
TRANSCRIPT
• Amitesh Kumar is the CEO of Way2ads• Having 7+years of Digital Marketing Experience• Having 5+years of Digital Marketing Training Experience• Worked previously in Way2sms(3rd Largest Internet
Company in India) as AVP-Marketing• He is a Google Adwords Certified Professional, Inbound
Marketing Certified & Bing Accredited Professional
About our Team
1. What is Digital Marketing2. Why Digital Marketing is now a Necessity3. Why India is Witnessing the highest growth rate in Online4. Techniques in Digital Marketing5. What opportunities are available in Digital Marketing for
Freshers6. How to avail Internships/Projects in Digital Marketing7. How can you become a Google & Microsoft Certified 8. Q&A
Agenda of the session
• Marketing is the link between you and your customers achieved by creating, developing and maintaining profitable relationships between customer and your company (all about creating some profit margin)
• A marketers job is to understand, influence and serve people
What is Marketing
• Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers
What is Digital Marketing
Digital Marketing ?
The Core is the website and how the extensions of digital form are engaging the Target Audience
Target Audience
Future in Digital Marketing
The average salary for an Entry-Level Digital Marketing Manager is
Rs 363,838 per year (Payscale India)
Chief digital officer becomes a much-in-demand role, 20 CXOs hired across India Inc in last 12 months with salaries
beyond Rs.3.5 Crore (economictimes.com)
• Digital Marketing executive/manager• Social Media executive/manager• Email marketing executive/manager• SEO executive/manager• Affiliate executive/manager• Product executive/manager• Online Campaign executive/manager
Job Roles in Digital Marketing
• Google Adwords Certification– Fundamentals– Search– Display– Video– Mobile– Analytics
• Facebook Certification• Microsoft Bing Certification• Hubspot Inbound Marketing
How can you get Google & Microsoft Certification
• Every company has scope for DM Internship & Project with a min duration of 30 days & max duration of 90 days
• An ideal profile for a company would be someone who has– Good Communication– Google/Microsoft Certified– Passion towards Advertising
How to avail Internships/Projects in DM
Dream Company for many
Do you know Accenture & Cognizant are the biggest recruiters for Digital Marketing Roles in
India!!
How can you be part of Accenture/Google
-Communication Skills-Business Mailing Skills
-Google Adwords Certification