Digital Presence of London Metropolitan University

Alanna Shingirai Muza 06037229 Aminata Mansaray 08040468

Denise Garcia Perelsztein 07011563Laurie Rowbottom 07012612

Maria Park 07016946Oluwatoni Araoye 07011666

Agenda

University stakeholders Current digital tools Media scan Online communication strategy

University Stakeholders

Current digital tools

E-Newsletters

Internal comms edition Staff and student edition Cost effective tool PDF makes tracking easier Irregular communication Easily ignored Tailor made editions more

attractive

RSS

Up to date information Small budget Easy monitoring Relevant content Standard format RSS Search engine inclusion

Current digital tools

WebLearn

Tutor /student platform Easy digital access of work Need for system back up Archive of course data Allow simultaneous page login WebLearn Beta: Oxford Collaborative Learning

Environment : Sakai Harvey Mudd college

Web Mail

Fast & easy to use Helps identify the sender Cost effective Universal Messages easily stored Impersonal Hard to catch/maintain

attention Security issues A text-only medium

Current digital tools

Viral Marketing

Credible Memorable Pass-along effect Cost effective No control Recipient permission needed Possible bad reputation

Social Networks

Interactive communication Good PR platforms Boost trust of direct marketing Possible resistance from target

audiences Recent move to MySpace,

Facebook and Twitter commendable

Current digital tools

Blogs

Informal comms tool Real-time interaction Limited number Free accessibility Plain homepage Difficult web location Allow more bloggers

Wiki

Word of mouth buzz Limited information control No student access to wiki’s Student wiki Staff and student focused tool

Current digital tools

Newsroom

Experts directory Good range of services Out-dated press releases Contact information Update web information Navigation difficulty Images library

Website

SEO boost comms effect Colourful attractive site Communicates more than

ad Lack photo lab Visible contact details Media section

Media Scan

London Metropolitan University in comparison to UCL University.

Online Communications Strategy

Thank you!

Any questions?