MARKETING IN THE MOMENTDIGITAL MARKETING WITH TWITTER
@lav
Source: Twitter Internal October, 2013
271m active users
Source: Twitter Internal October, 2013
1 billion Tweets every 2 days
80% access Twitter via mobile
Source: Twitter Internal, 2013
72%Of followers are more likely to
buy from a small or medium
business (SMB) that they follow
85%Of followers feel more connected with an SMB after
following them
86%Of followers are more likely to visit an SMB if a
friend recommends
them
TWITTER CREATES OFFLINE RESULTS
#RightMessage#RightAudience#RightMoment
START BY LISTENING
“RUN”
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
source: Twitter Internal Jan 2014
Nike@Nike
Miles. Eat them for breakfast.pic.twitter.com/XDLYy8Ng
JOIN IN DAILY MOMENTS
National Trust@nationaltrust
What inspires you to go for a run? > bit.ly/18vdQfu < Scenery like this has to help...pic.twitter.com/IFW63nXVdM
JOIN IN DAILY MOMENTS
#TRANSFERDEADLINEDAYAFC Wimbledon@AFCWimbledon
Transfer update: A car just outside. If it belongs to a player he is probably in our price range#DeadlineDaypic.twitter.com/A3svZxitEm
Arsenal FC@Arsenal
We can now reveal the number Kim #Kallstrom will wear for Arsenal. #WelcomeKim #DeadlineDay pic.twitter.com/QveDvf0vv6
@O2 connects with users and addresses unsatisfied customers with a touch of humor• Address detractors directly• Respond with empathy and
sincerity • Keep the discussion as long
the interaction is appropriate
Tweets
O2 in the UK @O2@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?
O2 in the UK @O2@Tunde24_7 The router/modem that sends the WiFi signal round mans yard to get internet? Reset it and let us know how you get on fam.
Tunde @Tunde24_7@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
Tunde @Tunde24_7@o2 jheeze so u man speak slang and dat r u a girl what ends u from. And naa ii didn't what router
HIT THE RIGHT NOTE
Get two Hula Hoops, drop them in a mug of coffee and hey presto - you’ve got yourself an owl pic.twitter.com/7tEr9ficQB
innocent drinks@innocentdrinks
EXPRESS YOURSELF
@innocentdrinks engages audiences with an authentic voice• Use a non-corporate
tone• Show your emotions!
Be naturally silly, sweet, or helpful
• Share personal views and perspectives
YOUR MARKETING FUNNEL IN THE MOMENT
Impressions
Follows
Engagements
Site Visits
Sign-ups
Conversions
Awareness
Consideration
Research
Purchase
TWITTER ADS
#KEEPLEARNING
• Social Insights (£50 free credit!)o2socialinsights.o2.co.uk
• ‘Twitter for Business’ webinarst.co/webinars
• Twitter email updatest.co/updateme
• Twitter, on Twitter@TwitterUKI_SME
#thankyou
To find out more, follow us@TwitterAdsUK / @TwitterUKI_SME
