digital review strategy
DESCRIPTION
Digital Review Strategy. Turn Key Solutions For Local Business. Customers Are Seeking You. Local Buyers Search: Google Yahoo Yelp Facebook …and More. Do You Have A Presence?. Customers Make Noise. People look for reviews & social proof They find & create three types of info; - PowerPoint PPT PresentationTRANSCRIPT
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DIGITAL REVIEW STRATEGYTurn Key Solutions For Local Business
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Customers Are Seeking You Local Buyers Search:
Google Yahoo Yelp Facebook …and More
Do You Have A Presence?
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Customers Make Noise People look for reviews & social
proof They find & create three types of
info; Buyer reviews Content you control Content you don’t controlWe Think You’ll Agree | You Want To Control
The Message
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It Only Takes One Loud & Nasty Reviews
Leave a mark on reputation Are generally permanent fixtures
Internet archivedCan be ‘pushed-down’
Acts as a buyer deterrent‘Better safe than sorry’
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Over-Balancing Act The Good Must Outweigh The Bad
Way More Positive Info Than NegativeBuyers know not everyone can be happy
Wide Coverage = Wider Reach Consistent Message Leverage Social Proof Start & Join Discussions (Be Proactive)
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Steps To Growth Understand & Adapt
Identify Triggers & Problems Apply Stop-Gap Methods Augment Online Properties
Brand Sites Review Sites Social Media
Support Image Campaigns Enlist Preferred Customers
Reward & Incentivize
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Review Stewardship Compelling Fan Base To ‘Spread The
Word’ Promotions & Specials
Request For Social Proof Review Request Cards at Point-of-Sale
Offline / Online Relationship Requests Social Media Seeds
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Local Traffic SourcingFresh Eyes On Strategic Planning
Bottom Line Affected By New Customers
Local Search Terms Capture Seekers
Monthly Keyword CostsVary by market, type, and nicheCustom programs
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Turn Key Solution Position Analyzed Stop Gap Recommendations Custom Profile & Blog Portfolio Unified Messaging Offline Call To Action
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Results Meaningful Engagement Relationships Strengthened Communications Improved Local Reach Increased New Customers Exposed To Brand Existing Customers Encouraged
(Spend More)
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Pricing Simple Review Solution $397
Online Discovery Immediate Fixes
Created & Updated Profiles Facebook Twitter Yelp LinkedIN (Others As Needed)
Blog Creation / Content Recommendations Offline Strategy Monitoring Reporting
Most Programs Complete In 7 Business Days
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Pricing Add On Services (monthly)
Content Creation $297 Review Stewardship (printing not incld)
$219 /mo Promo Site Install $99 Email Marketing
$45 /msg Full Site Development
$CALLQuestions? Call Now 555.555.5555
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Next Steps Let’s Get Started
We only need; URLs of existing social and review
sites Your contact information Description of your business Profile images / photos / logo art A week to two weeks Deposit
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ContactNAME
COMPANYADDRESS
TELEPHONEEMAIL
WEBSITE