digital reach group 23-25 grantham street dublin 2 phone ... trevor winckworth 8-11-… · dublin 2...
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Digital Reach Group23-25 Grantham Street
Dublin 2Phone: +353 1 485 2000
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Digital Reach Group23-25 Grantham Street
Dublin 2Phone: +353 1 485 2000
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BACKGROUND:
• Formed 11.2005
• Aim to use MP3 technology to deliver information forTourism and Health & Lifestyle
• 2006/2007 developed initial product (Irish market only)
• 2008 decided that was a waste of time!
• 2009 went global – THINK BIG!
• 2010/2011 decision is paying off clients in London, NewYork, Jo’burg, Sydney with Gibraltar, UAE, Berlin indiscussion as well……..
NOT MAKING MUCH MONEY YET – BUT HAVING MORE FUN IN DOING SO!
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FIRST WEB SHOWS ORIGINAL PRODUCT
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PROBLEMS TO BE SOLVED:
• REPLACE SPEAKER WITH HEADSET
• IMPROVE AUDIO QUALITY
• ADD AUDIO CAPACITY
• LOWER COST GOODS (50%)
SUPPLIER NOT INTERESTED …. SO… USED
INNOVATION VOUCHER SCHEME 2008
• APPLIED VOUCHER – LINKED UP TEC CENTRE CIT
• BUILT ‘OWN’ PROTOTYPE
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NEXT PROBLEM - CUSTOMERS
• RESEARCHED POTENTIAL CLIENTS
• MADE APPROACH
• ARRANGED MEETINGS
RESULT:
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ANSWER (9.2008 – 8.2009):
• GLOBAL SOURCING SITES (CHINA)
• IDENTIFIED 10 COMPANIES TO VISIT
• OFF TO CHINA (OOPS VISA!)
• LOCAL HELP INVALUABLE
• VISITED FACTORIES (REAL AND NOT SO REAL)
• AGREED 1 SOURCE
• CHINESE LAWYER/CONTRACT/CREATIVE PATENT
PROBLEM – HAVE CUSTOMER BUTHOW OR WHERE TO BUILD PROTOTYPE?
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WHAT IS THE PRODUCT………..2010
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HOW DO WE BUILD ON THIS 2009?
• SOUGHT HELP E.I. TO GO GLOBAL
• 70K GRANT (60% RE-IMBURSED)
• STH. AFRICA/NEW YORK/LONDON/CHINA
• SECURE AGENTS/NEW CLIENTS
• DISCUSS NEW IDEAS
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SELECTION COVERS
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HOW DID INNOVATION & RESEARCH HELPTHIS?
CEO’S BACKGROUND:
• SALES & MARKETING TRAINED (HEALTHCARE)
• NOT A ‘TECKIE’
• NO R&D DIVISION
• UNTIL NOW 1 EMPLOYEE COMPANY!
• STARTED IN 2008 – BOUGHT IN PRODUCT
INNOVATION HELPED FILL THE KNOWLEDGE GAPSAND SPEED DEVELOPMENT
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NEXT PROBLEM:
• HOW DO WE ADD I.P.
• DIFFERENTIATE PRODUCT
INNOVATION VOUCHER SCHEME 2010
• APPLIED VOUCHER – LINKED UP TEC AGAIN
• BUILT ‘OWN’ PROTOTYPE INCLUDED SMART CARD
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WHERE TO NEXT…………………
• ACHIEVED HPSU STATUS WITH E.I.
• FUNDING TO DESIGN A ‘WIRELESS’ PLAYER
• LINKED WITH ANOTHER IRISH COMPANY
• SPEND 50,000e ON NEXT PROJECT
• APPLIED PATENT IN USA
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MARKETING CONCERNS/ISSUES FACED
• MECHANDISING…………..
• POWER ON/OFF…………….
• BATTERY PULL TAG……………..
• CITY NOISE (MANHATTAN)………………….
• QC………………….
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BUSINESS SUPPORT:
1. BRANDING GUIDELINES DEVELOPED
2. PRODUCT PLAN/PLATFORM
3. NEW CLIENT SPECIFIC WEB:• VIDEO
• PRODUCT DOWNLOADS
• EMAIL LINKS
• CUSTOMER SOLUTIONS
4. SCEB + E.I + C.IT. (TEC CENTRE)
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NEW ADVENTURES … OFFICE Q1.
NEW PROBLEMS………………STAFF
NEW OPPORTUNITIES………………CLIENTS
BUT REMEMBERNO MATTER HOW MUCH YOU PUSH THE ENVELOPEIT WILL STILL BE STATIONERY………………………