MARKETING IN THE MOMENTDIGITAL MARKETING WITH TWITTER

@lav

Source: Twitter Internal October, 2013

271m active users

Source: Twitter Internal October, 2013

1 billion Tweets every 2 days

80% access Twitter via mobile

Source: Twitter Internal, 2013

72%Of followers are more likely to

buy from a small or medium

business (SMB) that they follow

85%Of followers feel more connected with an SMB after

following them

86%Of followers are more likely to visit an SMB if a

friend recommends

them

TWITTER CREATES OFFLINE RESULTS

#RightMessage#RightAudience#RightMoment

START BY LISTENING

“RUN”

VOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

source: Twitter Internal Jan 2014

Nike@Nike

Miles. Eat them for breakfast.pic.twitter.com/XDLYy8Ng

JOIN IN DAILY MOMENTS

National Trust@nationaltrust

What inspires you to go for a run? > bit.ly/18vdQfu < Scenery like this has to help...pic.twitter.com/IFW63nXVdM

JOIN IN DAILY MOMENTS

#TRANSFERDEADLINEDAYAFC Wimbledon@AFCWimbledon

Transfer update: A car just outside. If it belongs to a player he is probably in our price range#DeadlineDaypic.twitter.com/A3svZxitEm

Arsenal FC@Arsenal

We can now reveal the number Kim #Kallstrom will wear for Arsenal. #WelcomeKim #DeadlineDay pic.twitter.com/QveDvf0vv6

@O2 connects with users and addresses unsatisfied customers with a touch of humor• Address detractors directly• Respond with empathy and

sincerity • Keep the discussion as long

the interaction is appropriate

Tweets

O2 in the UK @O2@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?

O2 in the UK @O2@Tunde24_7 The router/modem that sends the WiFi signal round mans yard to get internet? Reset it and let us know how you get on fam.

Tunde @Tunde24_7@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat

Tunde @Tunde24_7@o2 jheeze so u man speak slang and dat r u a girl what ends u from. And naa ii didn't what router

HIT THE RIGHT NOTE

Get two Hula Hoops, drop them in a mug of coffee and hey presto - you’ve got yourself an owl pic.twitter.com/7tEr9ficQB

innocent drinks@innocentdrinks

EXPRESS YOURSELF

@innocentdrinks engages audiences with an authentic voice• Use a non-corporate

tone• Show your emotions!

Be naturally silly, sweet, or helpful

• Share personal views and perspectives

YOUR MARKETING FUNNEL IN THE MOMENT

Impressions

Follows

Engagements

Site Visits

Sign-ups

Conversions

Awareness

Consideration

Research

Purchase

TWITTER ADS

#KEEPLEARNING

• Social Insights (£50 free credit!)o2socialinsights.o2.co.uk

• ‘Twitter for Business’ webinarst.co/webinars

• Twitter email updatest.co/updateme

• Twitter, on Twitter@TwitterUKI_SME

#thankyou

To find out more, follow us@TwitterAdsUK / @TwitterUKI_SME