digital marketing this week - july 26th 2014
DESCRIPTION
In this episode, we focus on sales funnels and the seven steps to creating the perfect sales funnel. We will also reveal the one thing the one thing every funnel must avoid and the one secret that all successful funnels share.TRANSCRIPT
July 26th, 2014
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
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7 Steps To The Perfect Sales Funnel(And The ONE Thing Every Funnel Must Avoid)
Step 1:“Blueprint”
Step 2:“Welcome Mat”
• Introduction
• Relative Low-Barrier To Entry
• Simple & Focused
• Matches Traffic
Step 3:“Would You Like…”
• Offers That:• Relate• Help• Make Sense
• Production Tip:• Repurpose
Step 4:“Frequent Buyers”
• Subscription• Exclusivity• Updates• Discounts
• Production Tip:• Repurpose!
Step 5:“Pay Attention”
• Retargeting
• Pixels:• Facebook• Google• Display
Step 6:“Follow-Up”
• Autoresponders = Good
• CRM’s = Better• Infusionsoft• Ontraport• Aweber + AW Pro Tools
Avoid:“Complacency”
• The Market Changes
• Split Testing Keeps You Growing
• Metrics Light The Way
The Secret That All Successful Sales
Funnel Share…
TheyTakeWork
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