Digital Marketing & Strategic Foundations

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Agenda

Creating Marketing Ecosystem to Support your BrandChanging Nature of Consumer Media UsageSynthesising Different MediaPlatforms & ChallengesHow it Benefits YouServices OfferedKey FeaturesOur Clients

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Marketing EcosystemBusiness Strategy

People

Marketing Strategy

Mix

Digital Strategy

Platform

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Digital Marketing

Digital marketing involves using internet-enabled devices to engage a customer with online advertising in order to promote products and services.

 With the advent in technology, more and more devices are internet-enabled, thereby paving way for harnessing the power of digital marketing.

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Platforms

Websites

Press Releases

Social Media

Ad Space

s

Search

Engine

Blogs

Challenges:-

Identifying Target Group

Engaging CustomersCredibilityDifferentiate from

CompetitorsCall to Action

Opportunities:-

Search Target Audience

Increase Brand Visibility

Attain Brand Recognition

Long Term Positioning

Get Maximum ROICost Effectiveness

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What’s Important?1. Trust & listen to your customers2. Build on the foundation of good strategy3. Understand the medium for marketing 4. Master the marketing medium5. Find digital marketing experts

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Technology

Strategy

Customer

Process

What’s In It For You?Power to become a globally recognized brand

as it increases brand visibility.Power to search for the target audience as it

helps in increasing the number of visitors. Power to attain long term positioning as it

helps to stay ahead in search engine results.Power to get maximum ROI without boring a

hole in your pocket. Power to optimally use resources, as SEO is

one of the most cost effective ways of marketing.

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Search Engine OptimizationImproving ranking on major search engines

like Google, Yahoo, Bing etc.Increasing targeted traffic to your site for

boosting sales.Analyzing & tracking your site’s performance

against your competitors, creating benchmarking.

Evaluating the health of your website and providing recommendations for improvement.

Promoting through content including articles, blogs, press releases etc. 9

Social Media MarketingImplementing SMM strategies to harness the

power of social networking sites like Facebook, Twitter, LinkedIn etc., for brand recognition & loyalty.

Launching viral campaigns for a positive brand experience.

Evaluating the performance of a strategy to ensure that it offers the highest return on your investment.

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AD CampaignsCreating Ad campaigns for various platforms

like Google Adwords, Adsense, Bing etc.Identifying the most suitable Ad campaigning

methods from CPC, CPM, CPL etc.Consistent analysis of the Ads & altering the

bids accordingly.Accumulating and interpreting conversion

data to help you track the status and progress of each campaign.

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Clients

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