thewest.com.au digital overvie · video 3-2-1 offers your brand premium positioned real estate on...

thewest.com.au – Digital Overview Presented: January 2016

thewest.com.au | Overview

Nielsen Consumer & Media View Survey 06 2015 (Aug14-Jul15) National Online: Yahoo7, September 15

thewest.com.au is the preferred site for quality content; it reaches a professional, affluent audience.

41% 59%

Engagement:

18,441,809 page impressions

18.54 minutes spent per person, per month

Daily Average:

137,361 daily average unique users

614,727 daily average page views

Reach:

The West Australian reaches 1,858,061 Unique Users across the active Australian online population each month

Audience Flow:

Traffic to thewest.com.au tends to peak on Wednesday with Sunday the lowest traffic day.

The West Australian’s digital and social media platforms continue to grow and offer

exposure to highly engaged audiences.

thewest.com.au’s digital audience in WA has grown 7.5 per cent year on year with mobile

access up 35 per cent since September 2014.

And, the latest Nielsen online ratings (October 2015) demonstrate that thewest.com.au

continues to attract a higher unique audience than local competitors and has 27 per cent

more page views than its closest local competitor.

Source: emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2015

Nielsen Online ratings October2015. All 14+

Go digital and get social with The West

Yahoo Confidential & Proprietary 4

thewest.com.au is the preferred site for quality content

Nearly a third of web readers prefer thewest.com.au compared to WAtoday and PerthNow.

Readers who prefer thewest.com.au cite ‘quality content’ as the main reason.*

Nielsen Consumer & Media View Survey 08 2015 (Oct14-Sep15) National Online: Yahoo7, Dec 15

Appeal to a lucrative market of affluent consumers and big spenders on consumer goods.

Base: Western Australia, People 14+

Each month, thewest.com.au reaches a high value audience of:

228,000 (69%) grocery buyers

269,000 (82%) household decision makers (major categories)

82,000 (25%) managers and professionals

1 in 5 have investments of $100k-$500k

9% have investments of $500k+. That’s 11% higher than the

WA average.

http://au.news.yahoo.com/thewest

Unique Audience (Monthly)

40% more audience than WA Today

28% more audience than PerthNow

Source: Nielsen Online Ratings (Media View) Nov 14-Nov 15 Ave

PRODUCTS

STANDARD DISPLAY

Ads units include the following standards

sizes:

MREC

Half Page

Leaderboard

Sky

NT1

Mobile Banner

Ads can target by:

Location – eg. WA

BT segments – eg. Grocery Buyers

Contextual – eg. Lifestyle section

Demo – eg. Women 25+

*Loading applies for extra targeting

Display | Standard Ads

Standard display ads run can run across the entire Yahoo!7 network and can have targeting applied to ensure ads are

reaching a relevant audience.

MREC

Leaderboard

NT1 Sky

Half Page

Display | eDM

eDMs provide advertisers with a direct link to a users inbox with multiple eDMs available across the week. eDMs are bought

on a daily basis with 100% ownership of the MREC position for the day.

Travel Newsletter 14,000+ Subscribers

Sports Newsletter: 50,000+ Subscribers

Business Newsletter: 11,000+ Subscribers

30% Open Rate

Daily News Newsletter: 23,000+ Subscribers

Entertainment Newsletter: 19,000+ Subscribers

Client Rate:

$700+GST per send

PREMIUM TAKEOVERS

Homepage | Sponsorship

Daily Unique Users: 40,000

Daily Page Views: 245,000

Homepage Takeover: $5,500 +GST

Inclusions: Desktop • Gutters (left & right) 100% • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100%

The Homepage Takeover is the entry point to thewest.com.au featuring top stories and modules linking to all areas of the

site. This premium placement is best used for a campaign launch as it provides broad reach and high impact across

desktop, tablet and mobile devices and will help to strengthen awareness of your brand.

News Takeover | Sponsorship

Inclusions: Desktop • Gutters (left & right) 100% • Medium Rectangle 100% • NT1 strip 100% Mobile • Mobile Banner 100% • Medium Rectangle 100%

The News Takeover includes 100% SOV for the Latest, WA, National and World sub-sections on thewest.com.au. Sold on

as a daily buyout this premium position ensures broad reach and high impact across desktop, tablet and mobile devices.

