Digital Packaging LIVE! Agenda & Bios 17 November 2016, Barcelona

09:45 – 10:00 Coach departs from the Hotel Porta Fira to

Maculart (leave bags with the Concierge)

Agenda Thursday 17 November 2016

11:00 Welcome: Claire Virazels - Xerox 14:45

Group A: Networking & Presentations

with Business Partners

10:30 Arrival at Grup Maculart (by coach or by

car) for Refreshments

14:45 Group B: Live Tour & Demo within Grup

Maculart's converting factory

Digital Packaging LIVE!

11:15

Smithers Pira - Digital Printing for

Packaging: European Market Trends &

Brand Owners Expectations: Sean Smyth

11:50

Grup Maculart - Maximising

Pharmaceutical Opportunities through

Combining Digital & Litho Packaging

Printing: Albert Majos

12:10

The Alexir Partnership - Creating the

Buzz with Digitally Printed Folding

Cartons: Claire Summersby

12:40 Business Partners Introduction

13:00 Lunch & Refreshments

14:20 Xerox - Strategy & Offering within the

Packaging Marketplace: Claire Virazels

15:45 Networking Break with Business Partners

16:15 Group A: Live Tour & Demo within Grup

Maculart's converting factory

16:15 Group B: Networking & Presentations

with Business Partners

17:15 Closing Statements & Logistics: Hubert

Soviche – Xerox

17:30 Day Event Close

17:30 Coaches leave for the Hotel Porta Fira

Grup Maculart Venue

Agenda Evening - 17 November 2016

18:15 Check-in & Refresh at the Hotel

Xerox Business Partners

18:45

Meet at the Hotel Porta Fira Reception to

catch the coach into the centre of

Barcelona for a Walking Tour of the

Gothic Quarter

20:00 Networking Dinner at the Fàbrica Moritz

Sala de Tancs - home to the famous Moritz

brand of Catalan beer

22:15 Coaches return to the Hotel Porta Fira

22:30 Evening Event Close

18:45 Meet at the Hotel Porta Fira Reception to

catch the coach into the centre of Barcelona

19:00 Walking Tour of the Gothic Quarter

07:00 - 10:30 Breakfast at the Hotel Porta Fira (please ensure that any extra charges such as mini-bar are paid on your departure)

12:00 Latest check-out and enjoy the rest of your day with safe onward travels!

Next Day – 18 November 2016

Networking Dinner Venue: Fàbrica Moritz Sala de Tancs

Speaker Biographies

About Albert Majos After studying to finish 3 of BUP at age 17, Albert started working in

the family business, a graphic arts workshop. He started by sweeping

the workshop and progressed through all the different sections:

assembly, composition, pre-press, machinist, to the business side. In

2008, he started to run the company beside his father and also

created another company www.odotipo.com and in 2010 with three

partners www.akewuele.com which is dedicated to the olfactory

communication (marketing olfativo).

About Grup Maculart Gràfiques Maculart and L´Estoig Farmacèutic are leading companies

in the world of the pharmaceutical industry packaging services with

over 50 years of continuous improvement, innovation and learning.

Maculart is also a member of the Xerox Premier Partner worldwide

network.

www.maculart.com

About Claire Summersby Claire did a Modern Languages degree at University and worked as

an English teacher for 6 years in Madrid and Granada. She then

returned to the UK and started working in Public Relations for a well-

known importer of Spanish wine and food. Shen then moved to a

larger wine importing company as Brand Manager, working with

wineries around the world and selling into retailers and wholesalers.

After doing a Diploma in Wine she became Marketing Manager with a

team of Brand Managers. After a short period working as a freelance

consultant she was offered a similar role in the Carton Packaging

Industry and has been working at the Alexir Partnership for four years.

About The Alexir Partnership Alexir has an enviable reputation in the industry for innovation and

was one of the first to embrace marketing. It was also the first carton-

converter to take the plunge and invest in digital carton production in

the UK. It has been a very exciting time and the Partnership is

experiencing exponential growth due to its added-value services and

products.

www.alexir.co.uk

Albert Majos

Grup Maculart

CEO

Clarie Summersby

The Alexir Partnership

Partnership Marketing

Manager

Speaker Biographies

About Claire Virazels Claire works for Xerox since 1997 and has held various positions in

Sales, Marketing and Management in France, Switzerland and now at

European level. As Marketing Manager, she is currently in charge of

the Production Colour Business Team (Xerox iGen Press and

ColorPress), as well as the Digital Packaging Program and in parallel

she brings management & marketing support to the German speaking

countries in Europe. Claire is based in France and holds a Master

from Neoma Business School in Rouen (France) and has also studied

at the University of Bath in England.

About Xerox Xerox helps businesses improve the flow of work to enable greater

performance, agility and transformation. Our advanced digital printing

technology and services enable the right printing applications, such as

digital packaging, to grow our customers’ business and boost their

profits. We also innovate across a range of sectors to improve the way

our customers work and help them lead within their markets.

www.xerox.com/packaging

Claire Virazels

Xerox Europe

European Marketing Manager

Production Colour & Packaging

Technology

About Hubert Soviche Hubert is responsible for implementing the right strategy in order that

Xerox can address the whole Graphic Communications marketplace -

being well organized internally and with the right programmes to help

our customers grow their business, reduce their costs and increase

their volume. This allows our customers to take advantages of the

Digital Business opportunities in the market segments of growth

namely Digital Packaging, Book Publishing, Direct Marketing,

Marketing Service Provider, Personalised Catalogues, Photo

Publishing, and Transactional Marketing.

About Xerox Xerox helps businesses improve the flow of work to enable greater

performance, agility and transformation. Our advanced digital printing

technology and services enable the right printing applications, such as

digital packaging, to grow our customers’ business and boost their

profits. We also innovate across a range of sectors to improve the way

our customers work and help them lead within their markets.

www.xerox.com/packaging

Hubert Soviche

Xerox Europe

Marketing & Strategy

General Manager –

Graphic

Communications

Speaker Biographies

About Dr Sean Smyth Dr. Sean Smyth has spent over 25 years in the industry in senior technology positions for a variety of print

businesses across the supply chain, in hands-on and consultancy roles. He helps companies make

money through the appropriate use of technology. Sean has a deep knowledge of the global print

market, and a key member of the team providing quantitative market data and forecasts for the printing,

paper and packaging industry. He authors off-the-shelf market studies and provides strategic consultancy

services to a range of clients across the value chain. Sean has a strong background in appropriate

application of technology to print, implementing digital print systems, MIS and workflows to take time and

cost out of the print supply chain. In 1994 he became Technical Director of Rexam, where the first colour

digital presses in the UK were installed and he has extensive experience of digital printing. He has written

many books and market studies on the future, print technology and digital print, including Smithers Pira's

flagship title "The Print & Production Manual" and the "Future of Global Print Markets". He has held

senior management roles for several large and small print and print management companies where he

applied systems and technology to improve efficiencies.

About Smithers Pira Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains.

Established in 1930, the company provides strategic and technical consulting, testing, intelligence and

events to help clients gain market insights, identify opportunities, evaluate product performance and

manage compliance.

www.smitherspira.com

Dr Sean Smyth

Smithers Pira

Senior Print

Consultant

Hotel Porta Fira