digital marketing services for insurance carriers, agents ...€¦ · crm implementation (insurecrm...

About DamcoDigital Marketing Services for Insurance Carriers, Agents, & Brokers

We help insurance providers engage better with customers, channels and partners. Damco provides strategic customer lifecycle marketing and channel enablement solutions for insurance driven by engaging design experiences, technology support and high performance digital campaigns.

OUR DIGITAL MARKETING OFFERINGS

MARKETING TOOLS & PLATFORMS

Insurance Website Development & Maintenance

Robust, Interactive, & Responsive Websites to Capture & Engage Leads

Lead Generation

Digital Advertising / PPC / Remarketing

Marketing Automation Management

Move Leads Through the Pipeline quicker, Up-sell & Cross-sell Effectively

Marketing AnalyticsLeverage Insurance Purchase Triggers – Life Event Data to Target Individuals who are Highly Likely to Purchase

CRM Implementation

Transform Insurance Sales & Customer Service, Maximize Agents Relationships

Social Media Management

Leverage Social Traffic, Engage Your Customers

SEO & Authority

Get Found, Position Your Brand, Drive More Visitors

www.damcogroup.com/Insurance

Marketing Communications Support

Design & Development of Marketing & Sales Collaterals - Brochures, Presentations, Print & Event Creatives

INSURANCE DIGITAL STRATEGY

RETAIN

CUSTOMER RETENTION & EXPANSION

UI/UX, Wordpress, Drupal, Custom Web Development

WEB

InsureGO, Custom Mobile Development

MOBILE APP

TECHNOLOGY FOUNDATION

BRAND AWARENESS

SEO SMO

EMAIL

WEBSITE

AGENTS

ATTRACT

EVENTS

MARKET PLACES

DIGITAL ADVERTISING

LEAD GENERATION & MANAGEMENT

NEW BUSINESS

WEBSITE/LANDING PAGE/MOBILE APP

ENGAGE & CONVERT

Lead Nurturing Lead Conversion Remarketing Ads

New Policy Request

Policy Renew Request

Premium Calculated

LEAD CAPTUREDWebsite Visited

LEAD NOT CAPTUREDResource Downloaded

SUSPECT CAPTURED

(Score, Qualify, Nurture)

Analytics to offer complimentary &

personalized offerings to optimize customer

experience

Specialized engagement programs

for customers & agents

Strategic marketing communications

using digital channels to differentiate your

brand

Hubspot, Act-On, ActiveCampaign, Salesforce Marketing Cloud

MARKETING AUTOMATION

Google Analytics, Custom Data Anaytics Solutions

MARKETING ANALYTICS

CRM PLATFORMInsureCRM, Salesforce, MS Dynamics

The marketing methodology and processes used in our inbound marketing programs are developed with a deep understanding of the insurance buying cycle, with a focus on how insurers are currently identifying, researching, evaluating and selecting products and solutions. We work with you to understand your current brand reach, lead generation and management process and customer retention methodology. We then develop a custom plan for each stage of the customer journey to help you maximize the ROI and leverage digital. Below are the areas we can help you with for each stage of the buying cycle.

Marketing Automation Setup & Building Lead Journey

Marketing Database Development, Optimization, Importing Existing Contacts

TOFU (Infographics, Blogs), MOFU (Buying Guides, Case Studies, Testimonials, etc.), BOFU (Product Sheets, Insurance Coverage Comparisons, Price Quotes) Offers Development & Implementation

Landing Pages, Emailers, Social Media/Blog Calendar Development

SEO & Social Media Management

CRM Implementation (InsureCRM is Damco’s Rapid Deployable CRM Solution for Insurance Businesses.)

CRM Customizations - Custom Reports & Views, Sales Dashboards, Integration with Marketing Automation

Consumer Onboarding Communication Design

Mobile App for Enhanced Customer Experience & Customer Servicing (InsureGo is Damco’s Rapid Deployable Mobile Solution for Insurance Brands.)

Single View of Customer Data - Performing Data Cleansing, Validation, Normalization, & CRM Import

Analytics & Customer Lifecycle Management Applications

Creating Personalized Customer Communications Like Cross-sell Recommendations

Brand Audit, Competitor Research, Customer Analysis & Brand Positioning Development

Website Development/Revamp to Make Website Interactive and Responsive - Accessible on all Devices

Marketing Communications Collaterals like Brochures, Presentations, Sales Product Sheets, Event Creatives, Newsletters Design

SEO Keywords Research, Strategy & Implementation

Social Media Strategy & Implementation, Social Creative Design, Video Editing

Digital Advertising Planning & Implementation

Online Reputation Management, Marketplaces Listings Management, etc.

Brand Awareness

Lead Generation & Management

Customer Retention & Expansion

HOW WE CAN HELP


WHY DAMCO

With our full scope marketing services, we can support you in planning and strategy, digital assets and campaigns development, design and production, and marketing technology.

Comprehensive Digital Marketing & Martech Services

Strong Insurance Domain Experience

With our immense experience of working with Insurance companies, we have in-depth understanding of Insurance domain, business processes and consumer behaviour. Backed with a strong portfolio of Insurance services and solutions, we have delivered 100+ technology and digital services projects across 60+ Insurance customers.

We enable Insurance marketers to precisely target millennials using a combination of purchase intent data, demographics and life events triggers. We leverage Purchase Intent Data leveraging Google Search Data Inventory and Life Event Data of the consumers like Getting Married, Having a Baby, Buying a House or Car, etc. to create a connect.

Data-Driven Targeting

Get access to the agile and adaptable marketing resources, working from the ground up to set up and run digital marketing or complement your internal marketing team.

Agile & Flexible

We enable our clients to target their prospects using a combination of digital channels. We integrate digital touchpoints in the whole journey by leveraging to reach custom audiences through Facebook, Instagram, Google search, email, and online display advertising.

Omnichannel Campaigns Capability


AppendixKey Insurance Players – Digital Marketing Statistics Overview


Source: SEMrush

Want to know more about our Insurance services and products?

to set up a discussion with our technology [email protected] contact us at


+1 609 632 0350

2 Research Way, Princeton, NJ 08540, USA

www.damcogroup.com

[email protected]

Damco Solutions

USA Caribbean UK Luxembourg India

digital marketing services for insurance carriers, agents ...€¦ · crm implementation (insurecrm...

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