Daily Unique Users: 94,000

Daily Page Views: 250,000

Homepage Takeover: $6,500 +GST

HIGH IMPACT EXECUTIONS

The Billboard is a unique branding opportunity which provides a highly visible and persistent canvas for advertisers to tell

their story. It’s flexible enough for customisation for a highly stylised and interactive user experience

The Billboard offers your brand premium positioned real

estate on thewest.com.au homepage.

Utilise this large format to promote your brand message

on our high reaching homepage.

Engage our audience through your creative which runs

auto initiated in the Billboard for 8 seconds in an non-

intrusive way.

The large format remains on the page until close is

initiated by the user.

Billboard : $7,500+GST

Billboard Takeover: $9,500+GST includes Gutters

and Med Rec

Example Test Link

High Impact | Billboard

http://ads.yimg.com/ja/ap/y/yahoo/141106_au_homepage_bupa_billboard.html

The Expandable Billboard is an extension of the Billboard that provides a richer and more engaging advertiser experience.

Available on the WAN homepage.

The Billboard Expandable utilises the prominent

screen presence of the Billboard, but also offers a

large additional canvas for immerse engagement.

Engage our audience through your creative which runs

auto initiated in the Billboard for 8 seconds in an non –

intrusive way.

The large format remains on the page until close is

initiated by the user.

Billboard Expandable: $8,500+GST

Billboard Expandable Takeover: $10,500+GST

includes Gutters & Med Rec

High Impact | Billboard Expandable

Build anticipation with 3, 2, 1 Video format showcasing your TVC or video in an engaging and innovative format

Video 3-2-1 offers your brand premium positioned real

estate on thewest.com.au homepage.

The animated creative or video streams (without

sound) within the medium rectangle, drawing our

audiences’ attention to motion

Upon rollover, the countdown begins, building

anticipation

After the countdown page dims, the video with auto-

initiated sound plays and the audience can focus on

the video in a larger player

Video 3-2-1Takeover: $8,090+GST

includes Gutters & Med Rec

High Impact | Video 3-2-1

Upon rollover, countdown begins

Video opens up in larger window

SECTIONAL TAKEOVERS

Entertainment | Sponsorship

• Own the Entertainment section exclusively

across all four ad units

• Includes 100% SOV for the leaderboard,

medium rectangle and gutters across landing

page and all article pages

• Average 144,000 imps across four ad units

per day

• Choose any 5 days within the month subject

to availability for $7,300 +GST

*Forecast only, results may vary dependent on news day

Source: Yahoo! Digits 3(AU Ips) Sept 2015

The West Australian Entertainment reaches 110,579 Unique Users across the active Australian online population each

month

Life+Style | Sponsorship

• Own the Life + Style section exclusively





• Average 60,000 imps across four ad units per

day


to availability for $4,500 + GST


The West Australian Life + Style reaches 73,349 Unique Users across the active Australian online population each month


Business | Sponsorship

• Own the Business section 100% exclusively






per day





The West Australian Business reaches 84,786 Unique Users across the active Australian online population each month

Travel | Sponsorship

• Own the Travel section exclusively across all

four ad units





per 8 days.




The West Australian Travel section reaches 19,830 Unique Users across the active Australian online population each month


SOCIAL + SPONSORED CONTENT

Client mentioned in post and option tag to their

Facebook page encouraging users to ‘like’.

Link to sponsored content hosted on

thewest.com.au with article about the exhibition

A boosted post which can be targeted using;

Gender, Relationship Status, Educational Status,

Age, Location, Language and Interests (i.e Sport,

Food, Fashion)

Image included. Client can supply*

Client watermark/logo can be included on image –

80% transparency

* To be bought in conjunction with a sponsored content article

*Client supplied image to be signed off and approved by editorial ^Example post only – quiz not included in the cost

Facebook | Post Seven West Media WA is offering the opportunity for clients to leverage from our large Facebook audience. Whilst ‘straight

advertising’ within Facebook is already available, this opportunity ensures that is natively aligned with the largest and most

powerful media group in Western Australia.

