digital self publishing

32

Upload: mark-mapstone

Post on 16-Mar-2016

222 views

Category:

Documents


0 download

DESCRIPTION

Here is an outline presentation, on digital self publishing. I have recently produced this guide and will be developing it in future. If you really like digital self publishing and want to speak with me about it, and/or delivering this talk to your group, please do not hesitate to contact me. Mark

TRANSCRIPT

Page 1: Digital Self Publishing
Page 2: Digital Self Publishing
Page 3: Digital Self Publishing

literary agent & md of Curtis brown books. TWEET - The Way Everyone Eats Time.http://www.curtisbrown.co.uk/jonny-geller/

Page 4: Digital Self Publishing

1. The Diary of Anne Frank - Rejected 15 times2. Harry Potter and the Philosopher’s Stone - Rejected 9 times3. M*A*S*H - Rejected 21 times4. Jonathan Livingston Seagull - Rejected 18 times5. Chicken Soup for the Soul - Rejected 140 times6. Carrie - Rejected 30 times7. Zen and the Art of Motorcycle Maintenance - Rejected 121 times8. Animal Farm - Rejected 4 times (inc TS Eliot, Faber & Faber Director, 1944)9. Down and Out in Paris and London - Rejected by TS Eliot10. Lolita - Rejected 5 times

Page 5: Digital Self Publishing

You need to be:

● Incredible● Patience● Persistent● Wealthy● Famous● Lucky● Connected● Under achiever

Page 6: Digital Self Publishing
Page 7: Digital Self Publishing

Advantages of Digital over Physical Books:

● Free distribution● Every country● Every language● Focus on content

Page 8: Digital Self Publishing

Amanda Hocking, USA

● 10 novels written● Self published for 6 months● Signed: $2million x 4 books

http://www.nytimes.com/2011/06/19/magazine/amanda-hocking-storyseller.html

Page 9: Digital Self Publishing

John Locke, 60, Kentucky, USA● insurance salesman● no formal writing background

June 20, 2011● 1m e-books on Amazon● in 5 months

http://www.readwriteweb.com/archives/self-published_author_sells_a_million_e-books_on_a.php

Most of the e-books sell for $.99, and he says he makes 35 cents on every sale. That sort of per book profit is something that authors would never get from a traditional book deal.

Page 10: Digital Self Publishing

http://vimeo.com/25785948

Backstage with Seth Godin & Michael Hyatt

Page 11: Digital Self Publishing

Seth Godin Soundbites:

Modern media is focused on building a tribe, earning permission and then creating products and services for that audience.

Instead of readers for your books, you look for books for your readers.

Page 12: Digital Self Publishing
Page 13: Digital Self Publishing
Page 14: Digital Self Publishing
Page 15: Digital Self Publishing
Page 16: Digital Self Publishing
Page 17: Digital Self Publishing
Page 18: Digital Self Publishing
Page 19: Digital Self Publishing
Page 20: Digital Self Publishing
Page 21: Digital Self Publishing

What can you do?

1. Make People Care: tell your story from day 1

2. Go Free First: reach as many people as possible

3. Find Fans: who loves you?

4. Get Feedback: nurture people that care

5. Monetise: give them what they want

Page 22: Digital Self Publishing

Make People Care:

1. remove the press release mentality2. tell your story from day 13. document your progress4. release early and often5. respond to anyone that takes an

interest

Page 23: Digital Self Publishing

Go Free First:

1. reach as many people as possible2. remove all barriers to reading3. cross continents ($, €,

£, 元, ¥, ₩, لایر)4. offer constantly5. Pay with a Tweet

http://vimeo.com/19880705

Page 24: Digital Self Publishing

Find Fans:1. Interact - passive = Fail!2. Be everywhere3. Fish where the fish are4. manage your distribute

(http://highrise.com)

Page 25: Digital Self Publishing

Get Feedback:

1. Explain why2. Prompt people3. Make it easy for people to find you

(http://namechk.com)

Page 26: Digital Self Publishing

Monetise:

1. give people what they want2. print limited editions

Printed on heavy stock, with a foil-blocked cover, and pressed at just 2000 limited editions, each issue is a true collector’s item.

http://www.lulu.com/

https://www.createspace.com/

http://www.blurb.com/

http://8faces.com/

Page 27: Digital Self Publishing
Page 28: Digital Self Publishing
Page 31: Digital Self Publishing
Page 32: Digital Self Publishing