digital marketing this week - august 2nd 2014
DESCRIPTION
Let's face it. Even the best WordPress site is useless if it's getting minimal traffic. In this episode of Digital Marketing This Week, we show the five things that can boost your WordPress SEO and the two things you might be doing that are hurting your search engine rankings.TRANSCRIPT
August 2nd, 2014
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
5 Things That Help SEO(And 2 Things That Can Hurt)
Thing 1:“Keywords”
• More Important Than Ever Before
• “Long Tail”
• Placement Matters
Thing 2:“Links”
• These CAN Hurt!
• The Source Matters
• The Mix Matters
Thing 3:“Sitemaps”
• Describes Your Site To Search Engines
Thing 4:“Social Activity”
• Not Just Facebook…• Comments Count• Engagement
Thing 5:“Authorship”
• Totally Free
• Raises Quality Score
Watch Out For:“Duplicate Content”
• Create “Enhanced Content” Instead
• Bounce Rate
• Time On Page
• Think Like A “Bot”
Watch Out For:“Bot Judgement”
The Plugins We Use:
• WordPress SEO By Yoast
• AuthorSure
http://www.seroundtable.com/google-local-search-algorithm-updated-18904.html
http://searchenginewatch.com/article/2358054/Google-Analytics-Helps-You-Filter-Spider-and-Bot-Traffic
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How To Ask A Question...http://ssm.tips/question
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