THE WEST AUSTRALIAN – 139K TODAY TONIGHT– 141K CHANNEL 7 PERTH – 66K 7 NEWS PERTH – 207K THE WIRE – 8.5K

ENTERTAINMENT – 1.2K FOOD + DRINK – 29K MIND + BODY – 22 businK )

BUSINESS (NEW)

SPORT – 22K

TRAVEL – 29K WEST WHEELS (NEW)

BROOME ADVERTISER 4K BUNBURY HERALD 1.2K BUSSELTON DUNS TIMES 2.9K GERALDTON GUARDIAN 11.9K

KALGOORLIE MINER 10.5K KIMBERLEY ECHO 2.6K MANJIMUP BRIDGETOWN 2.3K AUG/MARG RIVER TIMES 3k

NORTHERN GUARDIAN 1,071 NORTH WEST TELEGRAPH 3.1k PILBARA NEWS 5.6k SOUND/SOUTHERN TELE 2.4k

PHOTOS – 1.3K

ALBANY ADVERTISER 8.5k

HARVEY/WAR REP 1K

NARROGIN OBSERVER 61k

SOUTH WESTERN TIMES 6.3k

Seven West Media | Facebook

Landscape

* The West Social Media Manager to determine which Facebook pages are most appropriate for post

JOBFINDER

1 x Facebook Post (includes boost)

1 x Sponsored Article* (supplied by client)

Total Investment = $2,500 +GST

*Display Ads (MREC + Leaderboard) must be supplied by the client

Facebook Post + Sponsored Content

1 x Facebook Post (includes boost)

1 x Sponsored Article* (written by SWM)


FACEBOOK POST

Image JPG or PNG 1200p x 1200p (can be supplied by client)*

Image must not contain text

Client logo for watermark on image (eps vector logo)

SPONSORED CONTENT ARTICLE

Images JPG or PNG 1200p x 1200p (can be supplied by client – max 4)*

Client existing content OR Brief/PR release (edited by editorial before going live)*

MREC - https://au.adspecs.yahoo.com/adformats/units/300x250/

Leaderboard - https://au.adspecs.yahoo.com/adformats/units/728x90/

*Client supplied image and content to be signed off and approved by editorial

Facebook Post Specs

https://au.adspecs.yahoo.com/adformats/units/300x250/

https://au.adspecs.yahoo.com/adformats/units/728x90/

Performance

What is native advertising?

28

na·tive ad·ver·tis·ing

n. A form of paid media where the ad experience follows the natural

form and function of the user experience in which it is placed.

F O R M Native ads match the visual design of the experience they live within, and look & feel like natural content.

F U N C T I O N Native ads behave consistently with the native user experience.

N A T I V E A D S : C O R E S I X 1. In-Feed Units 2. Paid Search Units 3. Recommendation Widgets 4. Promoted Listings 5. In-Ad with Native Elements 6. Custom/ ‘Can’t be Contained’

Yahoo 2015 Confidential & Proprietary.

Yahoo 2015 Confidential & Proprietary. 29 29

The power of Yahoo7 native ads The most flexible and effective native ad platform reaching targeted audience with scalable results

to deliver brand, content and performance-based campaign objections.

Powerful targeting, optimization and creative tools combined with a simple campaign wizard will

tailor your campaign setup to align with objectives – ensuring you’re brand is setup for success.


B R A N D

E N G A G E M E N T

C O N T E N T

M A R K E T I N G

P E R F O R M A N C E

M A R K E T I N G

Native | Ads Native ad formats combine a variety of assets provided by advertisers in order to produce rich, compelling ad experiences.

These ads are displayed alongside page content and provide interaction and engagement superior to traditional display

advertising.

