Box Hill Hawks Football Club

Digital Marketing StatisticsSocial media and club website June 16 to July 16

Website:

Rolling Month (June 14 – July 15)

• Website statistics have remained fairly consistent over the past month with 11,410 sessions and 17,084 page views. This is slightly down however from the previous month which had 12,181 sessions and 18,531 page views.

• Reduction in traffic was to be expected due to the Round 12 bye and the reduction in traffic this week due to Round 15 bye.

• Bounce rate has remained consistent from last month at 68.72% compared to 68.73%

• Mobile users are the still the least engaged users with a bounce rate of 72.88% and a average dura-tion of 1 minute 4 seconds (this is much higher on smaller screens such as iphones)

• The optimization of the mobile version of the web-

Saturday July 12Sessions: 719Users: 655

• Website statistics have remained fairly consistent over the past month with 11,410 sessions and 17,084 page views. This is slightly down however from the previous month which had 12,181 sessions and 18,531 page views.

• Reduction in traffic was to be expected due to the Round 12 bye and the reduction in traffic this week due to Round 15 bye.

• Bounce rate has remained consistent from last month at 68.72% compared to 68.73%

• Mobile users are the still the least engaged users with a bounce rate of 72.88% and a average dura-tion of 1 minute 4 seconds (this is much higher on smaller screens such as iphones)

• The optimization of the mobile version of the web-

The majority of sessions on the website come from organic searches which is users finding the website

2,378 sessions come from users coming directly to our website and 1,321 come from referrals

Users coming from referrals and email are still the most engaged users, viewing more pages and spending

Of the 2,153 sessions that came from other websites the most came from the Hawthorn website (25.5%) (This differs from the social category above as this

Users coming from the various Facebook platforms has increased from last month and users are spending more time on the site than users coming from other sources (organic search, direct)

m.facebook refers to when a user has clicked a link from the Facebook App (mobiles and tablets)

Devices:

• 2nd Hawks Hub email went out on June 20th to 1,964 email addresses.

• This newsletter was delivered to much more of the emails provided which is evident in the reduction of bounces from 518 in May to 138 in June

• Open rates remained consistent from last month with 826 compared to 830 in May

• The most clicked links in this newsletter were the EastLink school holiday clinic promo, the web based ver-

• Big difference in level of engagement by users on desktops and mobile devices

• Once website achieve mobile optimization there may be an opportunity to utilize the high amount of mobile users (particularly apple) to have store deals or sponsors deals presented to them as they come to website

EMAIL:

June 19, 2014Total likes: 5,183

• In the past month the Box Hill Hawks Facebook page has increased by 102 likes bringing the season total to 469

Overview:

• The Box Hill Hawks Facebook page currently has 5,285 Facebook fans and is 3rd behind Essendon VFL and the Northern Blues

• The next VFL side behind Box Hill is Sandringham with 2,503

July 17, 2014Total likes: 5,285

Facebook Page Reach: This refers to the amount of people who see Box Hill Hawks posts (includes fans of the page as well as their Facebook friends)

Page reach has remained consistent from May with around 3000 people seeing each post, spikes occur on game

Most Popular Posts in June/July

Twitter:

• Twitter is the main platform with which Box Hill can interact with sup-porters, other clubs and leagues. Many Box Hill and Hawthorn fans use the site as their way of keeping up with the game when they can’t get to games and don’t have access to radio or TV

Facebook Page Reach: This refers to the amount of people who see Box Hill Hawks posts (includes fans of the page as well as their Facebook friends)

Page reach has remained consistent from May with around 3000 people seeing each post, spikes occur on game

• Twitter is the main platform with which Box Hill can interact with sup-porters, other clubs and leagues. Many Box Hill and Hawthorn fans use the site as their way of keeping up with the game when they can’t get to games and don’t have access to radio or TV

Instagram:

• The Box Hill Hawks instagram in the last month has posted 14 photos and currently has 1,385, an increase of 113 followers

• Overall posts are down for the rolling month data due to the Round 12 bye and upcoming Round 15 bye

• Content from June 16 to July 16 has received 1,382 likes overall and an average of 99 per photo

The Box Hill Hawks Instagram page currently ranks 2nd in the VFL in followers and average likes per photo

Youtube:

The Box Hill Youtube page is still growing and is receiving more views per video than the previous month.

Subscribers have not grown significantly in the past month with the majority of views com-ing from the website or Facebook

The most viewed video is now the Round 10 game against Williamstown which has been viewed 200 times in the past month

As video content continues to improve the account should continue to grow and become a useful platform for the club to spread news and promote itself and games

The account now has 8 direct subscribers and a total of 1,333 views