Digital Marketing Trends in 2015

The online world is continuously changing and online marketers are

always on the hunt for the latest trends to accommodate the growing

needs to reach audiences. By capitalizing on growing trends, digital

marketing is taking a turn towards more localized strategies that focus on

mobile adoptions, personalization and improved data collection for

targeting specific audiences. Check out some of the digital marketing

trends to look for in 2015.

Increased Mobile Usage

The use of mobile devices has increased tremendously. Mobile devices

have just surpassed the desktop in terms of accessing the online world

which means 55% of internet access occurred from a mobile device while

only 45% occurred from a desktop. This monumental change is a good

indicator of how individuals are accessing the web – marketers need to

strategically focus on the mobile movement to increase effectiveness of

marketing efforts.

Increased Targeting

Data collection has vastly improved, making it easier to pinpoint target

audiences. With this improvement, online markets have more tools to their

advantage when developing tactics to increase brand awareness, identity

and appeal.

Shifting From Globalization to

Localization

Due to increased data collection and the use of geo-based searches, the

transformation of global brands will decentralize and increase regional

and local influence.

Beefing Up Multimedia

With increasing popularity of multimedia sites like YouTube, Instagram,

Vine and other heavily-visual sites, aiming for strategies that have mass

visual appeal will strengthen marketing strategies to reach larger

audiences. The use of attention grabbing images and video can play

positive roles

Making It Personal

It’s without a doubt that online users are seeking more personalization so

they can feel fully connected. By adopting tactics that can increase

personalization, marketers have a better chance of connecting brands to

their audience.

Rising Content Marketing

Online marketing tactics will continue to lean towards relevant, original

and fresh content that can entice audiences with the use of blogging

mediums like Tumblr, Wordpress, Blogger and others.

Ensuring Mobile-Friendly

Compatibility

Like mentioned earlier, mobile devices account for more internet usage

that traditional computers. This means more and more online presences

will be adopting flexible, responsive and easy-to-use mobile platforms to

engage online users.

Keeping Up With Online

Marketing Trends

In order to keep up with the latest online marketing trends, your brand

needs a well-rounded online marketing company to handle your needs.

From content creation to having an expert marketing strategy – the

experts at Webimax can make sure your brand will survive the online

world. To speak with an Online Marketing Expert, call 888-932-4629 today.