Harness the beauty of large images for vivid, personal

and emotional brand storytelling across desktop, mobile

and tablet

Native ads run across the entire Yahoo7! network,

including thewest.com.au

They sit in premium positions, seamlessly blending into

the page content

Work across desktop, mobile and tablet so only one

creative needed, but multiple allowed

Campaign is optimised towards a campaign goal, eg

click through to website or a ticket sale ensuring

minimum wastage and that client’s campaign objectives

are met

Client Rate:

$2.50 CPC (WA ONLY)

Ad Specs: https://au.adspecs.yahoo.com/adformats/native/native/

https://au.adspecs.yahoo.com/adformats/native/native/

1 x Sponsored Article* (supplied by client)

RON WA - Native Ads ($2.50 CPC)


*Display Ads (MREC + Leaderboard) must be supplied by the client

Native Ads + Sponsored Content

1 x Sponsored Article* (written by SWM)

RON WA - Native Ads ($2.50 CPC)


Best Practices:

Example of Standard perfomers

Creative

• Good creative message with a compelling

graphic and a strong call to action

• Image with one face perform better

• The end user seeks benefits: ask a question,

solve a problem

• Image Feature a person enjoying the benefits

described

Assets

• Minimum 2 ads (preference is 5)

• Provide large Image (minimum 1200x627

pixels)

• Third party click and impressions trackers

• Creative needs to be live at least a week to

obtain learnings

33 Yahoo 2014 Confidential & Proprietary.

Descriptions

• Make use of the 150 characters

• Use sentence case

• Sponsored By reflects brand, not URL

• Directly relate to landing page

Images

• 82x82 pixels

• Avoid logos since they may appear out

of place in the content stream

• Use compelling images: Images with

one face perform better

Titles

• Make use of the 50 characters

• Keep geo-targeting in mind

• Use title case

• Directly relate to landing page

Ads Specs

Best Practices




Audience | Ads

Audience Ads work towards a performance

goal/objective – eg. Register your interest,

online purchase or click through to website.

Ads run across the entire Yahoo!7 network and

are optimised throughout the lifetime of the

campaign

Campaign is optimised against best performing

sites, ad units and creative messaging

Client provides various ad units:

MREC

Half Page

Leaderboard

Sky

Mobile banner

Client Rate:

$4 CPM (WA Only)

Yahoo Audience Ads offer Advertiser’s a managed programmatic audience buying solution that leverages Yahoo7

proprietary data, inventory and technology to deliver multi-channel brand and performance marketing goals

New platform, new audience, same objective

Pre-rolls across the Yahoo!7 network are a natural

extension of traditional TV advertising activity.

Advertisers can simply utilise their TVC to achieve

the same objective they are seeking with traditional

TV activity.

If you are investing in TV advertising, extending this

content into one of Australia’s leading online

networks is a must do for any integrated marketing

mix.

Having a presence on this platform will ensure you

are reaching an audience that you are not capturing

within traditional TV.

Video | Pre-rolls

Source: Yahoo! Web Analytics 2015

Yahoo7 audience consumes both Short Form and Long Form Video

content across our premium network and across devices.

TV (53%) and 7News (35%) are key drivers of short form content

PLUS7 / TV is our key driver for video

streams – approx. 8.7 million in September 2014 (up 27% YOY)

On average, there are 35% more

video streams on Monday than any other day.

YAHOO!7 VIDEO CONSUMPTION

Video Consumption Across Devices

39% 9%

Long form content PLUS7 N. 1 APP in

Apple Store, Oct 2014

27% 24%

PLUS7: WA Audience

2 in 5 talk

about what

they read on

the Internet!

Australian’s Love…

28% of PLUS7

users are

female 18-34

Source: Nielsen Consumer & Media View Survey 06 2015 (Aug14-Jul15) National Online: Yahoo7, Oct 15

Average

Age

is

47

1 in 5

have used the

internet in the

past month to

watch TV

30% 70%

Ppl 25-54

make up

over 65% of

our

audience

86% own a

smart

phone

Over 1 in 2 are heavy internet

users (20+ hours a week),

ix=169

2 in 5 own

a tablet

PC!

Note: Audience filtered to WA only

YAHOO7 TV: WA AUDIENCE

39 Yahoo Confidential & Proprietary

Nielsen Consumer & Media View Survey 03 2015 (May14-Apr15) National Online: Yahoo7, July 15. Base: WA. Those who “must see/always try to watch” each program

23% 77%

WHO’S WATCHING WHAT…

Age groups: 14-24

7%

25-34 18%

35-44 20%

45-54 16%

55-64 20%

65+ 19%

People 25-34

ix=111

People 45-54

ix=132

People 65+

ix=157

People 25-34

ix=121

People 45-54

ix=161

People 35-44

ix=156

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