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financial institutions and banks

digital media in

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Content

Adapting the content6

Corporate communication

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Introduction

Digital Signage technology – introduction

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RISK Electronics. Financial institutions and banks. 2016

Digital media objectivesA clear strategy is required from the very beginning

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Return on investmentAdvertisement strategy

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Today, in terms of recession, when effective and affordable resources for promoting products and services are limited, banks should make great efforts find those marketing tools that will directly affect the revenue growth. It‘s far more reasonable to invest the funds, intended for im-age advertising, attractive design and branding, in projects with specific business objectives and measurable results.

Digital media system deployment and professional management of media content can ensure a number of strategic benefits to the banking institution - better interaction with cus-tomers, better opportunities for targeted offers and promotions and improved level of internal corporate communication.

Introduction

Digital Signage technology – introduction

Better interaction with customers

Better level of corporate communication

Better opportunities for targeted offers

and promotions

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It‘s very important for the bank institution to determine a clear marketing strategy and to de-fine digital media objectives and tasks, in order to benefit of the invested funds. It’s also impor-tant to define correctly customers‘ target groups, to set key media functions and to develop the software for managing media design. And last but not least to specify technical parameters and equipment requirements. The purpose of all analyses and evaluations is to optimize costs and ensure the functionality and efficiency of the system.

Digital media objectives

A clear strategy is required from the very beginning

Digital media system includes

hardware components and

content management

software. 50-inch professional

displays equipped with

industrial players and

webcams for tracking

customer traffic can replace

successfully the currently

used LED panels.

The media content

is designed to be managed

centrally and fully corresponds

to the corporate vision of the

bank. It includes:

1. Animated product

and promo information

2. Daily currency rates

information, automatically

updated through the bank

website.

3. Media content includes also a few dynamic elements

for unintentionally attraction of viewers’ attention - such

as current date, time and weather forecast. These dynamic

components are also updated automatically.

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Corporate communication

The main purpose of digital media is to be an advertising and communication sys-tem, designed to inform and attract customers. It is recommended, however, to consider taking an advantage of another highly functional digital media application.

Media displays can be used quite success-fully and efficiently for the purposes internal corporate communication - e.g. videoconfer-encing and staff training. This would contribute significantly not only for the return on invest ments, but also for increasing the corporate culture and improving office environment for the employees.

Videoconferencing

Additional massages

Time and date

Staff training

Events and cam-paigns schedules

Weather forecast

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System efficiency directly depends on the appropriate media content management. This is a dynamic process which requires constantly and timely information refreshing and updating the formats, in order

to achieve the best possible effect and to extract the most benefit of the dynamic character and the attractiveness of digital media. It’s man-datory to determinate and periodically to analyze a particular set of indicators and measurements for assessment of system efficiency in terms of the defined goals. These indicators are unique for each area of digital media application. These could be – customer satisfaction evalu-ation, brand awareness, the location of displays and interactive devices, staff evaluation.

Adapting the content

GOALS

DEFINING

SUSTAINABLE

GOALS

MEASURING

CUSTOMER

SATISFACTION LEVEL

TAKING

ADEQUATE

MEASURES

OBJECTIVES

VS. RESULT

COMPARISON

REGULATOR MEASURESPROJECT

IMPLEMENTATION

DYNAMIC

MONITORING

IMPLEMENTATION

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No doubt, the bankers want to know in advance, whether the invest-ments they made for digital media implementation would increase the sales and how soon they will receive their return on investment. It would be incorrect to claim that the implementation of digital media system will affect directly the sales volume growth, because the customers usually take their purchase decisions under influence of a complex of various factors.

Digital media have its impact together with all other marketing tools. It could be an effective part of an overall advertising strategy, which includes various elements such as corporate design, TV commercials, outdoor advertising and others.

Return on investments

Advertising strategy

Digital media interacts successfully with all others marketing tools. It is really effective as a part of an overall marketing strategy.

Corporate design

TV advertising Outdoor advertising

Overall advertising strategy

includes:

· Corporate design

· TV advertising

· Outdoor advertising

and others

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Your business is of importance for us

ContactsIf you would like to share your ideas and comments on this subject, please send a message to: sales@risk.bg

© 2015 RISK Electronics. All right reserved.Emocion is a trademark of RISK Electronics. The conditions described are current at the time of issue of the brochure.This document serves for information only. This document RISK Electronics makes no warranties, express or implied.

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