Digital Media Producion

Comm 3340Kennesaw State University – Fall 2013

Professor Amani Channel, MA

Class SummaryIntroduction

Syllabus

Media Discussion

Chapter 1

Chapter 2

Assignment #1

Amani Channel, MA

Adjunct Professor

PR

Broadcast Journalist

Award-Winning Producer

Social Media Practitioner

SyllabusBe professional

Meet deadlines

Be accountable

Be informed

Be ethical

Be a team player

Be the best

Why is Media Important?

What is Digital Media?

Courtesy: https://research.usc.edu/files/2012/11/digital-media-tree.jpg

Master Storytelling

Imagined events enacted by made up character

Taught or shared information or messages

Interpreting an idea

Observing life

Art

FactorsKnow your audience

Match the medium to the message

Convergence

Question: You have a story to tell, what’s the best way to tell it?

Traditional production vs. Outside of the box

ContentFiction

Nonfiction

Narrative

Documentary

Nonnarrative

Linear

Nonlinear: Freely defies time and place

Production Process

Preproduction: Planning

Production: Shoot

Postproduction: Edit

Proposal: Buy in/funding/support

Synopsis/Treatment: Summary of the plot/detailed telling of the story without dialogue

Pitch: Producer shares vision with decision makers

Proudction Process

Budget

Permissions

Insurance

Personnel – Executive Producer, Producer, Director, director, writer, shooter, editor, caterer

Script/Preproduction

Screenplay format p.18Shooting Script – Breaks down all shots and angles

Fully Scripted – Every word said and shot

Run-down Describes content, without words

Semiscripted- Fully scripted with ad libbing

Script outline – Locaons and general shots

Storyboard –

Flowchart –Visualises nonlinear projects

Ethics and Legal Issues

“With power goes responsibility”

Production ethics – Insulting, stereotypes, subjects prompted.

Postproduction Ethics – Digital manipulation, green screen.

Cultural sensitivities

Ethics and Legal Issues

Copyright: 70 years after creators death

Public domain: used without permission

Fair use: Critique, news, academic

Copyrighted Music: Visuals – synchronization rights, audio only mechanical rights

Creative Commons: Digital Media – Attribution/Noncommercial

Talent/Location releases

Questions?

What is a Frame?

TV Aspect Ratio

Letter Box vs Pillarbox

Know Your Shots ECU – extreme close up

CU – close up

MCU – medium close up

MS – medium shot

MLS – medium long shot

LS – long shot

WS – wide shot p.35

Framing Symmetrical balance: Scene is balanced

Rule of thirds: Visual guide for a pleasing composition

Lookspace: Implied weight of a person’s gaze

Leadroom: Balances momentum of movement

Headroom: Small space above the head

Photography Basics

Exposure – how much light is the image exposed to underexposed=not enough light overexposed too much light

Aperture – measured in f-stop – controls the size of the opening that allows light to come through the lens.

http://www.exposureguide.com/photography-basics.htm

First Assignment Group - 2/Solo

Photo Essay

Real life news – event – person

Write up

Shoot 6-8 photos that tell a story

Use proper framing and composition techniques watch light

Project must be approved